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Led the turnaround program of Kraft's North American recipe website re-platform on time and on budget. Managed design, build and delivery of content management site and technology integration that powered engagement with 100 million unique users each year. Managed across sixty stakeholder team and partners spanning agency, technology, brand, management, and support. Hired and built an agile development team and oversaw implementation of Kraft's internal agile development process to garner Kraft's digital CRM business improved time and cost efficiency. Led the design, launch, and roll-out of The Looking Glass, Kraft's social intelligence hub designed to champion consumer voices and help the company drive brand relevancy, consumer engagement, and product innovation. Responsible for data visualization strategy, social insights strategy, change management. Presented social intelligence strategy and thought leadership to Kraft Board of Directors, visiting CMOs and executives across industry.From Forbes, October 2014: "Kraft has launched a social learning lab called the Looking Glass. This enables Kraft to observe consumer trends at the speed of culture, to manage Kraft’s reputation, to launch new campaigns, to track competitors and go to consumers for inspiration. The brand teams have a place where, on six screens, they can drill down to understand the conversation, understand what it means and how to action against it in a broader context. The Kraft Foods name is used daily in social media and on blogs over 100,000 times and the lab is tremendously important in harnessing that data. Once the marketers are trained on Looking Glass, that technology moves onto their mobile phones and their iPads, so they have access to it 24/7."

Supported agency's new business and PR teams.

Led bilingual training curriculum for 150 employees on consumer analysis, marketing strategy, and campaign measurement. Managed the product development program that garnered a record-setting number of Gold, Silver and Bronze festival awards for clients including Fiat, Honda, Levi's, and Western Union, leading the agency to be named “Agency of the Year” by largest industry publication Anuncios in 2006.

Managed multicultural media planning and negotiation for clients including Procter & Gamble, Best Buy, Disney, Nintendo. Reported to CEO as youngest appointee for Editor-in-Chief of the agency’s Insider’s Guide, a proprietary 75-page analysis of media and industry trends, directed to client CEOs.

Drove creation and activation of a social marketing campaign for a new crowd-sourcing voting app, achieving 40,000 unique app users for new-to-market technology in 10 days with zero paid media support. Achieved coverage across media outlets including the Wall Street Journal, Yahoo Finance, CNBC, Mashable, NPR, Policy Mic, and ABC affiliates.

Published and launched a branded cookbook platform to cultivate donor engagement and achieve new revenue for nonprofits advancing women’s business training and small business development in emerging markets. Drove marketing and sales, securing distribution via tourist channels (hotels, restaurants, gift shops), university book stores, Amazon.com and fair trade catalog SERRV.org.

Supported scaled production on a film featuring the community rich but cash poor South Side neighborhoods of Chicago that are regularly framed in mass media by headlines of violence. Film featured at Chicago's Gene Siskel Film Center as part of its 2015 Black Harvest Film Festival.

Led design, developmentm and launch of a digital marketing platform to drive development for a microfinance investment fund. Supervised a team of eight freelancers and volunteers while reporting to CEO.

Managed a crew of 10 and three figure budget to achieve 800 hours of film featuring financial technologies and lending programs in Detroit, Mumbai, and Nairobi. Secured engagement with the film via Kiva.org, Kickstarter.com, Free Speech TV, Duke University, Chicago’s International Social Change Film Festival, Crain’s Chicago, local film screenings, and Women’s World Banking.