*Contributing as a member of the leadership team within Vanderbilt University’s Central Communications and Marketing division, driving strategic initiatives and aligning cross-functional efforts to elevate the university’s overall brand and mission.*Leading a new dedicated client service model within the central marketing and communications division, building strategic bridges with campus partners to enhance collaboration.*Interim lead of the central marketing and communications creative and content teams.*An active, trusted strategic counselor and partner applying an integrated marketing and communications lens to complex projects, maximizing brand exposure for Vanderbilt University.*Expanding and building strategic partnerships across the university, amplifying brand visibility and identifying new opportunities for growth.*Led marketing and communications strategy for the launch of the new Institute of National Security, positioning it as a key initiative for the university.

Onlife Health, a GuideWell company, brings end-to-end simplicity to population health and well-being. Connecting and integrating people, technology, and benefit design through our user-friendly engagement platform, we guide consumers on “the next right thing to do” in their healthcare journey. With its built-in agility, the Onlife platform can be configured and scaled quickly and easily to serve any market, from commercial health insurance to Medicare Advantage and Individual (ACA) lines of business.* Lead brand marketing strategy and lead generation focus* Developed full-scale content marketing strategy* Built and scaled brand marketing team responsible for supporting our own OLH initiatives, as well as two sister companies and a newly developed diversified business group within parent company* Lead brand development initiative for newly created diversified business group within parent company* Lead brand development and launch for sister company* Implemented a b2b marketing awareness and lead generation approach for sister company * Lead and executed first cross-company Client Summit* Prepared company for acquisition

*Lead multi-million dollar strategic marketing, communications, content, branding, digital, creative, and public relations campaigns for health system clients throughout the U.S. * Provided day-to-day strategic counsel and support for large, healthcare system clients to help them meet business goals. * Directed and managed overall program design and execution of traditional and digital campaign elements, developed to achieve thought leadership, positioning, awareness, engagement, demand generation, and lead generation, depending on client needs. * Co-lead new business proposals and pitches. * Lead and managed development and execution of a large Penn State Health branding campaign strategy, driving community-wide awareness, communicating the reinvestment in the community through a fully integrated marketing communications program in an extremely condensed time frame due to political push.* Participated in agency mentorship program, providing guidance to junior-level team members in the agency.

* Client experience lead for digital marketing for Sears retail brands: Kenmore, Craftsman and DieHard.* Partnered with client on digitally supporting externalization of brands.* Partnered with client on digitally supporting sale and transition of Craftsman brand.* Lead development of message positioning and digital execution of the Kenmore brand’s new platform, identifying communication approach at both the product category and individual product level.* Lead development on digital strategy directed at in-market shoppers in the active brand evaluation phase for the Kenmore brand.* Supported the Craftsman client through transition of the brand following its purchase by Stanley Black & Decker.* Responsible for managing multi-level project SOWs and retainers, annually.* Built, mentored and grew the account team to support the business growth of in portfolio Sears brands, as well as multiple out of portfolio accounts.* Represented agency at weekly “All Agency” status meetings for Kenmore and Craftsman.* Managed day-to-day including: strategy and account planning, digital projects from initial scope to project completion, internal teams and freelance partners.* Led development and enhancements of the Craftsman Smart Lawn app.* Assisted the Kenmore brand team with developing a process and creative assets, supporting the first Sears-retail brand launch on Amazon.Client Focus: Sears' brands including: Kenmore, Craftsman and DieHard. Both US and Global.

