Lead the development and execution of the go-to-market strategy for the New York market, driving overall revenue and sales growth.Recruit, train, and manage a high-performing sales team, focusing on achieving monthly revenue goals and accurate forecasting.Oversee account management, product development, and key relationship building with strategic partners across the state.Drive budget planning, programming, and team expansion to ensure consistent growth and market penetration.

Spearheaded the U.S. market launch of WaferIX, a proprietary sublingual delivery technology for complex molecules, including nutraceuticals, CBD, and THC. Managed e-commerce activities including Shopify, Klaviyo, ShipHero, and Recharge, achieving a 10x increase in website traffic and a 5x increase in conversions.Recruit, train and manage sales and marketing teams for B2B and DTC channels, ensuring FDA compliance and securing relationships with high-profile clients such as Waldorf Astoria, Hilton Resorts, and Equinox.Led clinical trials and the acquisition of 3PL channels for product launch, contributing to successful market entry.

Sales consultant for @solarisfarmsnevada a vertically integrated cannabis cultivation and processing company with 2 retail locations. @TheNomadCook Brand Sponsorship acquisition for cannabis events, brand launch strategy consultation in multiple states. o The Nomad Cook (Events)o Professional Sports Partners (Marlins/As) MSA with MLB for CBD brands.o Mile High Risk (merchant processing)o Cannadistro – NY Brand Development • Convention-based marketing/event consultant 2012-2016 (Nike, Ford Motor Craft, Technicolor, Conor McGregor, Paradigm Sports Management)

Promoted to VP after successfully driving sales and marketing initiatives for what became the top cannabis brand in Nevada, as recognized by Leaflink in 2020 and 2021.Increased sales revenue from $300k to over $1.3M per month through strategic new account acquisition and product innovation.Developed and launched multiple best-selling THC brands in Nevada, including Resin8, Motivator, and Tidal.Managed a cross-functional team to achieve market leadership across multiple product categories and negotiated key white label contracts with partners such as Bhang and Wynk.• Leaflink Biggest Brand of the Year Award 2020. 2021.• Spearheaded a cannabis e-commerce strategy that delivered over 40,000 additional dispensary visits annually• Bolstered social media growth from 0 to over 50k impressions/month• Achieved brand growth via Digital Ad Campaigns with .5-.8 CTR

Launched Select and Ignite cannabis cartridge brands in Nevada. Grew accounts to over 1.5M/month in sales. Strategically developed relationship with key Nevada players in the cannabis space.

Seamlessly executed launches of products in the respiratory disease state. Seebri Neohaler, Utibron Neohaler and Lonhala Magnair are the current portfolio representation. Southern Utah, Nevada and Northern Arizona territory. Call points include primary care, allergists, pulmonologists, nurses and physician assistants.● History of exceeding quota every quarter.● Nominated to the National Sales Advisory Council.● 2017-Q2-266% quota achievement● 2017-Q3-416% quota achievement● 2018-Q1-156% quota achievement● 100% club award for being at quota after 5 weeks of data 2018● Consistently in top 10/130 quarter after quarter

Conducts daily sales calls to establish new and maintain ongoing business with referral sources in the medical community.Validates and develops territory call plans to qualify new and maintain existing accounts to grow the business.Enters call plan and logs calls along with the decisions and outcomes into the “Sales Management System” (SMS).Uses Apria reports and data such as target ratings to identify referral targets and helps in validating as well as updating of incorrect/old data.Partners with the Market Leader to review sales territory call plan to achieve strategic goals.Educates referral sources on the use and application of Apria products and services.Partners with branch management and staff as well as other functional areas within the company to drive sales growth.Maintains the highest level of customer satisfaction by resolving and following up on customer concerns.Communicates and explains Medicare guidelines around private insurance procedures, pricing information, and product information to referral sources.Maintains accurate records on prospective and active accounts ensuring information is sent to reimbursement offices for billing and collection.Ensures billing documentation is complete and accurate.

Goal oriented Advertising Account Executive who understands the value of cultivating and fostering long-lasting client relationships.In addition to successful account management possesses creativity and financial planning skills.Extensive use of networking skills to turn cold calls into clients.