Megan Hassall Email and Phone Number
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Masters-educated, 16-year Marketing veteran turned technologist, Megan is the rare visionary operator who connects the dots between the power of technology and business strategy to achieve game-changing outcomes. She creatively solves problems and builds products and services that increase customer retention and accelerate sales. Megan is an inspirer of people with a passion for best practice and data-driven decision-making.My Background Includes Experience in the Following Sectors: Music Business, Non-Profit, Healthcare, High Tech, and Real EstateMy Core Competencies Include: Strategic Planning, Resource Allocation & Organizational Structure, Process Improvement, Business Analysis, Business Planning and Forecasting, Change Management, Data Optimization, Digital Marketing, Brand Management, Customer Journey Mapping, Product Development, Technology Architecture & Integration, Mergers & Acquisitions, Spanish FluencyMy Technical Skills Include: Microsoft Office (Advanced), CRM & Lead Funnel Architecture (Salesforce - Advanced, BoomTown - Advanced), Email Marketing and Marketing Automation (Emma, Act-On, Hubspot, Pardot - Advanced), Content Management Systems (Wordpress, Sitefinity, SiteImprove), SEO (MOZ, Meltwater, Google Search Console, ScribbleLive/Linkdex - Advanced), SEM/PPC (Google AdWords, Google Keyword Tools, Ispionage, SEMRush - Advanced), Analytics (Google Analytics, Tableau, Guiding Metrics - Advanced), UI/UX (Wireframes - Intermediate), Live Chat (LiveChat, SnapEngage - Advanced), HTML (Basic), iMovie and Adobe Photoshop (Basic), Agile Methodology (Intermediate), Social Media Monitoring/Reputation Management/Social Publishing (Hootsuite, Canva, Sprout Social, Yext, Sprinklr - Advanced), Video Hosting (Wistia, Vimeo, YouTube Business - Advanced), A/B Testing (Optimizely, Crazy Egg, Google 360 - Intermediate), Remarketing/Retargeting (ListenLoop, AdRoll - Intermediate), Account-Based Marketing/ABM (DemandBase - Advanced), Community Management/Gamification (Telligent, Bunchball, Jive), eCommerce, Subscription Models, Learning Management Systems
Premium Blend Consulting
View- Website:
- premium-blend.com
- Employees:
- 21
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Premium Blend ConsultingNashville, Tn, Us
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Principal Consultant & Alliances LeadPremium Blend Consulting Oct 2021 - PresentLos Angeles, Ca, Us• Advisory Consultant and Account Manager of flagship customer portfolios• Synthesize insights from data into executive level presentations • Serve as Program Manager orchestrating people and projects according to budgets and timelines in an agile methodology• Facilitate on-site workshops including “art of the possible” technical solutioning, marketing & brand strategy, campaign planning, and insights framework development• Identify, qualify, and secure new business opportunities for the firm through challenge alignment, solutioning and scoping• Oversee the strategy and growth of our Strategic Alliances program• Provide direction & mentorship over key firm development initiatives
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Lead Consultant, Implementation ServicesSprinklr May 2019 - Aug 2021New York, Ny, Us• Served as the functional lead for Global Strategic Account implementation projects overseeing 1-3 other consultants at a time and averaging 6-12 months in duration.• Executed 22 projects during 2.5-year tenure with a combined Annual Recurring Revenue of over $21M. • Formally named the Subject Matter Expert (SME) for AI among the Professional Services organization, facilitating two major programs a year to build consultant skill and operationalize best practice processes for the implementation of AI features.• Delivered 4-6 hours of synchronous process and product training on each project, driving product fluency and adoption among client base.• Considered the go-to “fixer” of high stakes existing customer configurations, optimizing them to best practice while hedging against any risk to current state. • Spearheaded a committee that focused on developing repeatable process, and enhancing product support for these specialized retrofits, interfacing directly with senior engineering leaders and preparing pre-sales and engagement management teams for this unique challenge.• Designed a an agile project delivery methodology in partnership with the Project Management Organization (PMO) that transformed speed to value for large enterprise level clients. -
Director Of Marketing & Digital GrowthFive Doors Network Of Keller Williams Realty Aug 2018 - Apr 2019• Serve on the Executive Leadership Team, reporting to the Chief Executive Officer.• Supervise multiple direct reports, paid and organic social media strategy for 5 networks, and oversee a budget of $438K.• Launched a digital subscription platform, including creation of product plan, development roadmap and go-to-market strategy.• Designed and activated our 138K database on a 1-year automated 36-touch program featuring text, email, and direct mail.• Led implementation of a $23K multichannel social advertising program with an average 38X return.• Oversee a $250K relationship with real estate’s leading CRM provider, ensuring lead generation, distribution, and follow-up best practices.• Directing the migration from a custom CRM to native Salesforce, including architecture, project planning, resource management, process flow and integrations.• Spearheading the strategy and formation of an Inside Sales function. -
Director Of Digital MarketingHealthstream Aug 2015 - Jul 2018Nashville, Tn, Us• Supervise multiple direct reports and a retained relationship with our agency.• Responsible for a $700,000 budget, 10 social properties with 16,400 total followers, and 7 web properties including an online store, a customer community, 2 blogs, a corporate site and 2 subsidiary sites.• Ensure HealthStream.com continues to generate 1.3M visits and 6,300+ leads annually or more.• Oversee our virtual group purchasing program for strategic accounts that nets over $5M annually.• Actively target and rank in the top 20 positions organically for 262 key words and phrases.• Manage 12 SEM campaigns with an average CTR of 1.4% – some as high as 18.3%.• Launched the company’s first data portal that serves up hospital HCAHPS scores and relative benchmarks against our survey research database on-demand.• Spearheaded an A/B test of our website and re-engineering of our leads process that resulted in a 153% increase in sales-ready leads and 82% increase in closed revenue.• Designing a content engagement strategy to deliver owned and curated content to the right people at the right time in the manner they choose. -
Senior Marketing ManagerHealthstream Sep 2013 - Jul 2015Nashville, Tn, Us- Oversee a team of 3 direct reports, marketing strategy for a $60M portfolio, and a $400,000 budget.- Generated 3,500 sales-qualified leads so far during my tenure.- Retooled our customer awards program to serve as a source for valuable content.- Completed the Scarlett Institute's Leadership Development Program.- Oversaw the brand integration of an $8.5M acquisition.- Engineered a new way to deliver product enhancement information to our current customers.- Launched a customer innovation program.- Re-enlivened our customer advisory panel on mobile technology. - Present regularly in front of large groups.- Serve as team lead on communication and migration strategy for the rollout of our new UI/UX in 2015.