Directly managed marketing strategy/execution, day-to-day operations and business relationships with global Caterpillar account(s). Managed, coached, trained and developed a team of account executives. Led Caterpillar relationships at the senior engineer, product management and business management levels; developed, executed and drove product marketing for global divisions from pre to post sales (new product sales, accessories/parts/service: Electric Power-Diesel Generators, Marine Engines, Petroleum Engines, Gas Generators, Rental Generators, Certified Used Equipment, Global Electric Power/Dealer Initiatives). Orchestrated design and execution of traditional and digital marketing strategies, dealer marketing, new business and customer loyalty, as well as partner marketing initiatives (local/direct, database, campaigns, promotions). Oversaw and partnered with third-party agency resources (research, copy, design, analytics, interactive, accounting, social media, online/traditional media, photo/video). Managed client P&L and financial analyses, as well as forecasting and margin analyses.Key member of marketing and account team growing Caterpillar’ aftermarket strategy. Served as senior marketing, communications and branding advisor to business and engineering teams globally in Caterpillar. Partnered with North American and international dealers.Co-developed and led communications workshops in Singapore and Dubai for Electric Power Support Division (aftermarket) initiative; engaged key corporate and dealer executives to develop a marketing communications strategy, as well as launch global service offering strategy, standardization and training. Led rebranding initiative for Peoria non-profit (pro-bono), including conceptualization and development of new name, logo, collateral and annual gala brand launch. Client Focus: Multiple business groups within Caterpillar -- both US and Global.

Promoted to a leadership role for this boutique, integrated marketing and public relations firm delivering branding, strategic marketing, advertising, creative advisory, public relations and interactive communications solutions with a focus in manufacturing, healthcare IT verticals. Full creative, fiscal, strategic planning and client services oversight for a portfolio of small to large clients within healthcare IT and manufacturing. Led new business development; secured, built and managed relationships with key client stakeholders and executives. Recruited, hired, trained and oversaw a team of account executives, media relations specialists, graphic designers and copywriters to deliver brand building content and materials. Client engagements: branding, Websites, product launch, marketing materials, logos, trade show/expos (e.g., HIMSS) and corporate event planning. Created, designed and executed branding elements for new products/concepts.Member of agency leadership team delivering and implementing overall agency direction, strategy, business development programs and operational improvements. Delivered comprehensive marketing and advertising agency services; managed project life cycle from deciphering needs through ideation, design, production, media acquisition, launch and evaluation. Engaged customer facing teams to identify and gather customer needs and opportunities based on feedback.Client Focus: Various clients in healthcare, manufacturing, healthcare information technology, financial services and associations.

Key account manager and brand owner for agency’s second largest client (career college) for this full-service marketing and advertising agency delivering comprehensive ideation, design, development, launch and evaluation of branding, media, web, mobile, research, SEO, SEM, analytics, social media, broadcast and print.Orchestrated full life cycle local and regional marketing, promotional, communications and public relations initiatives from concept through launch, including TV, radio, print, direct and digital. Instrumental in pitching new and organic business opportunities to senior executives. Managed forecasting, invoicing and budgets. Rapidly grew account revenue through identifying, pitching and securing two new pieces of business and developing/closing high-profile, high dollar marketing programs. Built customer insights improving targeted marketing, brand loyalty, commercialization strategies and customer satisfaction. Facilitated market research initiatives, including qualitative and quantitative research studies.Client Focus: Harrison Business College & associated schools.

Marketing operations and key account manager for national General Motors account leading high-volume local, regional and national automotive promotions/direct marketing. Managed account executives and support staff leading day-to-day operations, logistics and project execution. Filled sales, account management and creative/marketing roles directing design, promotion and execution of co-op promotions. Assisted in implementing project management processes to improve project planning and execution for a high-volume, high-value account team managing three million+ mailers a week. Managed a team of account executives and resources delivering daily operational, program and administrative support. Client Focus: General Motors // Chevrolet

Direct accountability for management of Chevrolet automotive brand at the corporate level, including planning, managing and executing national and regional direct mail campaigns. Interfaced with senior business and product leaders in GM; served as a direct marketing and promotional advisory for campaign design and ROI. Accountable for budgets, forecasting, project execution, client satisfaction, brand compliance/legal and business development.

Led innovation and development of marketing, marketing communications, branding and customer loyalty programming across 18 operating companies (i.e., accounting, legal, managed services, technology advisory). Successfully launched and managed marketing and customer research and insight driving targeted marketing and revenue growth. Managed budgets, as well as third-party agency relationships. Planned, coordinated and managed all firm events, trade shows and sponsorships, as well as conferences, meetings and employee engagement events. Directed customer insight program supporting targeting marketing and sales strategies.