With decades of experience leading global teams, I have built a solid track record of successfully protecting, defending and building brands and corporate reputations. From large-scale corporate crises to industry-wide transformational changes, and rapid global expansion and growth, I bring strategic counsel and decisive leadership to organizations when they need it most.Expertise includes:- Launching new global markets at a rapid pace;- Crafting counterbalance strategies to successfully navigate issues and crises;- Directing content marketing programs that leverage AI while also maximizing the content within all owned channels;- Refreshing the corporate narrative globally to achieve one voice, one message in all communications;- Conducting influencer campaigns designed to strengthen reputations and launch products; - Executing bold and aggressive PR programs to re-position companies or disrupt an industry;- Leading crisis communications for C-suites as the incident commander and public information officer (PIO);- Managing internal communications and employee engagement through workplace violence, reductions in force and re-organizations;- Launching new websites and managing refreshes;- Leading brand, acquisition and retention advertising campaigns;- Establishing research and analytics teams and outcome- versus output-based metrics;- Directing public affairs, corporate philanthropy, multimedia, and special event teams; and- Building and re-building global teams through direct and matrixed organizations to embrace industry best practices, reduce redundancies and scale for growth.