Megan Leonardi Email & Phone Number

Rowley, MA

Design, create and market wedding invitation designs for my Etsy store.

Beverly, MA

Developed digital and social marketing strategy to increase lead gen. - Redesigned, built and optimized website to improve organic search rankings and CX- Generated and implemented AdWords, Retargeting, Facebook and Pinterest campaigns to ensure multiple touchpoints on the customer journey

Greater Salt Lake City Area

• Developed multi-channel approach to increase social engagement and website conversion.
• Devised strategy, developed content and implemented multi-channel plan to increase social media engagement and website conversion
• Increased website traffic by 24%, conversion rate by 1.2% and revenue by 4%

Greater Salt Lake City Area

• Designed digital marketing strategy to increase site lead generation.
• Analyzed website’s current strengths and weaknesses, including organic search rank, keyword density, H-tags and site content.
• Developed and executed an AdWords campaign to boost awareness and conversion

Greater Salt Lake City Area

• Developed strategy for launch of flagship product working one-on-one with Director of Marketing.
• Developed a consumer digital marketing and social media strategy leveraging a push & pull tactic for the company’s flagship product supported by a competitive analysis of other players in the space.
• Coordinated customer service team, marketing team, and executive team to ensure all marketing material was approved and pass regulatory prior to launch
• Designed corporate and product branding; created new logos, styles, and standards used in literature, signage, templates, presentations, and business cards.
• Assisted in the creation of literature to attract and educate professionals and consumers.
• Performed market research regarding market conditions, partnership opportunities, and regional launch insights.

• Tasked with determining if the non-profit should expand, and if so: where.
• Evaluating current operations of three clinics to establish capacity and current utilization of each.
• Analyzing historical patient and procedure data to identify trends in the number of patients and type of procedure performed.
• Interpreting demographic and housing projections to ascertain future demographic and geographic demand.

• Paired with a faculty inventor to infuse technological innovations with strategic business planning to assist in bringing the technology to market.
• Conducted extensive market research to determine the demand, competitors, and proper positioning for a class one medical device.
• Assisted in the acquisition of a ~$1M DOD SBIR grant for a medical device by authoring the commercialization strategy section of the grant.
• Designed compelling venture capital pitch.

Greater Salt Lake City Area

• Managed attorneys, staff members and daily office operations. Assisted in the drafting, revising and filing of case related materials and the coordination, preparation and execution of trials.
• Managed 9 employees, scheduling to ensure proper coverage, while moderating firm labor costs.
• Assessed individual employees’ strengths and delegated tasks accordingly to ensure high quality work product and increased staff productivity.
• Organized, supervised and executed trial preparations in an efficient and detailed manner, including identifying potential issues and redressing plans accordingly.
• Handled a three week out of state trial as the sole support staff for the attorneys; successfully ensured witnesses, materials, and attorneys were prepped for court on a daily basis; attended court daily to assist lead.

Greater Salt Lake City Area

• Accountable for the filing, mailing and daily functioning of the office.
• Worked in a fast paced, dynamic environment, handling every situation calmly and efficiently.
• Promoted to the position of Office Manager due to the ability to handle multiple tasks in a high stress environment with meticulous attention to detail.

Greater Salt Lake City Area

• In charge of working with employers to list available positions on school’s search engine; assisted students with resumes and interviewing skills; promoted and executed events.
• Designed effective new marketing strategies and materials for office events. Increasing attendance by an estimated 30%.
• Identified reoccurring areas of confusion during resume review sessions, took the initiative to revise informational handouts. After 3 months there was a 50% reduction in those reoccurring areas.

• Led the implementation of a document management system for the legal department. Scheduled and governed meetings between a third party vendor and the attorneys, working with both parties to ensure the software was.
• Researched and gathered information from in-house counsel and similar corporations regarding current document management processes to construct a new best practice for the legal department.
• Orchestrated successful implementation of a customizable third party document management system resulting in increased productivity, cutting document search and re-creation time by an estimated 80%.

Killington, Vermont

Sales associate, merchandiser and buyer for local snowboard shop.

Master Of Business Administration (M.B.A.), Digital Strategy And Analytics

MBA with an emphasis in Digital Strategy and Analytics • Teaching Assistant for the undergraduate capstone Marketing Management class •.

Bachelor Of Arts (B.A.), Political Science And Economics

Activities and Societies: Associated Students of Westminster College