Senior Director, Assistant General Counsel
Current- Commercial attorney supporting marketing, sales, PR, innovation, insights, ecommerce and demand-side procurement teams. Experience includes:
- Drafts and negotiates a variety of commercial agreements - talent/spokesperson/influencer, music licenses, sweepstakes/contest rules, agency MSA and SOWs, consumer market research, ecommerce technology, sponsorships.
- Legal analysis of above the line and below the line advertising, marketing, and promotional brand campaigns including advertising clearance, point of sale, sweepstakes and contests, digital media engagement, ecommerce.
- Collaborates with the company's brand, marketing and sales departments to assess business objectives and advise on legal risks.
- Development of internal processes and guidelines for management of legal review.
- Legal research and analysis in the areas of advertising and marketing compliance, claim substantiation and alcohol beverage trade practices.