Megan Crossland Email and Phone Number
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Leading strategic growth of CPG brands through innovation, robust marketing plans and programs, omnichannel execution, and building high performance teams to accelerate growth and value-creation for smaller PE-backed companies and Fortune 500s.➤ Business Strategist – consumer-driven strategist, developing new category opportunities in Better-For-You Food, launching on-trend new products with staying power in evolving consumer lifestyle marketplace. ➤ Business & Marketing Acumen – adeptly managing multi-million marketing budgets, laying a solid foundation for product innovations, R&D, and GTM strategies, guiding marketing investment decisions and YoY growth. ➤ Executive Business Partner – providing vision, leadership and guidance to C-Suite, company Board, partners and investors, backed with a solid history of double-digit revenue growth.➤ Data-Driven Influencer – spearheading consumer research for insights to identify white space, validate product launches, strengthen sales presentations and inform marketing communication.➤ Multi-Channel Marketing Expertise – bringing creative content strategies to life with optimization of media mix, with emphasis on digital/social/retail media. Solid results in Amazon and DTC channels.➤ Inspiring Team Leader – leading cross-functional, geographically dispersed teams of R&D, creative talent and e-commerce professionals, fostering an environment of collaboration, innovation and excellence. ✉ ✍ Welcome relevant connections for professional networking.
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Chief Commercial Officer (Cco)Built Brands Jun 2024 - PresentAmerican Fork, Utah, Us
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Principal ConsultantJetty Marketing Mar 2023 - Jun 2024Classic big CPG x small company marketing expertise for the right combination of solid brand strategy, communication and innovation fundamentals with fast, scrappy, omnichannel execution.
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Svp, Marketing & R&DLenny & Larry'S Jan 2022 - Feb 2023Sherman Oaks, California, UsReporting to CEO as company’s CMO, advise the Board on strategic vision for innovation platforms, branding, and communication; with innovation and launch support contributing over half the revenue growth, assumed responsibility for R&D in 2020 and promoted to SVP in 2022. Direct $multi-million marketing budget with consumer marketing activities in digital advertising, paid and organic social media, PR, consumer promotions, influencer and shopper marketing, events/sampling.► Spearheaded identification of market segments, consumer target, usage and attitudes & size of prize to guide innovation and brand building decisions, creating a path to 7% 3-yr CAGR despite COVID.► Created a framework to consumer-test innovation and accelerate launch timelines, building a multi-year pipeline; six product lines launched in 3 years and 2022 innovation is on track to deliver $15M+. -
Vp Marketing & R&DLenny & Larry'S Oct 2020 - Jan 2022Sherman Oaks, California, UsConceived of and executed brand’s first above-the-line marketing campaign. Hired media buying and advertising agency, increasing brand awareness +2pts in 6 months with a test-level spend.
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Vp MarketingLenny & Larry'S Aug 2018 - Oct 2020Sherman Oaks, California, UsDeveloped brand marketing, social media and e-commerce team from the ground up including hiring Director of E-Comm to generate 280% growth in Amazon and DTC business, with 4.4 ROI.
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Vp Marketing & InternationalThinkthin Jun 2018 - Aug 2018Chicago, Il, UsGrew brand awareness and household penetration in small-company, fast-growth environment. Managed a $multi-million marketing budget. Reported to CEO, member of Executive Team driving business growth and value.► Spearheaded consumer research to identify risk and upside to a brand re-positioning and name change from thinkThin to think!, presenting and achieving buy-in from Glanbia CEO.► Developed national ad campaign and media plan (TV, print, cinema, online video, display/mobile, SEM and social media); doubled brand awareness & household penetration, key drivers of +30% topline growth rate. -
Senior Director, Marketing & InternationalThinkthin Mar 2015 - Jun 2018Chicago, Il, Us► Led company’s first national movie tie-in (Wonder Woman) including in-cinema advertising, sweepstakes, PR, shipper and on-pack gift with purchase driving brand’s highest SOV in social media.►Developed international growth strategy and built internal competencies to export, achieving first shipments in Dec 2017 with $2.5M shipment goal for 2018.
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Director Of MarketingThinkthin Mar 2014 - Mar 2015Chicago, Il, Us
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Senior Marketing ManagerMedtronic Sep 2013 - Mar 2014Minneapolis, Mn, UsRecruited to build consumer-focused marketing acumen for the fast-growth (30%+), $300M continuous glucose monitoring (CGM) business. -
Marketing Associate, BarbieMattel May 2002 - Sep 2003El Segundo, California, UsLed team in product development from blue sky concept to launch. -
AssociateRussell Reynolds Associates 1995 - 2002New York, Ny, Us
Megan Crossland Skills
Megan Crossland Education Details
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Usc Marshall School Of BusinessMarketing & Finance -
UclaPolitical Science & Int'L Relations
Frequently Asked Questions about Megan Crossland
What company does Megan Crossland work for?
Megan Crossland works for Built Brands
What is Megan Crossland's role at the current company?
Megan Crossland's current role is Building CPG Brands ✹ Leading Brand Strategy and Innovation ✹ Driving Growth.
What is Megan Crossland's email address?
Megan Crossland's email address is me****@****rry.com
What is Megan Crossland's direct phone number?
Megan Crossland's direct phone number is +180564*****
What schools did Megan Crossland attend?
Megan Crossland attended Usc Marshall School Of Business, Ucla.
What are some of Megan Crossland's interests?
Megan Crossland has interest in Education.
What skills is Megan Crossland known for?
Megan Crossland has skills like Innovation, Consumer Communications, Brand Development, P&l Management, Strategic Planning, Consumer Products, Promotions, Marketing Strategy, Competitive Analysis, Marketing Communications, Digital Marketing, Cross Functional Team Leadership.
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