Led the global consumer strategy for the world’s leading prestige makeup brand. Defined and developed the global strategy and frameworks with regional/affiliate implementation of programs and services, DTC analytics, predictive modelling and activations, consumer driven product strategies and LRPs.Consumer Strategy and LRP | Change Management | Consumer Analytics and Reporting | Consumer Product Strategy | Team Management and Development | CRM | Loyalty | GTM | Predictive Modelling and Activation | Personalization

Led North America CRM and developed Estee Lauder Companies first omni-channel loyalty program for MAC Cosmetics exceeding targets for repeat, retention and ROI. Consumer Strategy | CRM | Loyalty | Change Management | Team Management and Development

Leading the marketing team I worked across all aspects of marketing, strategy, branding, PR, customer experience, product development, research, sponsorships, partnerships and promotions across moshtix and the newly formed The Ticket Group; senior management acquisition of the News Corp Ticketing business.The Ticket Group is a live entertainment and lifestyle ticketing agency.PR | Research | B2B | B2C | Communications | Analytics | Brand Management | Partnerships | Promotion | Product Management | Business Development | SEO | SEM | Team Management

This position was created to reinvigorate the Moshtix consumer and develop consumer awareness of the newly formed Foxtix brand. Developed the customer strategy across all touch points for both brands, communications, social media, promotional partnerships and delivered the brand's first content partnership integration.Moshtix is a live music and festival ticketing agency.B2C | Communications | Brand Management | Partnerships | SEO | SEM | Promotion | Team Management

Part of the News Corp Paid Content team to deliver the Australian market first, digital media subscription service. Focused on the consumer experience and product marketing streams to design and implement the paid content offering across all media brands across Australia launching with The Australian.News Corp media brands included on the project: The Australian, Herald Sun, The Daily Telegraph, Courier-Mail, AdelaideNow and PerthNow.Digital Marketing | Product innovation and Development | Customer Communications | Go-to-market | Integration | CRM | Consumer Experience

Database product owner and email channel lead across all News Corp digital media, lifestyle and category brands. In house SME on product innovation, design and development, performance management and analytics across media and e-commerce brands. Developed first email sales product offering for News Corp.Email Product Specialist | CRM | CRO | Analytics | Digital Marketing | Consumer Communications | Product Innovation and Development | Database Sales Strategy | Network Integration

Project contract for The Australian Business website re-launch from design through to market release. Requiring team and stakeholder management to ensure quality on-time delivery of an Australian market first with the content integration of the Wall St Journal and Dow Jones since the News Corp acquisition.Digital Product | Project Management | Consumer Experience | Digital Marketing

Managed in house activations across News Corp digital media and e-commerce brands. Encompassing design and implementation of business processes and products to drive network referral, increase traffic and performance, and improve cost management.Digital Marketing | Account Management | Operational Process | Promotions | Campaign Management | Network Integration