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As a seasoned marketing and client services professional, I use a wide range of problem-solving skills—strategic, creative, and digital—to define and deliver inspired, customer-focused solutions. I’m as comfortable researching a business challenge and formulating original and holistic strategies as I am motivating cross-functional teams to ensure flawless execution of complex deliverables.Specialties: Strategic Planning, Engagement Strategy, Branding, Product Marketing, Creative Direction, Digital Strategy, Creative Strategy, Concept Development, User Experience, Information Architecture, Copywriting, Brainstorming, Pitch Development, Languages (English, French, German)
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Director Of Strategic PlanningNimbleMontclair, Nj, Us
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PrincipalStrat & Story Nov 2020 - PresentConsult on marketing and communications. Advise small companies, preferably as an extension of their internal team. Missions include strategic planning, product naming, positioning, campaign creation, sales enablement, general communications, copywriting, and more. Project work for marketing and communications agencies.
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Director Of Strategic PlanningNimble Nov 2020 - PresentHudson, New York, UsCreate a wide range of strategic deliverables for the company's clients, which operate at the intersection of healthcare and technology. Topics covered range from pharmaceutical treatments for auto-immune conditions to diagnostic and therapeutic systems for hospitals. Deliverables include insight mining and analysis, competitive analysis, customer targeting strategy, customer journeys, positioning, collaboration on concepts, research support, sales enablement collateral, and more.Helped drive company adoption of Generative AI.
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Head Of Airline RetailingAtpco Dec 2018 - Nov 2020Dulles, Va, UsResponsible for the centralized creation of standardized consumer-grade flight shopping content for the industry in general, and tailored merchandizing content for ATPCO's airline customers. Worked cross-functionally with ATPCO's product, marketing and strategy teams to define product priorities and roadmap. Directed the rapid creation of new content types to help inform customers on quickly changing conditions in the flight shopping market due to Covid-19 pandemic. -
Vp, Client IntegrationRoutehappy Dec 2017 - Dec 2018Helped airlines and travel distributors leverage Routehappy's flight shopping products and services. Routehappy Rich Content allows airlines and travel distributors to surface rich content beyond fare and schedule information, so that travelers can make truly informed choices about their purchase. Routehappy can provide amenities data & quality scores for every flight worldwide, as well as traveler-friendly information about ticketing rules and flight experience.
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Vp, Strategic Planning DirectorMccann Health Apr 2013 - Dec 2017- Developed marketing strategy plans for major pharmaceutical brands- Crafted and led workshops to help our clients answer strategic and tactical questions- Wrote creative briefs to guide and inspire creative teams as they develop campaigns- Tracked, evaluated and helped guide market research- Distilled research and uncovered insights to guide strategy- Helped our clients solve a wide range of day-to-day business challenges from competitive scenario planning to message mapping to selling ideas to executive management- Created visual strategy documents such as customer journeys and marketing ecosystems to simplify complex stories and systems and help clients and colleagues make better decisions - Instrumental in the development and growth of a robust patient education and marketing practice across McCann Health agencies in North America- Developed engagement plans that help brand and internal teams understand the context, rationale, and best approach to educating patients about a therapy- Ensured alignment of patient engagement plans with HCP marketing plans- Worked collaboratively with behavioral strategists, digital strategists, creatives and UX, to outline the objectives and define the content strategy of complex tactics- Helped ensure that tactics incorporate best practices of patient-friendly design, mitigating the common challenges of low health literacy- Managed large scale competitive audits- Regularly participated in pitch and new business activity
