I oversee the entire product portfolio and global design team. As a Citrix champion since 2010, I have seen, experienced, and influenced a tremendous amount. Since going private a couple years back and managed under private equity, I've had the pleasure of manager-led hiring (no talent acquisition), having direct reports of all levels from Senior Designer to Director and everything in between, held a seat at the leadership table to drive the roadmap and OKRs, socialized our UX foundation to drive our strategic 2024 goal for a unified platform experience, and bridged the gap between our India-based and US-based design teams to foster a stronger sense of collaboration and team unity. My biggest accomplishment this year has to be our UX Summit that brought in nearly 2 dozen members for a week-long innovative and exciting time that generated a lot of buzz in the organization. The outcome was that 17 engineering teams across the globe came together to launch our unified navigation structure and completely revamped Cloud home page before the fiscal year ended, and on time. This was a HUGE deal. Alignmnent, commitment, planning, and execution married perfectly with top quality design expertise cretaing a beautiful symphony of work perfectly orchestrated. Not an easy thing to do! Looking forward to continuing to push the needle across the portfolio to unify and integrate our best-in-class IT software for on-premises and cloud environments for both our admins and end-users, and evolving our designers to produce their best work yet.

I am responsible for managing the design team that drives the customer journey for the Citrix Cloud platform and core services. From our partners, our customers (internal and external), our customer admins, and our end-users, my team helps craft their experience from awareness through advocacy. I tend to be a bit of a rule-breaker and always strive for trying new and different things, and I know when to take risks. It's my passion and duty to learn, understand, collaborate, compromise, empower my team, support, encourage, persuade, educate, and have fun working with teams across all functions to build the world’s best integrated technology services for secure delivery of apps and data – anytime and anywhere.I was part of team who won Citrix's Lean Innovation Challenge (Cloud Service Broker) in 2016, a 3-month intensive program dedicated to learning, collaborating, designing, investigating, and researching an idea that would help drive our partner business while greatly improving the service provider experience at Citrix. After being chosen to continue with the proposal, the team was dedicated to implementing this experience and making this a reality for our partners. I have completed the "Leading SAFe" training at the beginning of 2019, which helped me gained the knowledge necessary to help lead a Lean-Agile enterprise. Over the course of the year, the Product Design team has indicated several ways how design should be part of a SAFe rollout in a largely engineering-heavy company. Continually advocating for design, research, and building the culture around data-driven design decisions has helped us create big impacts within the organization to raise awareness of the need for design to be a part of initial discovery and validation of new features that ultimately help to create the roadmap. An ongoing transformation in how we have traditionally done work here, it has been an exciting journey we've been on.

Working as a lead designer on Citrix Cloud, I provide visual and interaction design direction, requirements, and deliverables to the cloud business unit. This includes decisions that impact the customer journey for IT admins and their end-users that 100% of Fortune 100 companies and over 90% of Fortune 500 companies use on a daily basis. I work very closely with engineers, architects, software testers, and product managers globally across a wide range of technologies and platforms.Responsibilities have included:--Driving design thinking within the engineering organization --Optimizing processes in an Agile environment to excel work efficiency--Detailing information architecture flows to properly map out the customer journey and gain buy-in from all stakeholders--Creating visual prototypes to tell the customer story--Enforcing design standards and corporate branding throughout products by providing detailed GUI mockups and pixel perfect visual design specification documents to teams--Contributing to the development of our style guide, pattern library, and design standards--Mentoring other designers through design critiques in order to help them push the envelope on better design

--Designing graphical prototypes and visual user interfaces--Designing and coding out all email creative, landing, sales, other marketing pages--List management, segmentation, and execution of email marketing campaigns--Working with Google Website Optimizer tools for A/B and multivariate testing--Iconography, logo design, and graphical treatments for our suite of educational web sites--All print materials including business cards, brochures, reports, live event collateral, etc.

Formerly the Senior Web Designer, I took on the responsibility to create and grow a Creative Department. By presenting a business proposal to the owners that outlined a new structure for the company, I was able to create a design team. Responsibilities and tasks included: --Building and executing ad campaigns across company's affiliate network (DirectTrack)--Managing the designers who build the creative--Working with Marketing, Programming, IT, QA, and the executive team to influence strategy, products, and services--Performing web designer duties, including the creation and maintenance of dozens of financial-related web sites, in addition to creating print collateral for corporate branding

Growing into the Senior Web Designer position at this enterprise design shop, I worked with partners like Yahoo!, Homestead, Microsoft, Dellhost, and Register.com utilizing a wide variety of tools, technologies, and E-commerce platforms. Duties included: --Design, production, and delivery of custom and tool-based brochure and high-end E-commerce web sites--Creation and production of new site styles using Adobe Photoshop for the library of the company's online web site building tool (Matrix)--Consulting and managing customers and projects--Developing training materials for all partners--Sales--Assisting management while supervisor was out--Helping in the development of maximum efficiency in a production environment--Various special projects as directed by management