Chief Merchandising Officer
Current• Strategic Merchandising Management: Developed and executed merchandising strategies that aligned with corporate objectives, enhancing product selection, pricing, and promotional efforts to significantly improve customer satisfaction and profitability.• Inventory and Supply Chain Oversight: Managed the Open-to-Buy (OTB) budget for over 60 brands, optimizing product turnover and fill rates, and ensuring efficient product availability through meticulous inventory and supply chain operations.• Sales and Marketing Leadership: Led the integration of marketing and sales functions, boosting brand consistency and sales through innovative merchandising and multi-channel marketing strategies.• Market Research and Product Development: Directed market research to identify consumer needs, leading to new product opportunities in the pet supplies market. Spearheaded full-cycle development of consumables and hard goods from concept to market.• Vendor and Supplier Management: Cultivated strong relationships with vendors and suppliers, negotiating favorable terms and ensuring product quality.• Data Analysis and Forecasting: Utilized sales data and market trends to enhance strategic decision-making and responsiveness to market dynamics.• Team Leadership and Development: Fostered a culture of collaboration and innovation by mentoring teams across sales, merchandising, and marketing.• Process Improvement and Merchandising Innovation: Implemented processes to manage product damages and recalls, improving operational efficiency and product quality. Curated category-specific merchandising sets and Planograms to enhance retail presentation and consumer appeal.