FORAY GOLF was founded in 2016 by fashion industry veterans who love the sport of golf. Their goal is to encourage and empower women to increase participation by providing limited edition fashion apparel that performs on the golf course. FORAY GOLF is taking women’s golf where it has never been.www.foraygolf.com

• Drove and implemented new processes for development and speed-to-market initiatives.• Created and refined new/existing tools to support improved processes.

• Responsible for the enhancement of design processes in support of greater speed, agility and customer focus• Led Immediate Impact Opportunity to standardize garment and raw material development tracking across all VS brands (VSL/PINK)• Identified as SME (Subject Matter Expert) for Launch and Design product development processes• Led research engagement to optimize Raw Material development process to uncover process gaps and best practices• Created database/working document solution that clarifies development costs, liabilities, quantifies change requests, and enables real-time decision making• Redesigned brand road-map document now being leveraged across all of VS Lingerie• Utilized VSL five-year strategic growth plan to create design tools to align designers to tangible business goals

• Lead the development of Commercialization Project plans within a portfolio of Victoria's Secret and Henri Bendel sub-Brands• End to End project management execution for all Global launches within multiple sub-Brands• Proactive management of potential issues and drive to resolution with cross functional teams • Ensure timing, RACI, budgets, risks, Target Costs are established for project portfolio • Able to facilitate difficult conversations with cross functional partners and supports completion of project hindsights• Lead commercialization projects to deliver products to market in shortest time in industry • Launched over 550 new SKUs annually, including FDA regulated OT&C products.

• Led store operations, including merchandise planning, sales forecasting, and vendor management.• Developed and managed pop-up shops; included promotion, and execution of all on-ground operations.• Conducted store marketing efforts, including writing press releases and direct mail channel.• Responsible for hiring and managing all store employees.

• Led online advertising sales and marketing partnership efforts for FOXNews Digital across Northeast agencies.• Created strategic media placement plans, including on-air and mobile content, to maximize online ROI.• Leveraged latest audience targeting technologies to maximize ad impressions and click through conversion.

• Conducted extensive industry and consumer research to diagnose current brand health. • Identified strategic need to manage product lines more effectively through repackaging and renaming.• Outlined methodology of restructuring current product portfolio as well as underscoring options for non-traditional marketing techniques.

• Managed research team for multiple licensing projects including demographic and psychographic research.• Developed key components of marketing plan, including new-media use recommendations for “Stars on Ice.”• Produced research reports, copy and visual materials to be used for multiple licensing pitches, including the 2012 Olympics, Chris Evert Tennis Academy, and National Collegiate Athletics Association.• Analyzed consumer trend and market information to reveal future sponsorship opportunities for IMG clients.

• Led research for all published works; responsibilities include the international best seller WINNING (2005), weekly BusinessWeek syndicated columns.• Responsible for the production of research materials used in preparation for meetings with global business leaders.