Megan Ferrell Email & Phone Number

Darien, Connecticut, United States

Contract—Redesign/refresh outdated magazine layout. Develop digital tactics and strategy, social media initiatives, events, multimedia, video, print collateral, advertising, and sales tools. Review and interpret analytics, present monthly reviews and results, and predict future trends.

New Canaan, Ct

• Lead design, implementation, and strategy of all collateral for $9.5M Annual and Capital Campaigns.• Established a new and solid brand while identifying efficiencies, best practices and standards across the organization, including digital tactics and strategy, interactive and new media, web design and development, social media initiatives, events, multimedia, video, print collateral, advertising, public relations, banners and signage, and brand merchandise.• Interpret and implement UX and EA trends through analysis of Google Analytics, Microsoft, Python, and other resources.• Increased eblast open rates from an average of 18% to 52%. Segmented sermons and other streamed event recordings and created teasers for social media each week to increase viewership from 2% to 64%. (88% in Italy and in the global market) Created a solid social media marketing capability including execution of graphic and video assets, content creation, social media posting and publishing, monitoring reports, analysis, and recommendations.• Implemented live streaming for services, classes, and special events. Created master photo archive, and founded photo ministry updated weekly to use in all aspects of promotion and marketing. Important visual document of church history. Created first video archive and implemented a YouTube Channel.

• Created and produced materials for advertising, branding, marketing,direct response, package design, collateral and multimedia. Primary focus(by referral only) on producing high-end printed materials and related products.• Handled all client management and accounts including AIG, Microsoft, Alcatel-Lucent, Zurich RE North America, U.S. Sailing Authentic Collection Apparel, Pacific Shaving Company, Bloomingdales, Modem Media, Screaming Media, CMP Media, Unilever, PepsiCo, Miller Freeman, Inc., McGraw-Hill, Virgin Atlantic, U.S. Sailing Association, The America’s Cup Challenge.

New Canaan, Ct

• Founded couture candy company featured on countless blogs and media,The Huffington Post, multiple times on The Today Show on NBC, and as afeature interview and segment for NBC News CT.• Creator of handmade suckers made with only premium quality, naturalingredients. Developed to appeal to an adult palate with lemon vodka martini, maple bacon, and rum and ginger beer flavors.• Created concept, all brand identity, packaging, marketing, website, and social media. Oversaw store and online retail presence. Managed all public relations. Spokesperson for company and made public and TV appearances.

Managed key projects for a busy agency from concept, creative development, and presentation, to production and execution. Developed new business relationships with priority clients such as Bloomberg, Standard & Poor’s, and American International Group. Created material for print advertising, collateral, multimedia, and website design.

New York, Ny

Responsible for creating a new department within Technical Services. Managed various promotional and marketing projects, as well as designed, wrote and produced direct mail pieces and advertising for products and services. Consultant to designers producing new consumer software systems. Liaison to numerous other areas within AIG, utilizing Technical Services and their products. Also responsible for all planning of trade shows and conferences related to products, including all related premiums. Developed a corporate brand and identity for the division.

New York, Ny

Designed and produced three monthly 4/c magazines, as well as designed and executed all promotional, catalog and advertising material for the Financial Services Group. Managed a staff. Selected to become a beta sight user for Adobe Acrobat, working with Adobe and MFI headquarters to develop and utilize this software. Handled all art budgetsand hiring of illustration and photography. Directed cover photography shoots

Southport, Ct

Education record

Bachelor Of Fine Arts - Bfa