Megan Abbott

Megan Abbott Email and Phone Number

Marketing Director | Brand Builder | CPG Marketing Leader | Growing Emerging Brands @ De La Calle
Megan Abbott's Location
Los Angeles Metropolitan Area, United States, United States
Megan Abbott's Contact Details
About Megan Abbott

Marketing leader and multi-disciplinary brand builder with over 12 years of experience driving growth for disruptive consumer brands. I have a diverse background that spans both in-house and agency perspectives, working with everything from legacy brands to direct-to-consumer start-ups. I’m passionate about launching and evolving brands, developing insightful, customer-centric marketing strategies, and executing visionary ideas that connect consumer needs with innovative products. My expertise lies in planning and advancing brand marketing strategies that drive profitability and growth, while inspiring cross-functional teams to achieve long-term business success.Key Skills:Brand & Marketing Strategy │ Multi-Channel Marketing │ Online & Offline Marketing │ Brand Management │ Go-To-Market Strategy and Launch │ Consumer Research │ Competitive Analysis │ P&L and Budget Management │ Agency Relationship Management │ Customer Journey Mapping │ Business Strategy │ Customer Experience │ Content Marketing │ Product Marketing

Megan Abbott's Current Company Details
De La Calle

De La Calle

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Marketing Director | Brand Builder | CPG Marketing Leader | Growing Emerging Brands
Megan Abbott Work Experience Details
  • De La Calle
    Marketing Director
    De La Calle Dec 2022 - Present
    Los Angeles, California, Us
    • Head of Marketing, member of Executive Leadership team at one of the fastest growing functional beverage brands in the US• Spearhead multi-channel marketing strategies to drive brand awareness and growth both for our DTC business and in retail stores• Scale omni-channel marketing initiatives to support retail growth in over 9,000 points of distribution with key retailers such as Walmart, Target, Whole Foods, Kroger and HEB• Lead cross-functional teams and agencies in developing and executing 360 degree marketing campaigns including email/sms, advertising, social, influencer, experiential, OOH, e-comm and partnerships• Oversee brand development, product innovation, and packaging to enhance visual identity and creative direction for all brand touchpoints
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  • De La Calle
    Brand Manager
    De La Calle Jan 2021 - Nov 2022
    Los Angeles, California, Us
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  • Here Studio /// Los Angeles
    Marketing Director
    Here Studio /// Los Angeles Jan 2021 - Present
    Los Angeles, California, Us
    Here Studio is a branding and creative agency for next-generation challenger brands. We provide comprehensive support for scaled businesses, including brand architecture, creative development, content strategies, GTM planning, digital marketing, and new product development.Clients include: Lemon Perfect, Verve Coffee, Sprinkles Cupcakes, De La Calle, Popsmith, Taika, Peels CBD and more.
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  • Frontline Foods
    National Marketing & Steering Committee Member
    Frontline Foods Mar 2020 - Jan 2021
    Frontline Foods was a volunteer, non-profit with the mission of employing our ailing restaurant industry to provide healthy meals for our frontline heroes and the food-insecure during the depths of the COVID crisis.In the span of just a few months, starting right at the beginning of the lockdown, we organized nearly 900 volunteers across 55 cities in the US and raised and deployed $15,000,000 into our restaurant ecosystem and served nearly 1,000,000 meals to our frontline heroes and the food insecure.We were featured on Ellen, Jimmy Fallon, TODAY Show, Jimmy Kimmel, NY Times, Bloomberg, and many more.Frontline Foods was eventually folded into World Central Kitchen's operations.
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  • Self-Employed
    Brand Marketing | Partnerships | Experiential
    Self-Employed Jul 2017 - Dec 2020
    Past Clients Include: Apple, Beam Suntory, East Imperial Beverages, Rekorderlig CiderConceptualize and implement experiential programming, buzz marketing campaigns, and developing comprehensive brand marketing strategies. Expertise includes orchestrating high-impact brand activations and partnerships, driving engagement through innovative marketing programs, and leading successful product launches and events nationwide.
  • East Imperial
    Brand Marketing Manager
    East Imperial Apr 2018 - Jul 2020
    Auckland, Nz
    • Led global brand marketing projects for East Imperial Beverages, including creative marketing materials, project management, social media strategy, strategic partnerships, retail sales, and event activations.• Developed and executed innovative social media strategies to increase brand awareness and engagement.• Established strategic partnerships with key on-premise accounts such as Soho House, Ace Hotel, Mondrian, PaliHouse and more to drive brand awareness and velocities nationwide
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  • Momentum Worldwide
    Senior Account Executive
    Momentum Worldwide May 2016 - Jun 2017
    New York, New York, Us
    Spearheaded experiential programming for global spirits supplier, William Grant and Sons.• Produced integrated campaigns with inter-agency team including ideation and development of social media, PR, digital and creative concepts to strengthen and define brand purpose• Led concept development meetings for marketing programs that align with current brand strategy and positioning within the category• Oversaw a team of associates responsible for national brand initiatives, KPI fulfillment and local programming• Managed and negotiate sponsorships and collaborative relationships with brand partners• Built, managed and reconciled program budgets of $2+ million
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  • Momentum Worldwide
    Associate Producer
    Momentum Worldwide Feb 2014 - Apr 2016
    New York, New York, Us
    • Led large-scale programming including event conception, program development, on-site activation, staff management and reporting• Oversaw program specifics including sponsorships, event logistics, inventory management, set fabrication and vendor relationships• Built, managed and reconciled program budgets• Point of contact for Field Managers, client sales, brand marketing teams and agency partners• Collaborated with clients to uncover business needs, craft input briefs and implement internal processes to help achieve their goals
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  • Momentum Worldwide
    Production Coordinator, Live Events
    Momentum Worldwide Oct 2011 - Feb 2014
    New York, New York, Us
    • Assisted with research, proposal and budget development, vendor sourcing and program execution• Developed training materials, program sell-sheets, key performance indicators and quarterly reports• Managed brand point-of-sale materials and distribution to Portfolio Marketing Managers nationwide• Ensured a cohesive and productive working relationship with internal and cross-agency teams to achieve client and agency goals• Responsible for all post-event details including recaps, photos and client reports • Participated in concept development meetings for current and new marketing programs
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  • The State News
    Traffic Manager
    The State News Aug 2009 - May 2011
    East Lansing, Michigan, Us
    • Managed distribution of the #1 student-run newspaper in the country for 27,500 subscribers• Controlled communication traffic between account executives, production and newsroom• Administered all advertising placement for newspaper utilizing Enterprise Pagination software• Created and distributed daily Press Release and exported both display and classified ads• Assisted General Manager with daily billing administration and auditing of print
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Megan Abbott Skills