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Vp, Creative StrategistHealthed Group Feb 2009 - Mar 2013Clark, Nj, Us- Developed patient-focused strategy for healthcare and pharmaceutical clients, working with client services, strategic planning, health education and user experience (UX) teams. - Pulled digital strategy through into creative execution, leading UX and designers, working in collaboration with copy and health educators on staff.- Managed digital design and UX teams. Lead internal ideation and feature/functionality workshops. - Responsible for strategic improvements to SurroundHealth.net, a resource sharing and networking site for healthcare extenders-Therapeutic categories worked on include mental health, hypertension, diabetes, rare diseases, ophthalmology and oncology. Clients have included Merck, Novartis, Daiichi Sankyo, Amylin, Bristol Meyers Squibb and Lilly- Wrote blog posts. Planned and wrote the copy for the company’s corporate site -
Content Strategist And Information ArchitectFreelance Creative Consultant Jan 2007 - Jan 2009- For Yahoo!: worked with NYC agency Doublespace to develop site map, content concepts and wireframes for a planned relationships portal. Updated information architecture (content audit, site mapping and wireframes) for the pet portal - For National Geographic: consulted with agency Funny Garbage on content and information architecture for a website for National Geographic about “Toot and Puddle”, an award-winning book series for children 3-7 - Also worked as a writer and translator
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Sr. Creative Director, Department HeadAgency.Com (Woodbridge, Nj) 1999 - 2001- Led the Woodbridge office creative department (12 reports). As a member of the executive group, contributed to strategic direction, made hire/fire decisions, took part in the restructuring process- In the NY office, managed creative staff across multiple accounts and disciplines- Contributed to strategy and established creative vision for websites for Aegon (Insurance), Texaco, and British Airways- Led teams of copywriters, designers, information architects and site builders in the production of the web sites; crafted and facilitated client presentations- Worked with project management, technology and strategy to ensure client satisfaction- Led the creative team in the production of a Palm OS application and website for the Food Network- Served as Information Architect for the creation of an e-commerce site for a health insurance company- Created and delivered client pitches. Working with business development, replied to RFPs and drafted proposals
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ProducerWalt Disney Internet Group 1998 - 1999- Managed production team for Disney-branded and non-branded sites. Implemented corporate Internet strategy and brand guidelines throughout sites- Selected and managed vendors, streamlined production and creative processes; increased online synergy between countries and geographies- Approved all launches after testing for quality and brand consistency-Oversaw website localization for business units in France, Germany, Italy, Spain, Brazil and Latin America- Developed country homepages and a virtual “webrocket”, launched at the 1999 Disney Children’s Summit
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Co-Founder, Creative Lead And Information ArchitectAddition 1993 - 1998- Clients included Mercedes, Chanel, Air France, Warner, Hachette, the International Herald Tribune, French T.V. channel M6- Helped define company strategy and operations- Led brainstormings, originated new concepts, established editorial guidelines and narrative structure for all products- Wrote synopses, character treatments, screenplays and interactive screenplays for CD-ROMs, video games, and TV documentaries- Created flowcharts for websites and CD-ROMs. Oversaw usability of designs- Wrote website copy in both French and English- Crafted and delivered company pitches. Wrote and delivered proposals
Megan Beardsley Skills
Megan Beardsley Education Details
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Esit - École Supérieure D’Interprètes Et De TraducteursGerman) -
University Of Paris I: Panthéon-SorbonneGerman Literature
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The University Of FreiburgGerman Literature
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Amherst CollegeGerman
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Ecole AlsacienneNatural Sciences
Frequently Asked Questions about Megan Beardsley
What company does Megan Beardsley work for?
Megan Beardsley works for Nimble
What is Megan Beardsley's role at the current company?
Megan Beardsley's current role is Director of Strategic Planning.
What is Megan Beardsley's email address?
Megan Beardsley's email address is mb****@****pco.net
What is Megan Beardsley's direct phone number?
Megan Beardsley's direct phone number is +197390*****
What schools did Megan Beardsley attend?
Megan Beardsley attended Esit - École Supérieure D’interprètes Et De Traducteurs, University Of Paris I: Panthéon-Sorbonne, The University Of Freiburg, Amherst College, Ecole Alsacienne.
What skills is Megan Beardsley known for?
Megan Beardsley has skills like Digital Strategy, Creative Direction, User Experience, Digital Marketing, Creative Strategy, Information Architecture, Integrated Marketing, Interactive Marketing, Strategy, Copywriting, E Commerce, Interactive Advertising.
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