Megan Olson Email and Phone Number

- Develop quarterly content plans to drive leads, build awareness, engage customers, and drive business goals - Own the creation of thought leadership and research content that aligns with buyer personas and the stages of the customer lifecycle journey - Manage team of content creators to produce high quality content that aligns with business goals, increasing pipeline driven by content- Author research reports, articles, infographics, ebooks, presentations, blog posts, etc. that align with marketing strategy and business objectives - Ideate, source speakers, and develop content for thought leadership webinars and trade show presentations, featuring leaders from local government - Monitor industry blogs and other publications to develop a deep knowledge of related trends, creating a repository of relevant news and timely topics of interest - Manage workload and timelines efficiently to ensure on-time delivery of every project- Collaborate with designers to produce final deliverables for both print and web- 2022 Marketer of the Year Award Winner

- Orchestrating content strategies across platforms.- Driving traffic and engagement that translates to sales and brand promotion.- Measuring the results of marketing activity to inform future content campaigns.- Managing customer and web marketing.- Implementing SEO best practices.- Knowing which platform different kinds of content are best suited to.- Designing and implementing creative marketing strategies to disseminate content.2021 - Marketing Rising Star award winner

I am a content marketing expert, providing written, visual and multimedia content through research, strategic direction, project management, facilitation and analysis for Blue Door Consulting and its clients.In addition to my consultative role, I lead compelling content development, delivery and analysis across multiple channels such as: websites, mobile applications, e-newsletters/online communications, social media, SEM, white papers, press releases, SEO, analytics and more.My primary responsibilities include:• Conducting research and learning about client products and target markets• Creating audience profiles that guide content development and deliver relevant content to primary target audiences• Developing and implementing strategic recommendations for messaging, content creation and distribution through creative brainstorming, writing and direction• Measuring content performance against the goals of our clients• Demonstrating positive ROI with revenue that is directly attributable to content marketing• Providing editing and oversight for editorial calendars and developing print, electronic and multi-media content that is relevant for humans and friendly to search engines• Conducting SEO website audits and competitive analysis• Developing SEO optimization strategies for content• Optimizing digital and social content, structure and distribution based on findings• Coordinating approvals and edits, proofreading and fact-checking before posting/publishing• Monitoring social media channels and coordinating responses• Analyzing content and its performance across channels; identifying shifts in development and distribution to continually improve performance of content marketing strategy• Identifying, testing and implementing new content delivery methods and tools for video, motion graphics, infographics, blog radio/TV, e-books, microsites, social media “events,” gaming, data visualization and more• Monitor industry trends, news and best practices

As the Communications Manager for Junior Achievement of Wisconsin, I strategically place JA by developing a broader awareness among the general public to engage and excite existing and new supporters and volunteers.My primary responsibilities include:- Strategic Communications- Media Relations- Brand Messaging- Social Media- Website Content Management- Evaluation of Communication Activities- Budget Management

- Create online communication strategies for Kalmbach's numerous brands- Manage and implement social media efforts.- Optimize content and develop SEO strategies to increase web traffic- Tracks and analyzes all digital metrics- Develops training initiatives in SEO and social for colleagues- Uploads a variety of content using a CMS

- Manages all web content using proprietary CMS- Writes and edits web content, optimizing for search engines- Writes and edit how-to stories for magazine publication- Manages all social media strategy- Writes email marketing newsletter

- Writes science news stories for the web and print publication- Edits stories for print publication- Writes press releases- Manages online content using CMS