• Leads the eCommerce team in a record-breaking sales year with 55% growth over the previous year.• Responsible for handling a wide variety of eCommerce functions ranging from business development, staff management, operations, digital marketing, online merchandising, and customer relationship management. • Informs and contributes to the vision of the eCommerce department. Analyzes current sales reality across all sales channels and customer types, defines vision for growth, develops plans, and delivers increased revenue and brand awareness.• Provides thought leadership and perspective for adoption of emerging technologies where appropriate.• Engages Owner and Director of Stores with status reports, business analysis, progress of special projects, issue identification and resolution, informing as appropriate or requested.• Meets regularly with the Director of Stores, Creative & Marketing, and the Owner to ensure alignment and collaborate towards shared goals.

- Manages day-to-day operations in web department.- Liaises directly with the owner and upper management presenting plans for any new advances or initiatives to improve the company’s online presence and e-sales.- Liaises with the Web designers to develop and alter the website as needed- Manages reporting of e-commerce financials- Owns new product and collection launches and corresponding marketing/merchandising initiatives

• Creation of marketing and digital content, including lifestyle photoshoot production, product shoot production, photo editing, graphic design, and copy writing.• Assists with initial eCommerce website set up, branding, product input, and fulfillment logistics with expertise in Shopify and Lightspeed. • Assists with automation, scheduling, and analytics of all social media content. • Troubleshoots across all functions.• Supports the Company’s in-season business reaction with changes to banners, categories, style or style/color display.• Assists with seamless visual and UI experiences integration on Omni-Platform and Omni-Device networks with attention to cohesive branding.• Assists with web management to create a compelling product experience on the site, to include inspirational merchandise presentation, simple and intuitive category navigation, and clear and accurate product details.• Prepares and maintains a seasonal style list to allow pre-season tasks to be clearly grouped and managed. This includes styles & styles/colors, standard outfits, and marketing outfits.• Maintains web/category hierarchy, including category and sub-category set up, display name input, effective dates, and order placement within the navigation. Optimizes the mapping of the merchandise hierarchy into the web hierarchy to reduce manual product associations.• Ensures that all products have appropriate imagery & copy ready to post when the product is available for sale. • Reviews website daily to ensure proper functionality of categories & styles.• Communicates issues and best practices to all appropriate team members.

- Works with a cross-functional team of photographers, producers and editors in a high volume and fast-paced production environment to deliver premium Global Brand Imagery- Preps and style merchandise, ensuring consistency with style guidelines- Anticipates and resolves creative challenges by using appropriate resources and/or solutions- Maintains current knowledge of competitive landscape

- Assisted with initial Shopify eCommerce website set up, customizing themes with apps, HTML code, and templates- Adhered to existing procedures for outgoing and incoming products and resources tracking and auditing all inventory- Assisted with e-commerce product input and sales fulfillment logistics- Helped develop operations systems to create cost sensitive shipping procedures- Contact liaison for customers, key operations vendors, members of the trade and showroom representatives

- Facilitated official launch of e-commerce store, went live November 2017- Manages online department as well as the sales floor directing day to day priorities relating to the company’s online presence - Merchandises online store, selects merchandise, takes and designs both product and digital marketing photos writes and edits all copy- Streamlines marketing efforts with an editorial calendar outlining future creative content for social and email channels in order to increase fan following, engagement and ecommerce traffic

- Built and launched online web store at www.meganksionda.com using Shopify and applicable second party apps/widgets- Sources used designer and vintage merchandise from thrift stores, consignment shops, estate sales and garage sales- Curates eBay, Poshmark, Tradesy and Shopify Store: takes both product and digital marketing photos, writes and editscopy, delivers exemplary customer service, processes and fulfills all orders- Analyzes all ecommerce activity and sales using Google Analytics and Shopify Analytics to track progress

▪ Manages all aspects of company’s online business including the curation of both Ebay and Shopify Store: Selecting merchandise, taking both product and social media photos, writing and editing copy, following up with customer inquiries, processing and shipping orders ▪ Records and organizes all E-Commerce activity and sales in Microsoft Access Database, generating weekly and monthly detailed sales reports▪ Responsible for setting up social media accounts and generating original content for daily activity and postings, as well as interacting with customers and fans in real time on various web platforms including Ebay, Google+, Facebook, Twitter, Pinterest, Tumblr and Instagram▪ Executes social media strategy using social media calendar driving traffic to ecommerce site, fan engagement, channel growth and revenue▪ Monitors online presence with Google Merchant Analytics educating myself of ever changing algorithms to be sure that current product listings have proper product identifiers using Google’s taxonomy list whenever applicable ▪ Attends industry conferences and events to stay up-to-date on new trends to potentially integrate into our marketing/advertising/E-Commerce platforms.

▪ Contact liaison for emerging brands regarding press, photo, television, marketing and promotional opportunities ▪ Stimulates company awareness through social media via G+, Facebook, Twitter, LinkedIn, and Foursquare▪ Updates e-commerce site including copy writing, photo editing, and pricing ▪ Drafts press releases and submits with personalized letters to appropriate contacts on media list ▪ Designs invitations, flyers, and posters using the Adobe Creative Suite▪ Assistant coordinator for events, photo shoots, and videos▪ Representative at company sponsored events, trade shows, and conferences ▪ Takes detailed notes at all affiliate partner and client meetings

▪ Screened and prioritized incoming mail, e-mail and phone calls▪ Attended all meetings and events taking detailed notes when needed and contributing to all planning and discussions▪ Drafted weekly newsletters on Constant Contacts informing all clients of current events and sales▪ Acted as an Administrator on the Facebook Fan page posting regular updates ▪ Received, shipped, and tracked all packages while updating line sheets accordingly▪ Assisted with the maintenance of the showroom and upkeep of all samples▪ Prepared samples for fashion shows and trunk shows▪ Handled personal support responsibilities as needed

▪ Helped plan and storyboard Spring/Summer and Fall/Winter 2010 jewelry look books●Communicated frequently with owner to execute desired vision ●Chose, collected and returned sample props and wardrobe pieces from predetermined vendors ●Used articles from my own personal wardrobe to complete ensembles ●Acted as a liaison between the owner and fashion blogger/model to communicate all details of the shoot ●Was on site prepared with all wardrobe pieces and props for each location ready to execute every detail

●Interacted with a steady flow of customers in a helpful and friendly manner by sharing information on current trends and laying groundwork for future sales. ●Used Customer Relationship Management techniques to increase and maintain customer base
●Learned about designer labels and vintage collectables through hands on buying experience
●Evaluated incoming merchandise based on several selling factors including original retail price, cut, current fashions and cleanliness 
●Dressed approximately five mannequins a week for display purposes ●Helped train new hires on pricing, register work, and store upkeep
●Priced, tagged, sensored and inventoried merchandise to be put on the sales floor●Performed extensive register work including merchandise payouts●Frequented competitors to stay current on trends and pricing