Megan Tobin Email & Phone Number

Coppell, Texas, Us

Dallas, Tx, Us

In 2010, rewardStyle was just an idea—a dream of how to simultaneously help brands and lifestyle creators monetize the digital space. Today, celebrating our 10th anniversary, we’re a global community of more than 350 team members, 150,000+ top-tier creators, and 1 million brands across more than 100 countries. We are driving more than $3B in annual brand sales by uniting Brands, Creators, and Shoppers through the power of distributed original content. Pioneering a proprietary ecosystem of innovative technology, strategic growth consulting, global brand partnerships, and expansive shopper distribution, we’ve done more than just monetize Creator Marketing—we created the industry and are now defining the next decade. LTK has forever changed shoppers’ buying experience. Strong relationships between Creators and Brands, create more curated content for shoppers. Our Creator ecosystem benefits more than brands. It provides a more efficient purchasing process for buyers across the world.As the Head of Marketing at LTK, the global leader in influencer-powered commerce, I oversaw brand strategy, performance marketing, content marketing, social media, CRM, loyalty marketing, media buying, digital marketing, product marketing, consumer education, experiential/events and analytics.

Las Vegas, Nevada, Us

Led brand marketing and media strategy, buying and planning for all Las Vegas and regional properties, in addition to corporate brands. Directed and managed a top tier global media agency, in addition to an in-house team of media planners and buyers. Oversaw paid social media, innovation and media technology.- Led zero-based media planning and buying for all Las Vegas properties, optimizing individual property budget allocations, media mix and subsequent measurement to ensure that business objectives are met.- Introduced and developed a media tech stack for the enterprise; building a larger digital ecosystem for media activation and allowing for deeper audience segmentation across web, social, email and media.- Developed a strategic measurement framework for the Brand Marketing division, ensuring that marketing metrics translate into tangible business metrics, producing more transparent and accountable marketing programs.

Las Vegas, Nevada, Us

Led brand strategy, digital engagement, and integrated media strategy, planning and buying both offline and online media across R&R’s portfolio of 100+ clients across all 9 offices. Led the digital strategy and integrated media planning for the LVCVA, while managing agency’s digital new business development while overseeing the implementation of new martech across the enterprise.

Las Vegas, Nevada, Us

Led the enterprise-wide digital engagement and interactive media strategy across 75+ campaigns; driving market share and brand awareness across 27 resorts. Drove optimization and implementation of digital media for optimum ROI; increasing website traffic, room bookings, ticket sales and customer acquisition.

Boys Town, Nebraska, Us

Oversaw brand development, loyalty marketing, CRM and digital engagement. Organized all marketing and capital campaigns, published press releases, proposals and supplemental marketing materials. Managed donor relations, solicited funds, oversaw annuities and endowments. Provided tax, IRS, legal documentation and gift reporting. Planned, organized and generated sales, as well as sponsorships and entertainment for special events.