Leading the FoxyBae brand and business

Helping brands and companies craft and refine their narrative, develop & execute their marketing strategy, product innovation & campaigns.www.megankum.com

I launched my own apparel company (women's jumpsuits) and brand in 2021, Romparound. In less than a year, I launched the brand, self-taught myself about a new category and industry, and built and executed all marketing assets on my own.www.goromparound.com

- Created, led strategy and execution of our brand identity and agenda including leading a brand redesign.- Spearheaded partnerships team. Identified and managed on-brand influencer & creator relationships, affiliate programs and brand partnerships. Led and managed our relations with our collegiate partners: USC, FSU and UT.- Led team that delivers branded content and engagement on social media channels, including IG, TikTok & YouTube. - Led product innovation pipeline, strategy & execution. Collaborated with cross-functional team members to bring products from concept to launch. - Collaborated with and managed agency partners to deliver creative and content initiatives.

As a global senior marketing manager I was responsible for accelerating the global snacks agenda in international PepsiCo markets. I've helped to identify opportunity to double PepsiCo Global growth in the next 5 years with the establishment of the first ever Global Snacks Foodservice strategy focused on unlocking snacks through brand activations, global customer innovation, product optimization, and capability building. I've also partnered closely with markets like Mexico, Colombia & Australia and agencies to conduct custom consumer insights research to identify specific market opportunities with their consumers. Lastly I've helped to create global culinary partnerships & platforms like Doritos Nachos that are in over 10 markets and lift and shift iconic innovations like Doritos Locos Tacos at Taco Bell to other markets.

One of five marketers selected worldwide to participate in PepsiCo's inaugural Short Term Engagement Marketing Program. For three months I got the opportunity to work on Lay's, the largest snack brand in Europe, and help the team identify a "better for you" strategy for Lay's. I worked with key markets (Spain, France, Netherlands & UK), insights partners and agencies to identify new opportunities for the brand and led the creation of Lay's BFY strategy. I also created a three year pipeline and helped to start the execution for the Lay's "Better For You" portfolio.

Product Innovation || Innovation Strategy || Portfolio Strategy || Project Prioritization

Brand Repositioning || Consumer Insights || Influencer Marketing || Brand Strategy & Operational Planning || Media Strategy & Execution (Channel Strategy, Testing, Tracking & Optimization) || Campaign and Creative Briefing & Management: Social/Digital (Facebook, Instagram, Twitter) || Agency Management || Innovation Commercialization || Point-of-Sale Programs || NBA Partnership

I owned the innovation and brand creation of new popcorn brand: Pop Works & Company I led agencies and a cross functional team to deliver packaging, brand essence, consumer experience, brand manifesto for Frito-Lay's first new brand in over five year. I also pioneered FLNA’s first ever direct-to-consumer proposition: PopWorks.comt taking it from concept to launch in 8 months by leading senior level cross-functional teams and agencies to deliver product offering, develop a new business model and distribution channel, website design as well as developed media and activation plans.In addition I also supported innovation product development for the Smartfood popcorn brand. Brand Creation || Brand Positioning || Brand Design || Agency Management || Product Innovation (Popcorn - Form, Flavor, Packaging) || Coi-Manufacturing || First Direct - to - Consumer Initiative (D2C) || E-Commerce || New Business Model || Website design || Agency RFP || Digital Media Strategy & Execution || Influencer Marketing || PR || Concept Testing || Focus Groups || Consumer Insights

I worked as a marketing consultant on brand creation and marketing strategy to help startup face-mask business launch and grow. I helped to lead growth marketing execution through online/offline channels like SEO, Google, Facebook/Instagram, email marketing and retail, as well as and building partnership marketing campaigns with partners like Meals on Wheels. In my time as a consultant I was an agile key stakeholder that learned/executed on e-commerce platforms like Shopify and Pagefly.

As an intern, I led the creation and development 3-year product innovation strategy to enhance and drive sales for the Lay’s Dip product line

Search Enging Marketing (SEM) || Digital Marketing || Media Planning || Paid Social Media (Twitter, Facebook) || New Department Creation || Campaign Management & Optimization Brands: HTC, Sony PlayStation, Fresh & Easy (Tesco), Real California Milk and Cheese Board, Diamond Foods, Kettle Chips, Emerald Nuts

Search Engine Marketing (SEM) || E-Commerce || Campaign Management & Optimization || Cost-Per-Acquisition (CPA) || Performance Marketing || Lead Generation || Database Creation & Management || International Experience (Shanghai) || Team Managemen

Researched potential partner companies for SDWTC members in Asia, Research and wrote market reports about various industries in several Asian countries for members, Developed a database consisting of all California and San Diego companies that trade in Asia, Created and updated SDWTC member profiles, Responsible for making sure current members understood their membership benefits