I’ve had the pleasure of working on a variety of exciting projects, including collaborations with:🤝 Critical Start🤝 Green House Marketing🤝 Rosendin Electric🤝 Stratatech Education Group🤝 Nutanix🤝 Hubble Homes🤝 Dream Vacations🤝 City of Chandler, Arizona🤝 BreakThru Beverage-Arizona🤝 Ballet Arizona🤝 48West Advertising AgencyMy expertise lies in:✨ Demand Generation✨ Channel and Field Marketing✨ Event Marketing✨ Marketing Operations✨ Value Proposition Training✨ Customer Journey I specialize in experiential marketing, connecting brands with their target audiences through unforgettable events. My background in advertising has equipped me with a strong foundation in public relations and digital media experiences. Brand development is another passion of mine; I excel in crafting compelling copy for ads, online content, press materials, and creative projects. Additionally, I offer presentation and communication coaching to help individuals and teams effectively convey their messages.

Projects Included:✨Global Entertainment: Concert Event Marketing + Strategic Operations Consultant✨Tour Marketing for Radio City Rockettes Christmas Spectacular: SW region ✨Tour Marketing Premier Exhibition’s Bodies and Titanic Tours: Tucson, AZ

🔹 Managed channel and field events across the West region, including Central and TOLA.🔹 Successfully drove 30+ events in a single quarter, enhancing regional engagement.🔹 Supported demand generation programs, including effective webinar management.🔹 Collaborated on channel marketing partnerships to amplify reach and impact.🔹 Influenced the sales pipeline, contributing to an impressive 145% achievement of goals.🔹 Exceeded targets for ARR influence and lead generation, showcasing strong results.🔹 Oversaw presentations and speaking opportunities to elevate brand visibility in the region.🔹 Led on-site event execution and managed booth staffing, ensuring seamless experiences.🔹 Cultivated strong relationships with cross-functional teams, including sales engineers and channel partners, to drive success.

Aided marketing leadership in strategic initiatives to drive demand generation, product marketing and brand strategy. Streamlined marketing operations platforms of Wrike and DAM/VAM providers. Managed vendor relationships, contracting and budgeting processes across team verticals and needs.Led segment marketing efforts with sales teams specializing in target customer marketing presentations, value proposition Managed marketing team event needs for off-sites, including team buildingManaged the Grand Opening of new Dallas metro campus with 150% of goal in attendance and impressions. Managed relationship with agencies of record, vendors for marketing team

Lead and began field, event and enterprise marketing function for organization Works closely with C- Suite and Executive Leadership team to execute internal and external event needs Project managed brand change from FlipOS to Stoa in summer of 2022.Manages trade show and conference needs for sales organization. Executed first Stoa-hosted event for industry conference, IMN, achieving 200% of goal for attendance. Manages speaking opportunities for the company at industry events, executing value proposition training and brand needs.Development of enterprise marketing initiatives, including managing webinar development for enterprise sales team and high touch client retention initiatives.

Regional partner to sales team, focused on South Central, Texas, California and South East RegionsEvent manager and strategic planning lead for conference, association and events strategyLed onboarding for new hires as team mentor and training of internal processes Development of B2B marketing programs and strategy, including webinar and presentation executionField Event Toolkit CreationDrives trust, credibility and relationships across sales, operations and marketing teamsOther skills: Project Management (Wrike), CRM Reporting (Salesforce), Email Automation (Eloqua)

Regional leader and partner to sales team, focused on US-West and International team support + strategyWorks with flexibility to current virtual and hybrid environments to connect with internal teams and external partners + clientsDevelopment of B2B marketing programs and strategy, including webinar and presentation executionShaped and led Field Marketing to be a core business partner cross functionally Works efficiently and effectively with marketing operations, sales operations and event management teams to track ROI, KPI for events, sponsorships, webinars in both the live, hybrid and virtual spaces. Manages direct reports to engage on sales enablement and tools to drive demand, leads and revenue for sales team members.Sales enablement and tool kit creationEvent manager and strategic planning leadPartnered with professional learning and customer success for customer boot camps, and product seminars.Results-driven, focused on growing marketing-influenced leads, retention, closed-won revenue Drove trust, credibility, and relationships across sales, operations, and marketing teamsOther skills: Project Management, CRM Reporting (Salesforce), Email Automation (Marketo)

Using brand marketing and demand generation marketing principals to lead the marketing efforts for the assigned region. Led Experiential Marketing Efforts: Runs and manages national scale events, sponsorship and brand executions. Manages the execution across marketing channels to drive attendance, brand recognition and leverage results. Leads and executes cross functional efforts for grand openings, open houses, industry events and others for all markets throughout the country. Responsible for local marketing of 5 campuses to include radio, OOH, local TV, print, digital marketing needs and in market sponsorship executions. Including buying, planning and fulfillment. Specializing in media placement and negotiation for Regional Marketing team across the country. Leveraging relationships and knowledge in both the digital and traditional space to consistently deliver integrated media plans. Specific DMA Markets responsibilities include: Chicago, Boston, Charlotte, Philadelphia and New York City.Own advertising and marketing strategy, planning for regional assigned market executions.Leverage insights of national campaigns for local execution in a Direct Response environment.Work closely with PPC, SEO, Social, Creative and Web Development teams for brand presence and awareness across the nation.Interface with multiple agencies to ensure execution, implementation and project management of campaigns occurs.Budgeting and strategy for market responsibilities as well as national planning.Manage home office to camps relationships, including owning marketing and lead generation responsibilities with Campus Presidents and Admissions Teams.Utilizes reporting, data and insights to create integrated marketing campaigns to drive both lead generation and brand campaigns.

