Assist in developing a relevant assortment by identifying trends and understanding consumer needs to support product development and buying decisions.Own daily production correspondence with domestic and import vendors to ensure that product specifications, quality standards, and deliveries are met.Conduct competitive shopping of various retailers to ensure that our product is comparable and competitive in retail, quality and merchandising as well as to seek white space opportunities within our brand.Generate and analyze sales to collaborate with cross functional partners to identify business needs and support corrective measures and influence future development strategies.

Execute style set up and maintenance for women’s Sonoma woven top, sweater, bottom and jacket skus in Product Lifecycle Management system.Division Subject Matter Expert (SME) and change advocate for PLM system roll out for Product Development Division.Manage sample and submit organization as well as distribution of AD, merchant and look book samples.

Support the development of all private and exclusive handbag and wallet assortments including Sonoma, Croft & Barrow, Apt. 9 and Mudd.Partnered with merchandise presentation team to create a holiday alcove which included a “tech” zone.Assist in brand ownership and assortment building for small leather goods for approximately 50 skus per season.Facilitate cross functional team meetings to discuss merchandising, retails, and order quantity.Partnered with public relations and advertising teams to establish a new stream lined sample turn in process.Create visuals and assisted in room set up for all working sessions and CTC meetings.

Analyze and relay results of product integrity throughout entire development and packaging process.Coordinate quality sample shipments to partners including Mike’s Hard Lemonade, Samuel Adams and Saparro.