Megan Abbott Email & Phone Number

Los Angeles, California, Us

• Head of Marketing, member of Executive Leadership team at one of the fastest growing functional beverage brands in the US• Spearhead multi-channel marketing strategies to drive brand awareness and growth both for our DTC business and in retail stores• Scale omni-channel marketing initiatives to support retail growth in over 9,000 points of distribution with key retailers such as Walmart, Target, Whole Foods, Kroger and HEB• Lead cross-functional teams and agencies in developing and executing 360 degree marketing campaigns including email/sms, advertising, social, influencer, experiential, OOH, e-comm and partnerships• Oversee brand development, product innovation, and packaging to enhance visual identity and creative direction for all brand touchpoints

Los Angeles, California, Us

Los Angeles, California, Us

Here Studio is a branding and creative agency for next-generation challenger brands. We provide comprehensive support for scaled businesses, including brand architecture, creative development, content strategies, GTM planning, digital marketing, and new product development.Clients include: Lemon Perfect, Verve Coffee, Sprinkles Cupcakes, De La Calle, Popsmith, Taika, Peels CBD and more.

Frontline Foods was a volunteer, non-profit with the mission of employing our ailing restaurant industry to provide healthy meals for our frontline heroes and the food-insecure during the depths of the COVID crisis.In the span of just a few months, starting right at the beginning of the lockdown, we organized nearly 900 volunteers across 55 cities in the US and raised and deployed $15,000,000 into our restaurant ecosystem and served nearly 1,000,000 meals to our frontline heroes and the food insecure.We were featured on Ellen, Jimmy Fallon, TODAY Show, Jimmy Kimmel, NY Times, Bloomberg, and many more.Frontline Foods was eventually folded into World Central Kitchen's operations.

Past Clients Include: Apple, Beam Suntory, East Imperial Beverages, Rekorderlig CiderConceptualize and implement experiential programming, buzz marketing campaigns, and developing comprehensive brand marketing strategies. Expertise includes orchestrating high-impact brand activations and partnerships, driving engagement through innovative marketing programs, and leading successful product launches and events nationwide.

Auckland, Nz

• Led global brand marketing projects for East Imperial Beverages, including creative marketing materials, project management, social media strategy, strategic partnerships, retail sales, and event activations.• Developed and executed innovative social media strategies to increase brand awareness and engagement.• Established strategic partnerships with key on-premise accounts such as Soho House, Ace Hotel, Mondrian, PaliHouse and more to drive brand awareness and velocities nationwide

New York, New York, Us

Spearheaded experiential programming for global spirits supplier, William Grant and Sons.• Produced integrated campaigns with inter-agency team including ideation and development of social media, PR, digital and creative concepts to strengthen and define brand purpose• Led concept development meetings for marketing programs that align with current brand strategy and positioning within the category• Oversaw a team of associates responsible for national brand initiatives, KPI fulfillment and local programming• Managed and negotiate sponsorships and collaborative relationships with brand partners• Built, managed and reconciled program budgets of $2+ million

New York, New York, Us

• Led large-scale programming including event conception, program development, on-site activation, staff management and reporting• Oversaw program specifics including sponsorships, event logistics, inventory management, set fabrication and vendor relationships• Built, managed and reconciled program budgets• Point of contact for Field Managers, client sales, brand marketing teams and agency partners• Collaborated with clients to uncover business needs, craft input briefs and implement internal processes to help achieve their goals

New York, New York, Us

• Assisted with research, proposal and budget development, vendor sourcing and program execution• Developed training materials, program sell-sheets, key performance indicators and quarterly reports• Managed brand point-of-sale materials and distribution to Portfolio Marketing Managers nationwide• Ensured a cohesive and productive working relationship with internal and cross-agency teams to achieve client and agency goals• Responsible for all post-event details including recaps, photos and client reports • Participated in concept development meetings for current and new marketing programs

East Lansing, Michigan, Us

• Managed distribution of the #1 student-run newspaper in the country for 27,500 subscribers• Controlled communication traffic between account executives, production and newsroom• Administered all advertising placement for newspaper utilizing Enterprise Pagination software• Created and distributed daily Press Release and exported both display and classified ads• Assisted General Manager with daily billing administration and auditing of print

Bachelor Of Arts, Advertising And Public Relations

International Baccalaureate, English, Studio Art And Psychology