Marketing Event Planning Advertising Integrated Marketing Account Management Event Management Relationship Marketing Management Sponsorship Entertainment Interactive Marketing Marketing Communications Leadership Production Managment Marketing Strategy Social Networking Production Management Digital Marketing

Megan Abbott Education Details

  • Michigan State University
    Michigan State University
    Advertising And Public Relations
  • Carey Baptist Grammar School
    Carey Baptist Grammar School
    Studio Art And Psychology

Frequently Asked Questions about Megan Abbott

What company does Megan Abbott work for?

Megan Abbott works for De La Calle

What is Megan Abbott's role at the current company?

Megan Abbott's current role is Marketing Director | Brand Builder | CPG Marketing Leader | Growing Emerging Brands.

What is Megan Abbott's email address?

Megan Abbott's email address is me****@****ail.com

What is Megan Abbott's direct phone number?

Megan Abbott's direct phone number is +164663*****

What schools did Megan Abbott attend?

Megan Abbott attended Michigan State University, Carey Baptist Grammar School.

What skills is Megan Abbott known for?

Megan Abbott has skills like Marketing, Event Planning, Advertising, Integrated Marketing, Account Management, Event Management, Relationship Marketing, Management, Sponsorship, Entertainment, Interactive Marketing, Marketing Communications.

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