Megan Clark Email and Phone Number

Managing the HubSpot instance, restructuring SFDC campaigns to optimize reporting, executing the building and sending of emails and publishing of landing pages. Creating automation for nurtures, field updates, campaign setting, etc. Reviewing marketing processes for best practices. Implementation of LeanData and monitoring lifecycle stage and routing workflows in both HubSpot and SFDC. Creating reports that provide key analytics to the marketing team in support of data-driven decisionsWorking with the RevOps team to identify crucial and scalable projects. Meeting with stakeholders in both the sales and marketing orgs to create plans that work for all. Managing outside agencies as needed, tool evaluation, and project management. Providing strategic support and guidance to marketing team members.

Salesforce and HubSpot Administration, including lead scoring, campaign organization, and source attributionKey stakeholder for cross-department campaign initiativesEmail Marketing Manager, including all nurtures and monthly email blastsChatbot creation and managementManaged and refreshed HubSpot workflows, including campaign attribution, triggered content sends, email nurtures, lead scoring, paid lead attribution, post-event followup, and more. Created UTM parameters, implemented them in HubSpot workflows and SFDC campaign trackingSet up routing territory updates and one-time routing lists in LeanDataOptinMonster implementationPostal.io integrationCreated and implemented a request ticket process in Jira for the entire marketing team, including ticket templates, SLAs, and enablement meetings with multiple departmentsImplemented and managed standardization for SFDC CampaignsCreated documentation for Marketing Ops processesManaged all inbound event leads processes, lead handoff, and trackingCleaned and imported event lead lists and content syndication lists

Built, sent, and tracked emails using HubSpot and Marketo Worked closely with the UX designer to write engaging and clear copyOptimized copy based on research, accessibility standards, and user feedbackCreated and championed a brand style guide across all departmentsPlanned emails for campaigns, promotional offers, general notifications, monthly newsletters, and community changesCreated sales and marketing material based on new strategies and SEO, including the homepage, pricing page, signup flow, etc.Conducted interviews with experts, drafted on-site articles, and curated user-generated content to increase community engagementCoordinated information between two offices (TN and CA) and communicated changes in strategy to other departmentsWorked with outside agencies and consultants to improve strategies and ensure content produced by those third parties aligned with brand tone

Maintained a fun and streamlined work environmentTrained new employees and ensured they kept up with all job dutiesAssisted company owner with merchandising decisions Created an Instagram account to increase community engagement

Worked alongside fellow Cal Poly students to evaluate, edit, and curate academic articles, ensuring all selected pieces aligned with the journal's visionSprinkle is a student journal that publishes thoughtful and well-researched pieces on topics related to queer studies and intersectional feminism.