• Lead all marketing and business development efforts, including development and execution of go-to- market strategy, brand awareness, and customer acquisition. Supervised in-house creation of all branding, marketing and sales training materials. • Supervised portfolio and product campaign strategies, brand development, market research, brand and launch strategy, content development, and campaign execution for more than 40 Rx clients.• Lead Product Marketing and collaborated with Product team to expand SaaS platform, including partner identification, positioning, and collaboration with sales team. Created tools and resources for lead generation and conversion, upselling-focused case studies, and new feature launches.• Drove sustainable financial growth.• Built and managed a diverse, high-performing team of 200 cross-functional marketing, sales, and operations professionals.

• Scaled organization. As executive leader, defined business objectives and yearly strategic plan, including key performance indicators (KPIs) for organizational culture, business processes, and financial growth, leading to 4 award placements, including 2x Agency of the Year. Produced 7 consecutive years of YoY growth. Introduced strategic onboarding and lifecycle management programs to maintain client relationships with major clients for more than double the industry average.• Increased product adoption of enterprise-level SaaS product. Drove user adoption and engagement. Owned product positioning and go-to-market strategy, created product marketing and sales assets, and drove packaging approach. Partnered with Product, Sales, and Customer Success teams to ensure ongoing successful brand management and consistency of brand messages.

Executive responsible for all strategy, delivery and creative staff at business-to-business healthcare communications agency. Hired and managed a multi-level, multi-location team of ~80 copywriters, art directors, and editors plus contingent staff to assure quality and client satisfaction. Responsible for development of market access communications strategy for 30+ biopharmaceutical products yearly across multiple therapeutic areas, including oncology, cardiovascular disease, neurology, and diabetes. Average of 8 product launches/year. Authored career progression framework including core tasks, knowledge and behaviors, key milestones, and training opportunities, decreasing employee turnover by 30%Advised on payer services market as SME for 3 business strategy sprints. Recommended go-to-market strategy, evidence generation needs, and launch support effortsPitched organization to biotech and pharmaceutical companies with a proposal win rate of over 50%. Maintained long-term new business and sales pipeline to ensure steady flow of new opportunitiesRan product development sprint for access information platform, including product development, industry benchmarking, customer persona development, user research, business model. 1-week sprint resulted in proof-of-concept and product roadmap for MVP

● Led team of up to 10 FTEs in developing healthcare communications materials for biopharmaceutical product commercialization● Refined hiring strategy and hiring-manager training to champion the needs of clients/customers and agency values to increase conversion of applicants while decreasing poor-fit turnover

● Guided creative strategy for all biopharmaceutical clients, providing communications based on the unique needs and expectations of clients and applying knowledge of FDA, EMEA, and other Regulatory Authority guidelines to ensure ongoing client satisfaction in fast-paced, multiple-deadline situations● Converted clients from project-based to contract terms, increasing revenue by nearly double

● Began as Junior Copywriter and advanced through 4 promotions in 4 years, succeeding in progressively senior roles in healthcare communications● Wrote targeted healthcare communications materials for payers, healthcare professionals, and consumers, leveraging growing understanding of market access trends, FDA regulations, and industry best practices, for 5 product launches, 2 patient support programs, and 3 late-stage products

● Produced client presence at KOL events, tradeshows, and conferences● Prepared white papers, press releases, and other marketing materials for biopharmaceutical clients ● Served as project manager, writer, and editor for medical education & communications firm