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Online Store Business ManagerHealthstream Apr 2013 - Sep 2013Nashville, Tn, UsI transitioned into a new role at HealthStream leading the newly formed eCommerce department. I focused on the strategy, user experience, content, and promotion of the HealthStream Online Store (an eCommerce marketplace of over 6,000 healthcare eLearning courses) to ultimately increase sales through a frictionless commerce business model. The responsibility also entailed serving as the product owner to define and prioritize development work with our dynamic team of PMs, BAs, QAs, and Developers.
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Marketing Manager - CampaignsHealthstream Nov 2011 - Apr 2013Nashville, Tn, UsI served as the marketing strategy owner for 2 product portfolios containing 15 products and 2,000+ e-commerce items, and managed a budget of approx. $150,000 for promotional campaign execution. I regularly interfaced with 8 other functional units within my company (sales, product management, graphic design, web, content/social media, business analysts, development, and training) and managed the day-to-day marketing relationship with one of our strategic partners (a multinational company), as well as the relationship with many media, copywriting, and video production vendors.My main duties included the utilization of demand generation techniques like email marketing and subscription management, content marketing (blogging, white papers, customer testimonials, videos), social networking, display and social advertising, search engine optimization (SEO), search engine marketing (SEM)/pay-per-click advertising, tradeshows, and web seminars to shorten the sales cycle, generate qualified leads, solicit up-selling and cross-selling among the installed customer base, and ultimately increase sales revenues.Additionally, I became a Salesforce CRM "super user" focused on lead lifecycle management, marketing KPIs/analytics, the definition of best practices for campaigns tracking and ROI reporting, lead scoring and lead nurturing, landing page optimization, the integration of lead forms, and other marketing automation tools. Other experience included membership on the HealthStream UX Committee (User Experience), site wireframe building, and usability strategy.Accomplishments:- Execution of 25+ fully involved promotional campaigns- Generation of 950+ sales qualified leads- Content development and promotion of 8 web seminars with over 100 attendees- Team lead on the redesign of one of our e-commerce sites- Represented the Marketing Department at the international Salesforce conference, Dreamforce 2012
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Marketing CoordinatorCountry Music Hall Of Fame And Museum Mar 2009 - Aug 2010Nashville, Tn, Us- Delivered on-time project execution and art direction on over 1,000 creative and web production jobs that exceeded company quality standards- Added value through 2 new sponsorship relationships worth over $500,000 each and savings of $10,000 annually on negotiated media rates at 20% below market price on average- Optimized over 367 e-commerce products for enhanced search engine performance and designed and executed 3 dynamic search engine marketing (SEM) campaigns of $10-20,000 each- Nominated to represent sales & marketing division on the Green Committee, which developed strategies to reduce the institution’s ecological footprint -
District Marketing SpecialistJackson Hewitt Jan 2008 - May 2008Jersey City, Nj, Us- Secured first-ever brand presence in over 100 local hotels, schools, and businesses- Oversaw marketing and promotional strategy for 58 retail locations in the greater Piedmont Triad region of North Carolina, generated ideas to expand customer base by tapping into new audiences i.e. local universities to capture student market, and exceeded donation goals at every fundraising event -
English As A Second Language (Esl) Program Director And TutorHigh Point University Aug 2005 - Dec 2007High Point, Nc, Us- Conducted weekly tutoring sessions with international university students and led monthly group language workshops with over 20 participants. Achieved Level I and II ESL Tutor Certification- Enhanced and standardized curriculum for ESL tutoring and enrichment program resulting in increased program funding as well as established first-ever Office for International Students on campus
Megan Hassall Skills
Megan Hassall Education Details
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Ie Business SchoolDigital Business -
High Point UniversityConcentration In Political Science And Economics; Spanish Minor
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Spanish-American InstituteCivilization
Frequently Asked Questions about Megan Hassall
What company does Megan Hassall work for?
Megan Hassall works for Premium Blend Consulting
What is Megan Hassall's role at the current company?
Megan Hassall's current role is Digital Transformation Consultant | Marketing Operations Expert.
What is Megan Hassall's email address?
Megan Hassall's email address is me****@****eam.com
What is Megan Hassall's direct phone number?
Megan Hassall's direct phone number is +161522*****
What schools did Megan Hassall attend?
Megan Hassall attended Ie Business School, High Point University, Spanish-American Institute.
What are some of Megan Hassall's interests?
Megan Hassall has interest in My Adopted Dog Linus, Cooking, A Few Tv Obsessions, Reading, Traveling (Visited 21 Countries), Dreaming Up New Entrepreneurial Ideas, Avid Gardening, Practicing Spanish.
What skills is Megan Hassall known for?
Megan Hassall has skills like Digital Marketing, Email Marketing, Marketing, Strategy, Strategic Planning, E Commerce, Crm, Sem, Leadership, Project Management, Seo, Blogging.
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