Megan Kratzman Email & Phone Number

Denver, Co, Us

Be part of the higher-ed’s most innovative, purpose-led business. Work with institutions that are loved and respected worldwide, improving the lives of our students and their communities. We promote simplification, big and small, to make higher-ed administrators more efficient and effective, and we believe in technology as a force for good on campus. Unlock your potential, challenge complacency and disrupt traditions. Leverage your curiosity and creativity. Our leadership and colleagues are an eclectic mix of former university execs, technologists and start-up experts, creating a unique experience our customers love.Our student experience hub includes enhanced communications capabilities, cohesive web and mobile experiences (device agnostic), the ability to integrate and surface data from ANY system, and a modern UI students use all day, every day. We’ve improved student experience at all types of institutions, including Johnson & Wales University, Utah State University, Ventura County Community College, the University of Denver, and many many more.Every individual here can impact the greater goal of improving student’s capacity to learn through their work. Join us as a colleague and you’ll be surrounded by experienced leaders and supportive peers who work hard — and have fun while we’re at it. Join us as a customer and you’ll make an enormous leap forward in improving everyday student life, while partnering with the most supportive and easy-to-work-with group in the industry. Join our journey. Join Pathify.

Denver, Co, Us

New York, Ny, Us

The Revenue Collective is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

New York, Us

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

San Francisco, California, Us

Denver, Co, Us

Acquired by DoorDash.Bringing the world's first fresh food robot to market, making fresh meals possible any time, anywhere. #FreshForAll

Denver, Colorado, Us

Corporate guest travel and expense platform. Responsible for driving revenue through events, integrated ABM programs, sales enablement, and outbound campaigns.• Increased opportunities generated by SDR team by 190% in 6 weeks.• Grew new opportunities created from marketing channels by 244%. • Generated $217,000 in pipeline from events. $94,170 of event-sourced pipeline closed won within 6 months.• Defined ideal customer profile, created key persona profiles, and built messaging across target verticals, buyers, and use cases to fuel marketing and sales campaigns and communication strategy.• Reworked outbound SDR program including refining target accounts and contacts, testing and improving email copy, and expanding diversity of channels to include LinkedIn, personalized video, phone calls, and direct mail.• Developed integrated ABM program including target account identification and targeted advertising.• Secured Forbes 30 Under 30 awards for company co-founders.

Denver, Colorado, Us

Identity resolution and insights platform. Responsible for building inbound and ABM demand generation programs, lead-to-customer lifecycle communication strategy, and marketing technology and reporting. • Developed company’s first account based marketing strategy resulting in penetration of 85% of target accounts.• Managed and built digital acquisition programs including search, display, retargeting, email, and social.• Initiated search and managed cross-functional team in selection of marketing automation software. Delivered implementation and integration of system in under 6 weeks.• Developed and implemented lead scoring and lead stage model built on multifaceted activity, persona and account level scoring and buying signals.• Mapped communications strategy for target personas across all stages of the lifecycle, from initial lead acquisition to customer.• Created personalized multi-channel lead acquisition, customer marketing, and go-to-market campaigns.• Developed and implemented NPS and customer upsell and retention programs.• Partnered with Sales Operations to seamlessly integrate marketing automation with Salesforce and go-to-market technology stack.• Collaborated with Business Intelligence team to integrate data across multiple systems to build full funnel and lead activity reporting.• Managed external SEO & SEM agency including migration of operations in-house.• Worked with email marketing and inbound acquisition team members to bring marketing programs into compliance with GDPR.• Assisted in development and execution of first and second annual thought leadership customer conference.• Founding member of D&I committee.

Denver, Co, Us

Marketing automation platform. Responsible for redeveloping digital and marketing communications strategy and creating cross-channel digital marketing programs. • Increased qualified lead flow by 700% within 3 months at 65% of budget.• ARR accelerated to 800% within 4 months of initial demand generation program roll out.• Responsible for development and management of demand generation programs, including: email marketing, outbound acquisition campaigns, digital advertising, search engine marketing and inbound marketing.• Collaborated with executive leadership on repositioning of Net-Results, branding, and overall go-to-market strategy.• Worked with customer success team members to rebuild customer communications and launch NPS surveys and customer review program.• Collaborated with sales team members to re-engineer sales & marketing lead processes, resulting in a tripling in lead engagement.• Rebuilt product release and communication strategy with members of product, customer success, and executive leadership.

