Megan Eppley Email & Phone Number

Grand Rapids, Michigan, United States

Big Rapids

-Fundraising, social media management, organizational branding, and marketing.-Engagement specialist focused on community and relationship development.-Led the planning, creation, and execution of multi-channel giving initiatives to solicit financial support for the university, resulting in a 91% increase in annual giving dollars raised, including a 50% increase in alumni donors in under three years. -Advocated for increased accountability and review of existing annual giving practices to increase ROI of solicitation activities. -Primary administrator of the digital giving platform, Mobile Cause. Streamlined electronic solicitations to elevate donor experience. -Developed advancement-based communications to highlight giving opportunities, donor stories, student impact stories, and other donor-focused content using Salesforce Marketing Cloud, social media, video, and other marketing tools.-Cultivated relationships with key constituents on campus and in the broader Ferris community to identify fundraising needs, priorities, and opportunities.-Project Manager for Ferris’ One Day for Dawgs giving day crowdfunding event. Utilizing targeted campus education and marketing efforts, I increased awareness and participation and increased the number of overall dollars raised by over 200% over previous events.-Management of Advancement social media. Using intentional content strategies, I increased the social media presence of The Ferris Foundation on all platforms.-Graphic design lead for Annual Giving and Advancement Operations. Conceptually and graphically designed ideas for print, web, and social media communications.

Newaygo County

Managed the Newaygo County Business Resource Network, assisting area businesses in the retention of at-risk employees by eliminating barriers in maintaining employment.

Big Rapids, Michigan

-Coordination of events and educational programming, including the creation of new opportunities.-Planned and executed key fundraising events to advance the mission of the organization.-Fostering community relationships to promote the chamber and economic prosperity of Mecosta County.-Social media management. Increased reach and engagement on all platforms. -Email marketing. Successfully increased readership and click rates through a complete redesign of the chamber’s weekly electronic newsletter. -Increased blog reach through the creation and curation of relevant content for members. -Primary visual marketing graphic designer. -Drafting and editing professional communications, such as press releases, grant applications, and donor solicitations.

Big Rapids, Mi

Marketing/Event Coordinator 2015 to 2016 •Creating and managing advertising campaigns with local media to increase overall practice revenue and community name recognition•Coordinating participation in local trade shows and community expos to maintain and expand community goodwill•Manage all business social media accounts, creating engaging and informative posts•Negotiated terms for updating the practice website, creating a better representation of the practice, while saving the business money by finding a more cost effective way to represent the practice online. Botox Coordinator 2015 to 2016•Managing, ordering, scheduling and coordinating Botox and Latisse treatments•Increased Botox revenue for the practice by implementing advertising through local media outlets and social media by expanding our Botox practice and acquiring new clients, while also keeping existing clients informed of upcoming deals and opportunities for treatment•Creating sales, discounts and incentives to attract new clientsCertified Ophthalmic Assistant 2012 to 2016•Obtaining patient histories, performing necessary preliminary testing•Assisting the ophthalmologists with in-office procedures•Patient education•Certified by the Joint Commission of Allied Health Personnel (JCAHPO) 2014 Front Desk Associate 2008 to 2012•Checking in/checking out patients, entering patient demographics, communicating between patients and medical staff to maintain optimum patient flow•Basic office duties: answering multiline phones, word processing, scheduling patient appointments, verifying insurance coverage and eligibility