Megan O'Neill Melle Email & Phone Number

Chicago, Illinois, United States

• Shape best-in-class editorial for RD.com. Develop content plans, pitch, write and edit 20+ stories per week, expertly honing copy to be clear, authoritative and aligned with RD’s brand vision. Increased unique visitors by 147% (22.5 million) and 155% from search (14 million) in my first 3 months. • Optimize digital content performance using SEO best practices to drive global growth and enhance brand awareness. Collaborate with cross-functional RD teams on multi-channel content to boost editorial engagement. Monitor site analytics and editorial performance to identify content gaps and trends. Perform competitive and SEO research to develop new content strategies based on reader preferences (43% GenZ/Millennial).• Drove a 100% increase in audience engagement through the creation of a cutting-edge UGC submission platform, resulting in newfound monetization opportunities and a surge in submissions

Chicago, Illinois, United States

Greater Nashville Area, Tn

• Developed and packaged Parade (18 million circulation), one of the highest-circulated weekly entertainment magazines. Worked with EIC to guid editorial strategy and regularly meet ambitious weekly publishing goals.• Conceptualize, write and edit top-quality, cross-platform content on tight budgets and timelines. Worked with publicists to schedule celebrity interviews and cover stories. Ensured production schedules and press deadlines.• With an expert-level knowledge of retail trends (fashion, design, home, books) and a commerce mindset, I oversaw Parade Picks, a full-page editorial with product and shopping recommendations for a vast audience.• As a resident book expert, I oversaw all book coverage, including author interviews, best-of lists and innovative multi-channel campaigns. Hosted a TikTok and Instagram video series on book recommendations.• Worked closely with marketing and sales to draft branded content requests for advertisers.

Greater Nashville Area, Tn

Nashville, Tennessee, United States

A resource for trusted health, wellness and lifestyle advice and inspiring stories, from the editors of Parade. • Directed and managed editorial strategy, calendar and budget for Spry Living magazine, Parade’s health-and-wellness sister publication (9 million circulation). • Efficiently ran day-to-day production with attention to detail, including idea generation, issue-planning and assigning, managing freelancers, copy-editing, art direction and final proofreading. • Drafted sponsored content initiatives for advertisers. Managed market research partnership with Cleveland Clinic.

Nashville, Tennessee

• Founded ZouNation magazine, a visually elite print publication dedicated to the people, athletes and ideas that make up the University of Missouri athletic community. • Managed all aspects of content creation, including determining brand voice, editorial planning, budgeting, writing and editing. • Worked with publishers on photoshoot ideation and print distribution in more than 500 stores regionally.

Greater Nashville Area, Tn

Greater Nashville Area, Tn

• Led award-winning bi-weekly publication. Oversaw planning, scheduling and content creation across diverse areas, including politics, health, art, culture and food. • Personally designed layouts, edited photography and video and coordinated ad placements, demonstrating adaptability and organizational expertise.

Greater Chicago Area

• Conceptualized, wrote and edited B2B cross-platform content for four trade publications (and their digital counterparts) in the retail and restaurant industries—Chef, Fancy Food & Culinary Products, Giftware News and Baby & Kids. Attended and reported on industry events, executed social media campaigns and email marketing strategies and interacted with advertisers daily.

Greater Chicago Area

-Created and edited compelling online content while implementing the client's voice through monthly editorial campaigns-Wrote articles for guest post opportunities, each customized for search engine optimization. All articles designed to drive both engagement and demand. -Developed editorial calendars for clients to keep content relevant and consistent.-Built a strong understanding of best SEO practices

Columbia, Missouri

Overland Park, Ks

Columbia, Missouri Area

-Pitched, reported and wrote 2-3 stories per issue for the weekly publication. -Worked independently and successfully under several different editors-Covered arts, music, local culture, movie reviews, as well as more challenging personal profiles and features.

Greater Chicago Area

- Fact-checked stories daily, including high-class dining profiles, fashion features and other lifestyle pieces. Wrote small blurbs on restaurant and spa openings, high-profile designers and "Scene" events.

Chicago, Il