Developed a detailed marketing plan based on the company’s goals, including: a content strategy and calendar with articles and social media posts; analytics dashboards for tracking growth and discoveries; and audit of existing marketing materials with ideas for improvement.Wrote an educational series published on Medium that answered questions and explained the company’s services. Designed, created, and ordered promotional content for blog, website, social media, and more using Canva. Ensured approved branding standards were used internally and externally. Researched opportunities for brand building, such as press releases, paid advertising, and promotional items. Tracked and reported on performance and growth across all marketing channels.

Monitored growth and engagement for digital marketing activities and shared recommendations for success based on results. Served as Salesforce Administrator and managed data for over 24,000 contacts and accounts, developing dashboards, reports, activity logs, and more to track business development.Responsible for designing, distributing, and analyzing the results of numerous email marketing campaigns to an audience of 15,000 subscribers.Assisted Business Development team with identifying new prospects, researching challenges, and producing tailored campaigns to engage target audience.Collaborated with the PR Director on press releases, award submittals, blog posts and other promotional content.Identified opportunities to improve SEO and drive more traffic to the company website.Created content for social media accounts with a combined following of over 2,600.

Managed the company’s 5 social media accounts that had a combined total of nearly 4,000 followers Created an average of 31 posts a month for all social media accountsTracked and analyzed information regarding website traffic and engagement on social media Successfully increased average engagement on social media: doubled on Facebook from 8.74% to 16.09%; increased LinkedIn from 1.00% to 3.76%; and increased Twitter from 1.47% to 1.92%Used third party social media platforms to schedule and distribute contentProduced content in the forms of blog posts, newsletters, advertisements, graphics, videos, etc. Handled internal marketing responsibilities, such as organizing company events, ordering business supplies, and booking travel plans Used Adobe and Microsoft programs daily to accomplish tasks and create content

Contributed to the overall success by obtaining information for patrons, supervised register transactions, and performed closing duties.

Encouraged an environment that promoted learning and dedication to academics. Signed in student athletes to the academic center and engaged with them regularly.

Created assignments based on the theme of vocation to help first year students navigate through the university.Oversaw class discussions when the professor was unable to attend due to conflicts.