Megan Krumm Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Mountain View, Ca, Us

As an experienced seller that’s passionate about digital advertising, I've educated marketers and developed Google Ads and YouTube advertising strategies to drive success for my clients. In my time as a Google Ads Account Manager I’ve advised one of Google's largest clients in the Retail industry driving XX% revenue growth on an $XXXM base for Google over 2+ years.

San Francisco, Ca, Us

- Partnered with a major telco brand on Twitter paid social strategy while striving to meet their goals and KPI’s and managing a $10M/year budget.- Scaled budget by 50% YoY despite seeing almost a 100% decline in brand budget from the marketing team in 2020. - Led and ran brand studies and collaborated with our research leads to run 8 third party brand studies increasing our measurement strategy 38% YoY- Analyzed campaign data sets to be able to help optimize for success and deliver insights to help boost performance and ad effectiveness- Collaborated cross functionally with agency partners, content partners, brand strategists, and research analysts on finding creative and unique business development opportunities leading to a $600K takeover activation. - Developed an internal playbook on executive paid strategy on Twitter to help other teams unlock new budgets with their brands’ executive accounts.

San Francisco, Ca, Us

- Collaborated with over 18 account teams on developing advertising campaigns that best align with client objectives while delivering an efficient KPI - Optimized over 40 accounts among 8 verticals with a total managed budget of $10M- Analyzed campaign data and provides weekly reporting and recommendations to meet client goalsIdentified opportunities to scale a large auto brand’s successful DR campaign by acquiring a 20% incremental and shifting towards an always-on strategy.

Atlanta, Georgia, Us

- Redesigned weekly reporting processes for marketing, customer success, and sales teams, enhancing leadership visibility on operational metrics.- Improved operational performance and time management with new procedures for a client renewal system.- Increased data-entry efficiency by creating and implementing a new workflow system in Salesforce for client set-up and implementation tracking.- Analyzed sales and marketing data, providing weekly operations presentations to senior leadership.

Seattle, Washington, Us

- Supported and helped execute three major product line launches which improved the company’s position within the industry - Elevated brand awareness and education by orchestrating the launch of a monthly retailer email newsletter to our major national retailer partners- Cross collaborated with product marketing on launching innovative marketing strategies for our big box retailers which ultimately increased our shelf real estate by 15%- Partnered with CFO on financial projects, budgets, forecasting, modeling, and month-end closing and bank reconciliations.

Seattle, Washington, Us

- Played a key role in growing the Sports Specialty channel revenue by over 70% across over 300 independent retailers, distributors, and national chain stores.- Helped propel 20% market penetration with a successful strategy of tapping into 3 new sports marketing verticals.- Increased customer retention by 20% with the implementation of a tier system that allowed for more customer interaction.- Worked cross functionally with our operations team and supply chain on inventory data, shipping logistics and distributor communication.

Seattle, Wa, Us