Megan K. Email & Phone Number

Canada

Canada

My responsibilities at Help Scout include bringing new product features to market, customer marketing, product discovery and research, sales enablement, content writing, and website copywriting. I also own Help Scout's customer newsletter and product release notes blog. Check out some of my work below.

I create customer-centric content that educates, inspires, and drives revenue.Specializing in SaaS, eCommerce, and fin-tech industries. Some of my past and present clients include Freshbooks, #paid, PoweredBySearch, DTCNewsletter, Referral Candy, and more.

Toronto, Ontario, Canada

- Drove AQLs and MQLs through conversion copy- Ran various tests through Intellemize that improved conversion by 20%- Identified and executed conversion strategies supporting buyer needs at each stage of the marketing funnel such as downloadable assets, quizzes, interactive tools, and other lead magnets- Spearheaded Clio's downloadable strategy, which involved being the DRI, content writing, and landing page copywriting

As the first marketing leader at Trellis, I executed the following:- Established a positioning framework and ideal customer profile - Developed multi-channel campaigns to drive demand and generate leads via blog posts, ebooks, newsletters, and re-engagement campaigns - Worked alongside sales to create email cadences, including the structure and written copy- Responsible for inbound marketing strategy that resulted in 46% of all leads, and contributed to a MoM growth of 20%- Lead the overhaul of website to increase conversions, visibility, and communicate differentiators and value proposition to visitors- Developed strategies to increase organic reach through link building, content distribution, social media, SEO, and strategic partnerships- Managed a small team of freelance copywriters and graphic designers

- Established the foundational internal marketing materials such as the writing style guide, consolidated personas, and branding guidelines- Conducted an analysis and presented a strategic plan that identified gaps relating to website traffic, SEO, inbound marketing practices, and email marketing - Implemented a new reporting system, SEO tools, website behaviour analytic tools, and repositioning strategy based on the presented analysis- Created email campaigns, sales presentations, product spec sheets, and blog posts

As the first marketing intern at Rewind, I had the unique opportunity to contribute to foundational work that would lead to Rewind's further success. Although my title was "Digitial marketing specialist" I was solely responsible for all marketing initiatives for Rewind's QBO product. - Responsible for all marketing activities for Rewind's solution for QuickBooks Online yielding 283% YoY growth which aided in Rewind's overall YoY growth of 320%- Created Rewind's QuickBooks Online buyer personas and regularly updated competitor comparison pages- Achieved a 127% increase in net new revenue MoM in 6 months through partnerships with influential accountant professionals, trade shows, content, and launching a partnership program for QuickBooks Online users- Launched and managed training webinar series and certification program for QuickBooks Online users resulting in a 120% increase in inbound marketing leads- Created a launch plan and go-to-market activities for new product features for QuickBooks Online product - Established and managed influencer partnerships with leaders in the accounting industry - Attended and lead marketing activities for trade shows such as QuickBooks Connect