Global compliance software. Responsible for strategic development and execution of all digital programs.• Responsible for creating, managing and accelerating demand and lead generation programs that drove $4.8MM in net-new revenue.• Manage portfolio of marketing programs across the customer journey, including: email marketing, digital advertising, drip/nurture marketing, search engine marketing, and inbound marketing.• Manage and own marketing campaign pipeline. Develop campaign metrics, measure and report on marketing program effectiveness, and make adjustments to optimize performance.• Day-to-day management of the demand generation budget.• Partner closely with other members of the marketing team, including: content, product marketing, external engagement, PR, and marketing operations teams.• Communicate with marketing, sales management, and senior leadership on an ongoing basis regarding performance results tied to department and company KPIs.• Primary point of contact with San Francisco-based firm responsible for the development of Convercent branding and website• Project manager for website relaunch. Website built and launched in 3 months on time, on budget, and on scope.• Create and lead execution of awareness campaigns, inclusive of email marketing, webinars, SEM, and social

Financial reporting software. Led development of marketing communications and digital marketing.• Conduct comprehensive competitive product and industry analyses. • Develop product feature and benefit matrix with industry- and position-level messaging. • Write, develop, and design collateral and support materials for direct, channel, and partner sales.• Work with strategic partners and resellers to develop co-branded materials and tradeshow signage.• Create and lead execution of awareness campaigns with activities including email marketing, direct mail, webinars, and in-person events.• Develop go-to-market strategies for new product offerings.• Develop and manage departmental budgets in excess of $2M; liaise with executive management; conduct weekly meetings with CEO and executive staff.• Work with strategy consultants on redeveloping corporate brand, product branding, and messaging; mentor department interns and junior staff.• Primary point of contact with external agencies and contractors including PR firms, creative agencies, and freelancers• Conduct evaluations of all vendors and 3rd party marketing software.• Manage social media, SEM, SEO, and online campaigns in conjunction with PR and marketing endeavors.• Direct development of content, design, and graphics for corporate website, blog, and microsites.• Develop, repurpose, and maintain copy for corporate website and blog.• Develop and submit award applications. 2011 awards won include: Inc 500, CIO 100, Red Herring North America, Red Herring Global, and CSIA Technology Company of the Year.• Develop and submit speaking proposals. 2011 speaking engagements include: South by Southwest Interactive (SXSW) 2011, SEC, American Accounting Association, and CIO Forum.• Conceived, pitched, and implemented internal company culture program.

Remodeling company specializing in residential basement remodeling and design. • Initiated and managed marketing projects for parent and subsidiary companies including the creation of new marketing materials, logo design, and website development.• Implemented sales lead programs resulting in an increase of new leads by 311%. • Managed a team of 20 consisting of design and estimation departments, office staff and contractors, and mentored junior designers.

The Center for Conative Abilities disseminates information regarding the conative abilities of all individuals, from infancy to old age, provides training on how to protect the freedom to act upon them, and educates individuals and their communities in practical ways to engage these natural strengths for positive purposes at the highest levels of social responsibility.• Managed interdepartmental projects including marketing, research and product development; ensured all projects were completed on schedule and budget.• Modified existing and created new marketing materials, including the creation of multimedia presentations for client trainings and seminars.• Developed, managed, and updated content for websites and supporting materials.• Managed research studies; worked directly with Lead Researcher on product development; training; grant preparation; and research study development, execution, and reporting.

Phoenix, Arizona, Us

• Designed and developed internal systems; handled data migration from Microsoft Access to Microsoft SQL Server, maintenance and customization of third party Customer Resource Management (CRM) software.• Documented internal Accounting systems, CRM systems, related databases, and all integrations.• Assisted in website development, internal system development, and software testing.