Megan Withers Email & Phone Number

San Jose, Ca, Us

Led team with four pillars: Strategy & Planning, Communications, People Strategy, Organizational Change• Chief of Staff for SVP of Customer & Partner Experience with 2,200 employees worldwide, developing an emerging cloud platform to streamline pre-sales through adoption of Cisco’s $50B portfolio • Oversaw recruiting, hiring, on-boarding of over 600 full-time employees (48% growth, avg. time to fill 62 days, 77% diverse interview panels), converted 10% of workforce from contracted services• Collaborated with finance to manage $380m budget, aligning investments across product portfolio• Directed mission statement, organization story, business communications strategy, – including All Hands/AMAs hybrid events, Exec Speakers, Podcast launch, Sharepoint sites, industry events (Cisco Live)• Supervised strategy & execution of workforce talent solutions, compensation, job role blueprint, organizational change management, operational initiatives, strong advocate inclusive culture• Partnered with BloomTech, Braven, Girls Who Code to highlight diverse talent pools and drive inclusive programs throughout organization• Planned Sr. staff meetings, events, offsites to align strategic priorities and initiatives, fostering a culture of inclusion & collaboration, growth mindset, operational excellence and fun• Active member & partner of Employee Resource Organizations: Women of Cisco, Men for Inclusion, LatinX Conexion, Connected Black Professionals

San Jose, Ca, Us

• Led DEI for organization, increasing female representation by 16% through diverse interview panels and slates; partnership with People of Color in Tech (POCIT), Multiplier Effect sponsorship program• Grew Emerging Talent Program from 13 to 100+ with 92% return offer acceptance• Created formal and informal Rewards & Recognition programs resulting below industry avg. attrition• Established new hire on-boarding program to instill purpose, belonging, and connection for all • Drive stakeholder management by partnering, influencing, and building key cross-functional relationships to gain complete understanding of CX Assurance value and investment• Women of Cisco Executive Shadow Program Lead (San Jose Chapter)

San Jose, Ca, Us

Bringing TV apps to life on the world's most engaging connected devices.• Managed global Customer Operations team responsible for pre-sales, onboarding, and SaaS operations for 40+ customers, including AT&T (NFL Sunday Ticket), NBC Universal, AMC Networks, CBS News, BSkyB – 100% retention of Tier 1 customers• Team led customers throughout product lifecycle of Cisco’s cloud-based SaaS video platform, driving over 200+ app launches across Apple TV, Roku, Samsung, Amazon Fire TV, Playstation, Xbox devices• Developed strategy to drive process innovation to shift on-boarding and adoption activities to focus on faster time to value• Led cross functional alignment between Engineering, DevOps, Product Management leads to prioritize features for release management across all customers• Fostered creativity, ownership within team through individualized career development plans, industry event attendance, stretch assignments for direct reports

Head of marketing for 15-person start-up, managing all aspects of Marketing and PR including:- Development of brand strategy for company launch, defining target audiences, brand essence- Social media management, SEO, SEM through Google Adwords- PR Agency management, press release creation, targeted messages by press outlet- Product positioning, packaging, pricing, promotions for all three Green Throttle products (controllers, app, games)- Creative direction for website development, video production, asset creation- User Acquisition for Amazon App Store, Google Play, iOS App Store via Facebook Mobile Install Ads, Amazon Media Group, Google Advertising, Chartboost- Campaign/investment analysis to determine ROI Created business plan and marketing strategy for E-commerce store as part of company pivot

San Jose, California, Us

- Drove customer requirements for Transparent File Migration feature for Data ONTAP Operating System from compiled customer-focused data- Managed Go-To-Market plans including technical documentation development, solution brief creation- Led account and customer communication, creating revenue and product launch plan

Raleigh, North Carolina, Us

Concentrations: Marketing and Innovation Management* Earned Graduate Assistantship, working for Assistant Admissions Director

San Jose, California, Us

Presented completed business plan, including final actionable recommendations to general manager of business unit and CEOConducted extensive industry, competitive, market analysis through internal corporate market research and the use of in-depth interviews, online surveys, and secondary research reports

Mountain Vew, Ca, Us

Part of Guitar Hero Brand Team; launched Guitar Hero III: Legends of Rock; product has generated over $1 Billion WW in revenueExecuted business development and joint partner programs with Kellogg’s, Coca-Cola, KFC, and HasbroManaged $5 Million marketing budget and band relationship for Guitar Hero: AerosmithDistributed monthly product sales analysis reports from BusinessObjects to display market trends for senior leadership teamOversaw development and approvals for key art, packaging, video production, print ad production, online ad production, and retail marketing materials/POP for Guitar Hero: Aerosmith

Fremont, Ca, Us

Integral member of Seagate Branded Products product marketing group, providing resources to all product marketing managers and directors including:- Compiled and examined forecasts, revenue plans, and roadmaps with recommendations- Streamlined communication process between Product Marketing team and Outbound Marketing and Sales team (product availability and specifications)- Analyzed market research and organized information into presentations and charts for use by product line managers to help formulate road maps according to current market trends- Led Product Number Migration Project, transferring product information and part numbers from previous Maxtor to Seagate data system; developed naming scheme and model numbers in Corporate Product Data Hub

Us

Built consumer awareness, product brand preference, and product mind share for Seagate/Maxtor at the retail level. Gained experience in actively generating interest, support, increasing sales of Maxtor Branded Products by 20% in stores visited.Educated General Managers and retail staff to increase sales and brand exposure, enhance shelf presence by understanding their needs and requirements, and providing solutions for their hard disk drive areas. Gathered client product competitive intelligence. Collected and communicated product information/data through appropriate channels.

Mba, Marketing, Innovation Management

Bachelor Of Arts (B.A.), Economics