Megan Kratzman Email & Phone Number

Denver, CO, US

Be part of the higher-ed’s most innovative, purpose-led business. Work with institutions that are loved and respected worldwide, improving the lives of our students and their communities. We promote simplification, big and small, to make higher-ed administrators more efficient and effective, and we believe in technology as a force for good on campus..

Denver, CO, US

New York, NY, US

The Revenue Collective is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

New York, US

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

San Francisco, California, US

Denver, CO, US

Acquired by DoorDash.Bringing the world's first fresh food robot to market, making fresh meals possible any time, anywhere. #FreshForAll

Denver, Colorado, US

• Corporate guest travel and expense platform. Responsible for driving revenue through events, integrated ABM programs, sales enablement, and outbound campaigns.
• Increased opportunities generated by SDR team by 190% in 6 weeks.
• Grew new opportunities created from marketing channels by 244%.
• Generated $217,000 in pipeline from events. $94,170 of event-sourced pipeline closed won within 6 months.
• Defined ideal customer profile, created key persona profiles, and built messaging across target verticals, buyers, and use cases to fuel marketing and sales campaigns and communication strategy.
• Reworked outbound SDR program including refining target accounts and contacts, testing and improving email copy, and expanding diversity of channels to include LinkedIn, personalized video, phone calls, and direct mail.

Denver, Colorado, US

• Identity resolution and insights platform. Responsible for building inbound and ABM demand generation programs, lead-to-customer lifecycle communication strategy, and marketing technology and reporting.
• Developed company’s first account based marketing strategy resulting in penetration of 85% of target accounts.
• Managed and built digital acquisition programs including search, display, retargeting, email, and social.
• Initiated search and managed cross-functional team in selection of marketing automation software. Delivered implementation and integration of system in under 6 weeks.
• Developed and implemented lead scoring and lead stage model built on multifaceted activity, persona and account level scoring and buying signals.
• Mapped communications strategy for target personas across all stages of the lifecycle, from initial lead acquisition to customer.

Denver, CO, US

• Marketing automation platform. Responsible for redeveloping digital and marketing communications strategy and creating cross-channel digital marketing programs.
• Increased qualified lead flow by 700% within 3 months at 65% of budget.
• ARR accelerated to 800% within 4 months of initial demand generation program roll out.
• Responsible for development and management of demand generation programs, including: email marketing, outbound acquisition campaigns, digital advertising, search engine marketing and inbound marketing.
• Collaborated with executive leadership on repositioning of Net-Results, branding, and overall go-to-market strategy.
• Worked with customer success team members to rebuild customer communications and launch NPS surveys and customer review program.

• Global compliance software. Responsible for strategic development and execution of all digital programs.
• Responsible for creating, managing and accelerating demand and lead generation programs that drove $4.8MM in net-new revenue.
• Manage portfolio of marketing programs across the customer journey, including: email marketing, digital advertising, drip/nurture marketing, search engine marketing, and inbound marketing.
• Manage and own marketing campaign pipeline. Develop campaign metrics, measure and report on marketing program effectiveness, and make adjustments to optimize performance.
• Day-to-day management of the demand generation budget.
• Partner closely with other members of the marketing team, including: content, product marketing, external engagement, PR, and marketing operations teams.

• Financial reporting software. Led development of marketing communications and digital marketing.
• Conduct comprehensive competitive product and industry analyses.
• Develop product feature and benefit matrix with industry- and position-level messaging.
• Write, develop, and design collateral and support materials for direct, channel, and partner sales.
• Work with strategic partners and resellers to develop co-branded materials and tradeshow signage.
• Create and lead execution of awareness campaigns with activities including email marketing, direct mail, webinars, and in-person events.

• Remodeling company specializing in residential basement remodeling and design.
• Initiated and managed marketing projects for parent and subsidiary companies including the creation of new marketing materials, logo design, and website development.
• Implemented sales lead programs resulting in an increase of new leads by 311%.
• Managed a team of 20 consisting of design and estimation departments, office staff and contractors, and mentored junior designers.

• The Center for Conative Abilities disseminates information regarding the conative abilities of all individuals, from infancy to old age, provides training on how to protect the freedom to act upon them, and educates.
• Managed interdepartmental projects including marketing, research and product development; ensured all projects were completed on schedule and budget.
• Modified existing and created new marketing materials, including the creation of multimedia presentations for client trainings and seminars.
• Developed, managed, and updated content for websites and supporting materials.
• Managed research studies; worked directly with Lead Researcher on product development; training; grant preparation; and research study development, execution, and reporting.

Phoenix, Arizona, US

• Designed and developed internal systems; handled data migration from Microsoft Access to Microsoft SQL Server, maintenance and customization of third party Customer Resource Management (CRM) software.
• Documented internal Accounting systems, CRM systems, related databases, and all integrations.
• Assisted in website development, internal system development, and software testing.