National Account Executive• Focus on national association and corporate citywide conventions for lead generation, tentative and definite room night goals for the largest city and convention facilities in the state of Wisconsin which hosts approximately 270 conventions and 470,000 convention attendees annually. • 2024 - 33 conventions booked and $56,962,042.42 in EEI (229% of goal)• 2023 – 30 conventions booked and $47,042,929.22 in EEI (117% of goal)Tourism Sales• Attend industry travel trade shows i.e. ABA, IPW, NTA, Circle Wisconsin• Work closely with local, state and regional partners to promote the Greater Milwaukee area as a motor coach group destination, international, and FIT destination.• Represent VISIT Milwaukee for International Tourism needs and initiatives.•Coordinate and lead inbound familiarization (FAM) trips

Focus on national association and corporate citywide conventions for lead generation, tentative and definite room night goals for the largest city and convention facilities in the state of Wisconsin which hosts approximately 270 conventions and 470,000 visitors annually.• 2022 – 23 conventions booked and $25,903,940 in EEI (100% of goal)• 2021 – 23 conventions and $42,520,528 in EEI (108% of Goal) • 2020 – 21 conventions and $2,394,246 in EEI. Assisted in rebooking over 90 events due to Covid19 cancellations• 2019 - 28 conventions and $16,755,880 in EEI (117% of goal)**COMING SOON 2024 Convention Center Expansion Completion**The $456 million Wisconsin Center expansion will bring the exposition hall to 300,000 contiguous square feet; add 24 new meeting rooms (total 52); add six additional loading docks (total 22); and feature a spectacular rooftop ballroom with space for a minimum of 2,000 for a seated dinner.

Focus on national association and corporate citywide conventions for lead generation, tentative and definite room night goals for the largest city and convention facilities in the state of Wisconsin which hosts approximately 270 conventions and 470,000 visitors annually.Nationwide: Hobby/Vocational, Fan Clubs, Religious Geographic Territories: Midwest & Western United States (14 states)2019 Achieved 121% of Sales Goal2018 Achieved 147% of Sales Goal2017 Achieved 154% of Sales Goal2016 Achieved 117% of Sales Goal2015 Achieved 106% of Sales Goal2014 Achieved 117% of Sales Goal2013 Achieved 160% of Sales Goal2012 Achieved 126% of Sales Goal and Recognized as Top Sales Manager for Q4 Tentative Production and Second Place for Definite Production.2011 Achieved 115% of Sales Goal and Recognized as Top Sales Manager for Q4 Definite and Tentative Production2010-2011 Increased Personal Sales Performance by 58%Essential duties and responsibilities:•Maintain a well-informed, working knowledge of the facilities, attractions, and services available to customers in the greater Milwaukee area and act as liaison between these entities and the customer.• Meeting space layout, negotiating and executing license agreements at the Wisconsin Center, Milwaukee Theatre, and UW-Milwaukee Panther Arena (convention campus)•Work in a cohesive way with other VISIT Milwaukee personnel to ensure a unified and effective promotional effort.•Attend assigned trade shows and conventions, and be the organizing point person as required.•Day to day maintenance of current file and account database (SimpleView).•Distribute qualified and detailed sales leads to appropriate partner businesses.•Prepare and deliver presentations and formal bids to potential clients.•Coordinate/conduct site inspection, sales missions and FAM trips.•Develop innovative closing techniques.•Coordinate with Convention Services to effectively service groups scheduled to meet in the Greater Milwaukee area.

Video production assistance

Territory: Chicago, ILSpecialized in destinations such as: Europe, Canada, Latin America, Caribbean, United States & Hawaiian Islands (multi-island), as well as domestic and international ski destinations.Educated travel agents on the newest sales, products, and destinations from the United Vacations brand. Opportunities included public speaking and presentations as well being a group leader of travel agents on multiple familiarization (FAM) trips to various destinations in the US mainland and Hawaii.Responsible for generating sales and achieving established sales goals for assigned small to mid-sized producing travel agencies. •.Develop strategic alliances with travel agents/agencies•.Create brand loyalty through the use of key tools such as joint marketing plans, agency education, provided marketing tools to agents, product differentiation, and value proposition of booking brand. •.Proactively seek to grow opportunities and market share by shifting business from competition•.Be responsive to agent needs, issue resolution, and good follow up.•.Achieve sales targets by managing territory effectively and growing the accounts with the biggest opportunities•.Increase and promote distribution through VAX booking platform in line with established goals•.Document all activities via sales reporting tools provided•.Monitor competitive activities in the marketplace and provide feedback in reporting and in meetings• Lead familiarization trips for travel agents. • Work trade shows to promote brands to travel agents.

Developed and initiated product tactics that support each destination's marketing strategies with goals to maximize net profit and revenue. Managed business to business and retail, product pricing, promotions, marketing plans and brand awareness for the Midwest Airlines Vacations brand.• Created and edited content for newspaper ads, flyers, faxes, brochures, and website pages.• Monitored and analyzed direct competition and developed competitive products, and promotions.• Maintained physical product offering including, nets, inventory and product offered.• Determine and implement pricing and sales strategy. • Serve as a liaison to the customer care team/call center.• Interact with all suppliers to provide brand integrity.• Lead familiarization trips for travel agents. • Work trade shows to promote brands to travel agents.

Consistently a top sales performer specializing in all domestic and international destinations under the private and managed vacation brands of The Mark Travel Corporation umbrella. The Mark Travel Corporation provides leisure vacation packages to over 200 destinations worldwide. Specializing in destinations such as: Europe, Canada, Mexico, Caribbean, United States & Hawaiian Islands, as well as domestic and international ski destinations.