Megan Mcgovern

Megan Mcgovern Email and Phone Number

Integrated Marketing Executive | Background in PR and Marketing for Fortune 500 Brands @ Honeywell
Megan Mcgovern's Location
Atlanta Metropolitan Area, United States, United States
Megan Mcgovern's Contact Details
About Megan Mcgovern

Results-oriented marketing executive experienced working with Fortune 500 brands. I pair judgment with strategy to create unique programs. I pride myself on flawless execution. My depth of experience and knowledge goes beyond “just PR” and earned media relations. I have led integrated campaigns that are rooted in strategic insights and deliver strong creative, earned media, organic digital and paid programming. I have a hunger for knowledge and love to be challenged. I seek constant learning in my roles and bring new thinking, technology and research to improve my clients’ programs. From developing consumer engagement programs and corporate social responsibility campaigns to improving B2B stakeholder engagement and crafting strategic programs, I possess a diverse skill set and background. I have experience in a variety of industries: building technologies, SaaS, consumer packaged goods, pets, retail, DIY, automotive, electronics, quick service and fast casual restaurants and non-profit organizations.I bring a keen eye for detail, organization and financial acumen to help maximize resources and results. I have progressed from an individual contributor to leadership roles and with that responsibility have managed complex teams and budgets. I work to empower and encourage my team.I’m a sucker for a fixer-upper: from editing messaging to find the perfect wording to building programs that help differentiate brands from the competition to improving client relationships and exceeding program expectations or even taking on actual fixer upper home DIY project. Some of my top skills include: brand development and differentiation, messaging architecture, managing agencies, global strategy, engaging with design teams, media relations, writing and editing, strategic planning, research and insights, content and social media, customer marketing, channel marketing and demand generation.

Megan Mcgovern's Current Company Details
Honeywell

Honeywell

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Integrated Marketing Executive | Background in PR and Marketing for Fortune 500 Brands
Website:
rittal.com
Company email:
info@sps.honeywell.com
Megan Mcgovern Work Experience Details
  • Honeywell
    Senior Director, Customer Marketing
    Honeywell Oct 2022 - Present
    Charlotte, North Carolina, Us
    Leading global customer marketing for two business groups of Honeywell Building Technologies, a leader in connected building technologies, including its direct user and sustainable technologies businesses. Develops digital-first marketing strategies and tactics with an emphasis on thought leadership, digital campaigns, customer events and lead to revenue (LR2) activities to support business growth. Oversees globally distributed and diverse team.
  • Honeywell
    External Communications Director
    Honeywell Nov 2018 - Mar 2023
    Charlotte, North Carolina, Us
    Developed global communications strategies aligned to business strategy and goals to position Honeywell Building Technologies as a leader in the building technologies and controls industry across its global markets. Managed PR agency relationships and budgets to meet media relations objectives in top tier business and B2B outlets in key regions. Supported new product launches and integrated campaigns with customer marketing to drive lead to revenue (L2R) and demand generation. Worked with social media team to amplify PR and thought leadership content and execute content strategies. Managed special projects for business in coordination with leadership and customer marketing.
  • Mslgroup
    Senior Vice President, Practice Director
    Mslgroup May 2015 - Aug 2018
    Paris, Fr
    Served as senior counsel and client director for Samsung, Merial, Purina, The Home Depot and RaceTrac accounts. Oversaw practice group and supervised five direct reports, including three mid- and senior-level team members and manage multi-million dollar budgets. Directed strategic planning and program execution, along with net new business development and organic account growth. Led integrated client teams and execute programs across paid, owned and earned channels. Served as key member of agency senior leadership team with oversight for forecasting and financials. • Consistently led top agency accounts; for three consecutive years managed top-two billing clients.• Led integrated marketing programs for clients leading to increased product coupon downloads, product sales and consumer engagement with leading brands. • Created media strategies for clients that resulted in coverage on national outlets such as The Today Show, FOX & Friends, People, ABCNews.com and Parade, as well as top local outlets.• Won agency pitches to win new accounts. • Led Generation Activation program that engaged 95+% of agency junior staff.
  • Mslgroup
    Vice President
    Mslgroup Jul 2011 - May 2015
    Paris, Fr
    Promoted to key member of agency senior leadership team and managed major clients: Alcon (CIBA VISION), Purina Cat Chow, Merial and Kimberly-Clark Professional. Supervised five team members and oversaw multi-million dollar budget. Provided strategic leadership, relationship management, planning and oversight for all accounts and initiatives. Led Atlanta office internship program, which was adopted by agency nationwide.• Worked on Alcon corporate brand following merger with CIBA VISION including establishment of new guidelines for conferences, events and product packaging to ensure consistent look, tone and feel.• Created and conducted unique consumer engagement programs for Purina Cat Chow to help differentiate the brands for top dry cat food competitors, resulting in high engagement and media coverage in outlets such as USA Today, AOL Jobs, Associated Press, St. Louis Post-Dispatch and The Boston Globe.
  • Mslgroup
    Senior Account Supervisor
    Mslgroup Jan 2008 - Jul 2011
    Paris, Fr
    Promoted to manage major accounts, Philips Consumer Lifestyle, Citi North America, CIBA VISION, The Home Depot, Greater Atlanta McDonald’s Owner/Operator Association, Big Brothers Big Sisters of Metro Atlanta, IRWIN Industrial Tools and Purina Cat Chow, with oversight for five direct reports and multi-million dollar budget. Provided strategic leadership, relationship management, planning and oversight for all accounts and initiatives. • Created Philips media strategy resulting in 500+ million impressions and averaged 75+ top-tier placements annually in outlets such as InStyle, The New York Times, CNET, GQ and Self.• Directed crisis management efforts for Philips during headquarters move and business transitions.• Worked on internal and external communications for CIBA VISION merger with Alcon.• Helped launch McDonald’s McCafe launch to Atlanta market.• Led PRSA Atlanta Phoenix Award-winning program for Big Brothers Big Sisters’ to increase male volunteer inquiries by 1,063%; upped earned media impressions by 770% from previous year.• Provided leadership to secure new business wins of IRWIN Industrial Tools and Purina accounts.
  • Mslgroup
    Account Supervisor
    Mslgroup Dec 2006 - Jan 2008
    Paris, Fr
    Managed The Home Depot seasonal product campaigns, new product launches, and major sponsorship activation programs. Led media strategy for Chevron Products Company, including re-launch of Havoline Motor Oil.
  • Mslgroup
    Senior Account Executive
    Mslgroup Jul 2004 - Dec 2006
    Paris, Fr
    Provided project management, media relations, writing and event support for clients such as The Home Depot, Chevron Products Company, Arby's Restaurant Group, General Motors Southeast Division, The Center for Puppetry Arts. Worked on new business teams to secure Chevron Products Company and Arby's Restaurant Group accounts.
  • Mslgroup
    Account Executive
    Mslgroup Sep 2002 - Jul 2004
    Paris, Fr
    Provided project management, media relations and writing support for accounts such as The Home Depot, Philips Consumer Electronics, The Krystal Company, General Motors Southeast Division, Dodge Tour de Georgia. Worked on-the-road team for Dodge Tour de Georgia week-long professional cycling event across state. Worked on trade show execution for Philips as well as product review program. Led 70th anniversary efforts for The Krystal Company.
  • Mslgroup
    Assistant Account Executive
    Mslgroup May 2001 - Sep 2002
    Paris, Fr
    Provided account support, monitoring, writing and media pitching for clients such as Philips Consumer Electronics, Chevrolet's sponsorship of the 2002 Salt Lake 2002 Olympic Torch Relay, General Motors Southeast Division and Durex Condoms. Worked with on-the-road team for Chevrolet's sponsorship of the 2002 Salt Lake 2002 Olympic Torch Relay, providing media relations support for the multi-city, multi-week event as well as logistics coordinator for enter 25+ person team.
  • Mslgroup
    Account Coordinator
    Mslgroup Jan 2001 - May 2001
    Paris, Fr
    Provided account support, monitoring, writing and media pitching for clients such as Philips Consumer Electronics, Chevrolet's sponsorship of the 2002 Salt Lake 2002 Olympic Torch Relay and Durex Condoms.
  • Mslgroup
    Intern
    Mslgroup Jun 2000 - Dec 2000
    Paris, Fr
    Provided account support, monitoring, writing and media pitching for clients such as Philips Consumer Electronics, Chevrolet's sponsorship of the 2002 Salt Lake 2002 Olympic Torch Relay and Durex Condoms.
  • The University Of Georgia
    Writer
    The University Of Georgia Mar 2000 - Dec 2000
    Athens, Ga, Us
    Wrote and edited copy for UGA's Terry College of Business internal and external communications channels including alumni magazine, news releases and employee newsletters. Pitched students' success stories to hometown media outlets.
  • Edelman
    Intern
    Edelman May 1999 - Oct 1999
    New York, Ny, Us
    Provided account support, monitoring, writing and media pitching for clients such as The Home Depot, United Parcel Services, Team KOOL Green Racing, Eckerd Drugs.

