*Collaborate with various agencies and marketing director to evolve advertising and marketing strategies across diverse blend of digital and traditional mediums.*Oversee website management and develop unique content for webpages, blog and press releases for SEO. *Manage social media marketing via Facebook, Google+, Twitter, Instagram, and more. *Produce marketing reports to evaluate metrics such as patient and surgical volume, lead generation, conversion rates, no-show rates, and referrals. *Manage annual marketing budget and recommend budget adjustments based on campaign success, ROI and market trends. *Monitor recorded calls, patient surveys, website contact forms, and social media engagement to nurture customer relations and ensure quality control. Train and coach staff on customer service.*Vast experience with desktop publishing, design and Adobe Creative Suite. Redesigned outdated marketing collateral and introduced new brochures and newsletters to practice.*Experience with various CRM platforms such as Solutionreach, Salesforce, and Infusionsoft.*Plan and coordinate a variety of events for professionals including annual meeting reception for Utah Optometric Association, optometric educational events, and company functions.

• Six-month internship expanded to two-year employment. Worked closely with the communications manager to develop articles and stories for a variety of publications including annual FOCUS magazine, quarterly reports, patient newsletters, press releases, website, and blog. • Leveraged knowledge of web design and coding with HTML and CSS using Adobe Photoshop and Adobe Dreamweaver to update news, blog posts, and events on website.• Designed and coded micro-site for annual Night for Sight fundraising gala, helping streamline event registration, promote auction items, and host information about the international division's effort to eradicate preventable blindness around the world. • Created and managed company wellness challenge for more than 500 employees to promote health and fitness. Organized employee kickoff luncheon, coordinated with vendors, created contest communications, managed online tracking system, and planned weekly activities. • Department Administrator for University of Utah Mission-Based Management system which stores doctors and researchers CV’s and information used for reporting information about journal publications, humanitarian missions, presentations, grant funding, awards and more. • Created and fully implemented branding presentation in PowerPoint that is used throughout exam rooms via digital photo frames and computers, at board meetings and company celebrations.• Improved online presence through social media marketing on Facebook, YouTube, Flickr and WordPress blogs.

• Excellent customer service skills and ability to work in team environment under unpredictable and stressful circumstances. • As lead host, was responsible for coaching team and advising management on business labor needs.• Trained and mentored new staff members, and was always happy to assist servers and other co-workers to help provide the best customer experience possible. • Manage server rotation, calibrate accurate wait times and communicate with guests and team members in chaotic environment while maintaining positive demeanor. • Great attitude and ability to stay positive, friendly and professional even with disgruntled guests. Regularly praised for positive customer feedback. • Promoted special items and offered great recommendations to guests to help drive sales goals.