Megan Gunn

Megan Gunn Email and Phone Number

Creative and strategic marketing professional with strong business acumen and experience leading the go-to-market strategy for B2B and B2C brands. @ GPI Beauty
New York, NY, US
Megan Gunn's Location
New York City Metropolitan Area, United States, United States
Megan Gunn's Contact Details

Megan Gunn personal email

n/a
About Megan Gunn

Creative and strategic marketing professional with strong business acumen and experience leading the go-to-market strategy, including analyzing market trends, new product development, targeted messaging, branding, positioning. Skilled at implementing segmented marketing campaigns to boost B2B and B2C marketing operations to expand the company's brand awareness and market share. High energy, results- oriented with entrepreneurial attitude.

Megan Gunn's Current Company Details
GPI Beauty

Gpi Beauty

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Creative and strategic marketing professional with strong business acumen and experience leading the go-to-market strategy for B2B and B2C brands.
New York, NY, US
Website:
globalpack.biz
Employees:
39
Megan Gunn Work Experience Details
  • Gpi Beauty
    Gpi Beauty
    New York, Ny, Us
  • Gpi Beauty
    Senior Director, Strategic Marketing
    Gpi Beauty Oct 2023 - Present
    La Habra, Ca, Us
  • Wwp Beauty
    Director Of Strategic Marketing
    Wwp Beauty Aug 2021 - Present
    Los Angeles, Ca, Us
    -Revamped the company's marketing channel strategy by identifying profitable market segments and launching targeted campaigns; increased pipeline by $8M in the first six months.-Orchestrated North America sales team's go-to-market strategy, collaborating with five cross functional leaders to create a product launch playbook; drove 25% growth in new business and 10% boost in account expansion.-Pilot the GTM execution for select target accounts through traditional product marketing, messaging development, product positioning, campaign execution, content development and sales enablement; grew revenue by 20% in the first 6 months.-Orchestrated all aspects of new product launch strategies; collaborated with engineers and designers to deliver on time, exceeding sales targets by 15% and grew market share by 10%.-Analyzed industry data and customer feedback to advise Innovation and Sustainability teams on product road map, resulting in a 10% reduction in product development costs.
  • Wwp Beauty- Cosmetic And Personal Care
    Marketing Manager
    Wwp Beauty- Cosmetic And Personal Care May 2017 - Aug 2021
    -Directed all aspects of a global rebrand initiative, including internal and external launch strategies; conducted market research and delivered a new logo and messaging platform which boosted lead generation by 30%.-Led cross-functional team to develop and execute a comprehensive digital marketing plan that grew revenue by 20% YOY; spearheaded creative direction, content creation, and campaign development, and oversaw agency and partner marketing efforts.-Developed insights-driven Salesforce dashboard reporting to assess and monitor KPIs against corporate objectives and reduce spending by 15%.-Created comprehensive case studies that showcased the company's success stories with key clients; used in 90% of RFP responses and contributed to a 25% increase in RFP win rate.-Streamlined and managed all new product launches across 4 internal departments encompassing engineering, industrial design, sales and sourcing teams; eliminating task overlap.
  • Permanent Painting Painting Products U.S.A.
    Director Of Marketing
    Permanent Painting Painting Products U.S.A. Mar 2006 - Apr 2017
    -Directed branding strategy and execution of all branding efforts encompassing print, digital, social media, trade show and PR; boosted dealer network growth by 30% and product sales by 20%.-Led 3 cross functional teams through all phases of new product development to launch liaising directly with manufacturers on R&D, pricing, packaging, merchandising and production. -Implemented and regulated brand identity management across 15 North American dealers increasing web traffic and leads by 30% in the first year of launch.
  • Meredith Corporation
    Marketing Project Manager, Corporate Marketing (Freelance)
    Meredith Corporation May 2010 - Oct 2010
    Des Moines, Ia, Us
    -Responsible for executing $13M cross-promotional advertising program for WalMart involving print, digital and in-store elements .-Coordinated all aspects of partnership program launch with all internal stakeholders, including editorial at seven brands, ad operations, finance, sales, marketing & digital teams.-Managed production timelines and routing of print and digital creative assets.-Single point of contact between client, outside agency and internal brand teams.
  • Kitchen Textiles Franco Manufacturing Co. Inc
    Product Marketing Manager, Kitchen Textiles
    Kitchen Textiles Franco Manufacturing Co. Inc Mar 2005 - Mar 2006
    Championed creative development, pricing strategy, market analysis and product development for Target and WalMart private label programs as well as licensed programs for iconic brands, including Martha Stewart, Disney and Campbells.Partnered with sales and sourcing teams on pricing and vendor placement resulting in enhanced sales performance of key product lines by 20%.Executed new product launches with national retail accounts, consistently exceeded timelines and improved launch by three to six months.Collaborated with licensors to ensure all marketing and product assortment of over 50 SKUs met 100% brand compliance.
  • F. Schumacher & Company
    Senior Licensing Manager
    F. Schumacher & Company Nov 2000 - Mar 2005
    New York, Us
    -Championed the brand management and business development of WAVERLY, a premier home decor brand, increasing consistent YoY growth of revenue through exclusive licensing partnerships in targeted distribution channels.-Oversaw brand compliance to ensure consistent branding across all advertising, marketing, packaging and merchandising efforts across 45 licensees and key retail partnerships with Target, Lowe´s, Babies R Us.-Negotiated brand expansion licensing agreements across internal teams including legal, finance and sales.-Prepared enhanced P&L forecasting and royalty reporting for $25M licensing division.

Megan Gunn Skills

Marketing Product Development Merchandising Trade Shows Sales Email Marketing Negotiation Budgets Brand Management Advertising Business Development New Business Development Market Research Management Product Marketing Contract Negotiation Customer Service Marketing Strategy Strategic Planning Strategy Brand Development Licensing Event Management Customer Relations Budgeting Pricing Product Management Creative Direction Retail Integrated Marketing Leadership Forecasting Competitive Analysis Textiles Project Management Sourcing Packaging Fashion Sales Management Social Media Cross Functional Team Leadership P&l Management Brand Licensing Contract Management Digital Marketing Social Media Marketing Marketing Management Microsoft Office Consumer Products Interpersonal Communication

Megan Gunn Education Details

  • Rutgers University
    Rutgers University
    Communication Studies

Frequently Asked Questions about Megan Gunn

What company does Megan Gunn work for?

Megan Gunn works for Gpi Beauty

What is Megan Gunn's role at the current company?

Megan Gunn's current role is Creative and strategic marketing professional with strong business acumen and experience leading the go-to-market strategy for B2B and B2C brands..

What is Megan Gunn's email address?

Megan Gunn's email address is mg****@****pnj.com

What is Megan Gunn's direct phone number?

Megan Gunn's direct phone number is +190876*****

What schools did Megan Gunn attend?

Megan Gunn attended Rutgers University.

What are some of Megan Gunn's interests?

Megan Gunn has interest in Children.

What skills is Megan Gunn known for?

Megan Gunn has skills like Marketing, Product Development, Merchandising, Trade Shows, Sales, Email Marketing, Negotiation, Budgets, Brand Management, Advertising, Business Development, New Business Development.

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