Megan Oconnor Email & Phone Number

West Hills, CA, US

West Hills, CA, US

Advising clients on growth plans, go to market strategies, and developing high performance teams. Clients span a variety of industries including private equity, direct to consumer, beauty and consumer goods.Current and Recent Clients:St Jane Beauty, CBD SkincareHead of Growth. Driving revenue growth via retail sales, affiliate marketing, consumer.

Oakland, CA, US

• A private equity backed (TPG Growth) now publicly traded company (same management team as Schiff), makes and sells luxury cosmetics at a value price. Member of leadership team that defined growth strategy resulting in.
• Manage a team of 6 direct reports spanning CRM, content and UX development, merchandising, and production and a cross functional team of 25 including creative services, technology development, customer service, demand.
• Created a robust CRM program including media, email and loyalty program that increased traffic by 20% YOY, grew new customer acquisition by 40%, while keeping repeat rate at 25% YOY
• Supervised migration from home grown eCommerce platform to SalesForce technology stack: commerce cloud, marketing cloud and OMS
• Improved operating profitability by 300bps by improved shipping costs, optimized labor management and instituting QA picking process in year 1
• Launched UK and China eCommerce markets adding 20% of revenue to eCommerce business

US

Schiff Nutrition, a private equity-backed (TPG Growth) publicly traded company (NYSE: SHF), a leader in the $29B nutritional supplements category for over 75 years. Responsible for ecommerce and digital marketing strategies for Schiff’s brands including Airborne, MegaRed, and Move Free. Member of leadership team that defined a growth strategy resulting in.

A founding employee and leadership team member of a unique start-up ecommerce, apparel brand specializing in American Made goods. Responsible for leading brand strategy, marketing plans, traffic driving efforts and sales engines. Leading brand strategy, marketing creation, traffic driving efforts and sales channels including commerce and retail.

San Francisco, California, US

Lead eCommerce and digital marketing team to build strategies and manage online business for the Levi’s and Dockers brands including: revenue growth, site experience, database marketing, digital social and engagement marketing, SEO and SEM, affiliate marketing, performance-based advertising, and integration of brand and relationship marketing.

New York, NY, US

Recruited to build the eCommerce business for two Estee Lauder brands, including developing site experience, managing P&L, marketing and merchandising.

New York, New York, US

Led digital marketing efforts for major consumer packaged-good brands, including Simply White, Colgate Total, and Palmolive.

US

Managed 15-person account services team responsible for strategic planning, media buying and consumer research. Ensured satisfaction and retention of clients such as Continental Airlines, Orbitz, Kraft, Capital One, General Motors.

US

Developed and launched Avon.com, one of the first online beauty retail stores. Implemented merchandising strategies based on real-time online data regarding sales and consumer behavior. Managed a staff of three account executives and coordinators responsible for marketing, product and growth strategies.