Core focus of marketing and collaborating with local market and regional presidents across multiple markets in USA Today Network's West-South region, comprising of 22 total markets. Strategic partner to drive revenue, reduce client churn and grow B2B brand in 7 mid-size markets.Proven partner to markets within client services, strategy and results for both the client and media site.Used digital-centric marketing strategies to drive conversation with clients to uncover needs for robust marketing plans. Experienced in content marketing strategies, using digital marketing for creative results driven strategies. Focus centered around training with sales team in Value Proposition work, 'telling our story,' using data and insights to sell, digital product knowledge and competitive advantagesSavvy user of various data including Polk IHS, Kantar, Neilson/Claritas Products, MarketZone Gold/Info Group USALeader of using Salesforce (CRM) tools to drive at metric reports for market needs, region needsAnnually impacted an average of 300 accounts per fiscal year in region throughout core market focus. Assisted sales team in building solutions, closing business using innovative marketing skill set to grow digital focus of clients. Executed and managed multiple B2B campaigns to grow brand in the business community across region.Managed a regional team of direct reports while using remote management skill set to support multiple markets across network.Proven presenter in both live and video chat formats. Adapt at leading conversations, commanding rooms and using Challenger Marketing skill set to drive connection in various settings.

Driving local controllable revenue through strategy and tactics for West Group PropertiesA direct focus on sales verticals and key accounts for Gannett properties in Salem, OR (Statesman Journal Media) and Reno, NV (RGJ Media)Collaborate with Insights and Analytics teams to deliver results to clients while garnering additional revenue for each property.Strive to understand client needs by using dynamic custom solutions, using metrics and data to create creative marketing plans.Led and oversaw various project roll outs in region including adoption of new branding requirements, market conversion projects, website development, creative B2B and B2C strategies to drive local brand awareness with both clients and consumers.Worked with various matrix situations to drive results within the company needs. Manage and oversee creative needs for B2C marketing for all West Group proprieties

West Group properties include: Phoenix, AZ :The Arizona Republic/AZ Central, Salem, OR: The Statesman Journal, Palm Springs, CA: The Desert Sun, Reno, NV: Reno Gazette Journal, Visalia, CA: Visalia Times-Delta, Tulare, CA: Tulare Advance Register, CA, Salinas, CA: The Californian, Great Falls, MT: The Tribune, St George, UT: The Spectrum, Ft. Collins, CO: The Coloradan, Guam: Pacific Daily NewsWork with West Group Gannett proprieties to coordinate, plan marketing and promotions on both B2C and B2B platformsServe as an "expert" and "voice" in West Group markets needs for company wide intiativesFacilitate calls with each market/site to ensure strategy and tactics are implemented/createdCollaborate with Research and Development to ensure an understanding of the consumer at each siteLiaison to West Group Region in various programs and platforms to ensure communication throughout the marketing and development realmServe as project manager for "Project Butterfly" throughout West Group. Handle all marketing strategy, executions and media buying for Reno, NV, Salem, OR, Palm Springs, CA and Phoenix, AZ.Develop content marketing plans for markets focusing on digital product re-launches, including marketing strategy for new apps, desktop and tablet experiences.Successfully managed various consumer driven projects including digital relaunch for all West Group sites, launching new intuitive websites and apps through marketing strategiesManage media buying and planning for Phoenix Market, Arizona Republic and AzCentral.com for consumer and branding messages

Promotes 65+ shows per season (May-October)Manages seasonal marketing budgetResponsible for all media buying for season, traffics all advertising for season long effortsOversees season brochure design, production and distribution Coordinates design of TV, radio, online and email marketing piecesMaintains seasonal branding imagesCohesively works with interactive teams to run reports and qualify returns on digital campaignsWorks hand in hand with venue manager, talent agents/agencies and venue booker/promoter to create successful eventsMaintains and builds social networking opportunities for shows (Facebook, Twitter, Pinterst)Garners press for upcoming shows and events with local publications, radio and TVSuccessfully launched new ticketing website and integration with AXS.com as first third party venue Creates grass roots opportunities through networking local businesses and organizations to publicize shows

Manages and maintains marketing budgets and platforms for events at Sprint CentWorks cohesively with AXS.com to launch new ticketing system marketing and PR campaignGarners press and promotions via relationships with local media to maximize awarenessCoordinates efforts with local/national promoters and media to publicize upcoming eventsCollaborates with corporate partners to develop win-win marketing strategiesCreates branding opportunities through social media and electronic mediumsMaximizes revenues for events through strategic social media and paid media campaignsManaged in-game scripts/production and marketing efforts for 2010 AFL Kansas City Command

Worked directly with show promoters for media plans and strategies to maximize show profitsManaged Various Print Projects for Venue needsManaged Venue Website and Social Medias

Handled approx. 1 million dollars per year in advertising buys for events Represented Jobing.com Arena as media spokesperson and liaison for various events Pitched and developed stories for arena events and initiativesRecruited and managed internship program for Arena Marketing and Publicity DepartmentNurtured relationships with media, partners and sponsors to maximize budgetsCreated extensive grass roots relationships to boost awareness of arena and eventsWorked with City of Glendale on continual basis for strong relationships with local city governmentDesigned and implemented various strategies to garner business in the industryContinually assisted Director of Booking in research for potential businessDeveloped "All Access" mailing listRedesigned website for JobingArena.comAssisted in re-naming of Arena in 2006Manage marketing and publicity for events held at Jobing.com Arena. Work with various promoters in the concert industry to market events and artists. Manage various branding needs for Arena.

Promotions and Marketing of team. Publicity Management of logo/color change. Executed/Ran on-field promotions. Managed website, game program and misc. printed pieces for team. Assited in Community Relations programs, player appearances and outreach programs.

Executed on-field promotions. Managed numerous theme nights. Assisted in Group Sales efforts.