The scope of my role includes:• Driving sales growth through the online store and email enquiries• Populating the online store with existing in-store inventory (Vend-WooCommerce integration)• Content management • Maintaining SEO-conscious product feed • Ongoing website monitoring, maintenance and reporting • Management of order fulfillment and customer service team for all remote orders• Holding key service provider relationships

I was responsible for the following, specifically for Good Housekeeping and Goeie Huishouding:• Content management (strategy and coordinating execution)• Support (coordinating day-to-day site maintenance and upskilling editorial and sales teams in digital)• Social media management (strategy and coordinating execution)• Reporting (research, analysis and reporting)

I was responsible for creating, curating and producing communication and marketing content in support of WWF fundraising, online retail, campaign and corporate relations efforts. My role included:• Writing and editing for diverse target audiences (ad copy, content writing, media releases etc). • Managing and reporting on fundraising-related WWF social media accounts and aligning and interacting with other WWF accounts in doing so.• Content management and reporting for the fundraising and corporate relations areas of the WWF website. • Running online CPC/CPM advertising campaigns to promote the online shop and various WWF events.• Designing and laying out digital banners, ads, invitations and mailers, and retouching and resizing images. • Coordinating production of fundraising and corporate relations communication products and collateral.• Coordinating photo shoots and briefing photographers, designers, animators, film-makers and other creatives.• Interacting and collaborating with the broader Comms team, including media, events, brand, strategy, content writing, production and digital resources.

I co-founded Joom in 2006. Joom is a small creative agency offering a wide range of communication, marketing and design services. These services include corporate identity development and roll-out across web, printed collateral and other channels, as well as marketing campaigns tailored to client requirements. My role included:• Brand strategy• Media campaign planning• Copywriting• Client service• Web content and social media management• Working closely with the design and development teams• In 2007, while at Joom, I freelanced for Google’s California headquarters, first as a Web Evaluation Rater checking suitability of pages listed on Google and then as a Search Specialist with reporting responsibilities

I was employed at Standard Chartered Bank in Cape Town as Digital Marketing Champion from May 2005. My role entailed:• Planning, briefing and sign-off of all above-the-line and online advertising• Involvement in all below-the-line campaigns in an advisory capacity• Writing copy for customer communications• Project-managing day-to-day content changes to the website• Planning and managing the transition from an existing website to a new one• Working with a team in the Cape Town office, as well as an extended global network of Standard Chartered offices and agencies internationally

From June 2003 to January 2005 I was employed at the Clicks Organisation as Advertising Manager within the marketing team. My function was:• Planning, briefing and sign-off of all Clicks above-the-line advertising• Managing a multi-million Rand advertising budget and allocating expenditure in line with brand objectives• Liaising with the media and creative teams in our advertising agency to ensure the best possible execution of the promotional plan

This role was created for me in November 2002, after I had approached Clicks expressing an interest in working with them. The scope of the role included:• The upliftment of the Clicks brand as portrayed via digital channels• Content and project management of the Clicks website• Leading a team of email specialists in the Customer Service Centre• Copywriting emails for the web and for an e-newsletter base of approximately 130,000 subscribers• Planning and managing the transition from an existing website to a new one

I started working at this innovative online bank in January 2001. I was responsible for:• Responding to customer posts on the public web forum• Tracking and analysing customer behaviour and contacts• Extensive copywriting for the web and for e-newsletters to the entire base of approximately 40,000 customers• Project-managing the implementation of content changes to the website • Internal communications campaigns

I started in this role in February 2000. My core duties were providing technical support to medical practices using Sunesi’s internet-enabled diagnostic hardware and software. I also performed extensive quality assurance testing.

This call centre position entailed resolving technical support calls from dial-up internet users. M-Web provided me with valuable technical and customer service training.

I held a number of entry-level positions, including Book Buyer at Exclusive Books, Office Administrator at the Desmond Tutu Educational Trust and Sales Assistant at both Top CD and CD Centre.