Megan Mcgovern Skills

Media Relations Crisis Communications Public Relations Social Media Reputation Management Press Releases Message Development Corporate Communications Newsletters Spokesperson Key Message Development Internal Communications Publicity Strategic Communications Counsel Consumer Education Communication Strategic Communications Integrated Marketing Marketing Communications In Store Marketing Community Marketing Communication Training Thought Leadership Copywriting Cision Strategic Counsel Marketing Social Media Marketing Marketing Strategy Advertising Writing Spokesperson Training Consumer Communications Event Management Event Planning Sponsorship Digital Marketing Digital Media Brand Development Leadership Management Digital Strategy Native Advertising Content Strategy Editing Strategic Planning

Megan Mcgovern Education Details

  • The University Of Georgia
    The University Of Georgia
    Public Relations

Frequently Asked Questions about Megan Mcgovern

What company does Megan Mcgovern work for?

Megan Mcgovern works for Honeywell

What is Megan Mcgovern's role at the current company?

Megan Mcgovern's current role is Integrated Marketing Executive | Background in PR and Marketing for Fortune 500 Brands.

What is Megan Mcgovern's email address?

Megan Mcgovern's email address is me****@****oup.com

What schools did Megan Mcgovern attend?

Megan Mcgovern attended The University Of Georgia.

What skills is Megan Mcgovern known for?

Megan Mcgovern has skills like Media Relations, Crisis Communications, Public Relations, Social Media, Reputation Management, Press Releases, Message Development, Corporate Communications, Newsletters, Spokesperson, Key Message Development, Internal Communications.

Who are Megan Mcgovern's colleagues?

Megan Mcgovern's colleagues are Facundo Nunez, Mba Pmp, Neha Jaitpal, James Breglia, Muthu Subramaniyan, Kenneth Bland, Eric Born, Destiny S. Row, Mba-Hrm, Phr.

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