Laid off Sept 2022. Worked on a variety of projects including enterprise-wide rebranding, data aggregation, vendor relationships, marketing automation, and website management.

Client Services Specialist for Wholesale Division

- Developed and distributed marketing and promotional content to mall management on a weekly basis to boost sales and store image, leading to increased sales of more than 18% in the first year.- Set store and individual employee sales goals, monitoring employee statistics and store sales trends to ensure that the right person is working at the right time, leading to employee and store sales success. - Constantly train and communicate with all staff members to ensure they are providing prompt, friendly service and are capable of performing all job functions.- Maintained company visual standards at all times, to include a full, impactful store set to planogram directive and proper signage changes as directed, creating a welcoming atmosphere that brought more people in the door.- Attended quarterly marketing meetings to ensure store participation in appropriate special events.- Promoted company birthday party program through in-store visuals and bag stuffers, leading to an increase in number of parties booked and increased store revenue. - Evaluated promotional and sponsorship opportunities for the company and the store that enhanced store image in the community and led to increased store traffic.- Kept all varieties of store and company paperwork up to date and accurate – to include daily sales figures, bonus calculations and other store communications and relayed timely, understandable updates to employees.

BMW 7 Series LaunchOn-site market coordinator for launch of new, flagship BMW vehicle. Acted as liaison between market contacts and regional office for all market activities, including reveal & lifestyle events, salon shows and market displays.Managed the schedule and coordination of market vehicle including placement, movement and event preparedness.Coordinated all aspects of on-site activities including decisions, participant registration, vehicle placement, etc.Identified, proposed and coordinated additional opportunities for vehicle placement. Conducted advance site visits to ensure each venue is prepared prior to the day of each event.Execute event set-up and breakdown.Provide written event summaries, weekly status updates and market recaps.

- Developed content for major national non-profit's e-newsletters, communicating their message clearly and creatively, leading to the highest open and click-through rates in the history of the publications.- Created content for professional services brochures, including building companies and financial services firms, that increased their client bases and helped clarify their company messages.- Developed a plan of action for managing creative projects, leading to improved productivity and increased team performance for the entire firm.- Used a content management system to maintain and update content on client's web site to ensure their audience had the most up-to-date information at any time.- Analyzed web sites to help clients understand their web positioning and the messages being sent to customers.

- Maintained tracking database, organizing hundreds of clips from the King Tut exhibit into an accurate report.- Maintained and developed press portions of website, http://www.fi.edu, including writing copy for the pages.- Designed and wrote media alerts, press releases, and media pitches that attracted coverage of special events.- Organized travel arrangements and coordinated special events, including the end of King Tut press conference, World Space Week events and the opening events for the Identity exhibit to ensure smooth execution.- Re- formatted press databases to keep information accessible and uniform across multiple fields and documents.- Assisted with organization of media events for the opening of the Tut exhibit, including press preview, artifact uncrating event, live broadcasts, and opening gala to ensure smooth execution.