Megan Cucci Email & Phone Number

Rochester, New York, United States

Responsible for leading the worldwide marketing and an Asia-based sales team for the Printed Electronics business. Establish the strategies and coordinate the activities across marketing, sales, operations and product development. Identify and lead customer engagements to deliver revenue and earnings commitments. Develop and execute the marketing and communications strategy.Manage the product and feature portfolio, providing business, product and customer requirements to commercialization teams to drive appropriate investments in future technology platforms. Responsible for Supply Agreement contract negotiations with customers and setting pricing strategies for the product aligned to product UMC and margin expectations.

Responsible for developing the criteria and process to evaluate potential partnerships based on market opportunity, technical capabilities and strategic alignment to the Functional Printing Business. Assess new partner opportunities, including market and industry analysis and business case development. Manage strategic partnership relationships and provide business and market requirements to project teams to drive appropriate investments in future technology platforms.

Responsible for leading the Pocket Video Camera Portfolio Roadmap strategy and planning process. Identify market opportunities and define product portfolio strategy based on competitive threats, technology trends and consumer needs to deliver on multi-million dollar business objectives. Develop global Go To Market plans; detailing marketing and channel strategies. Secure R&D and commercialization funding, prioritize and direct multi-national engineering activities to deliver competitive features and products. .

Provide global Product Marketing leadership to build and grow the Pocket Video Camera Business. Defined competitive product roadmaps, prioritizing key features and consumer experiences. Led multi-national teams on three programs at various stages of commercialization to ensure effective product development and launches. Delivered differentiated, award winning products, with high sales velocity (exceeding forecasts). Developed global Go To Market plans; collaborating on development of product messaging and marketing assets, developing portfolio and product positioning and pricing strategies. Effectively communicated and interfaced with Sales, Engineering, Quality Assurance, Finance, Senior Management and Executives.

Responsible for multi-million dollar budget, schedule, resources and contract negotiations across all Mobile Projects in various stages of product development with external partners. Member of business team responsible for setting the Mobile Business strategy and evaluating potential partnership opportunities.

Responsible for supporting the business activities to meet revenue commitments, which included identifying product strategies for alternate display applications, developing timelines for product availability, assisting in pricing strategies and supporting Asian Sales Team with customer engagement plans.

Led a task force to improve the quality of the sales quotes, contracts and deliverables to better meet customer expectations and corporate financial objectives. Project tasks include redefining the organizational deliverables and interfaces for the Sales Support Organization and other divisions within the business unit.

Responsible for leading a multi-disciplined team during the development of the flexible display media business. Developed and managed multi-million dollar budget. Established and managed project plan, defined product performance specifications for digital systems integration based on market research; ensured manufacturing readiness. Granted five patents.

Responsible for the development of robust and manufacturable product formulation for new features into motion picture film products and ensuring the performance improvements met product requirements. Coordinated and led design for six sigma efforts and responsible for addressing manufacturing scalability issues by recommending new formulation or process conditions.

Bachelor Of Science - Bs, Chemical Engineering

Masters, Product Development

Bachelor Of Science - Bs, Chemical Engineering

Bachelor Of Science - Bs, Chemical Engineering

Bachelor Of Science - Bs, Chemical Engineering