Megan King

Megan King Email and Phone Number

Director of Strategic Product Marketing @ Koya Medical, Inc.
Pittsburgh, PA, US
Megan King's Location
Pittsburgh, Pennsylvania, United States, United States
Megan King's Contact Details
About Megan King

A strategic data-driven leader who thrives in a fast-paced environment. Demonstrated success developing, launching, and managing a range of products spanning medical devices, health tech, mobile apps, and wearables. Experienced in B2B and B2C marketing in both a corporate and startup environment.

Megan King's Current Company Details
Koya Medical, Inc.

Koya Medical, Inc.

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Director of Strategic Product Marketing
Pittsburgh, PA, US
Megan King Work Experience Details
  • Koya Medical, Inc.
    Director Of Strategic Product Marketing
    Koya Medical, Inc.
    Pittsburgh, Pa, Us
  • Koya Medical, Inc.
    Director Of Strategic Product Marketing
    Koya Medical, Inc. Apr 2022 - Present
    Oakland, California, Us
  • Ppg
    Senior Portfolio Manager
    Ppg Apr 2021 - Apr 2022
    Pittsburgh, Pa, Us
    Managed a portfolio of paints and primers to ensure the right assortment for our customers. Launched Glidden Max-Flex spray paint to the market, leading PPG’s entrance into this category.
  • Ebb Therapeutics
    Strategic Product Marketing Director
    Ebb Therapeutics Oct 2019 - Jan 2021
    Pittsburgh, Pa, Us
    •Responsible for building and leading the Product Management & Marketing function in a medical technology startup. Simultaneously managed a dual B2B and Consumer channel strategy.•Successfully launched an innovative new product to the market during the Covid-19 closures while managing a cross-functional launch team remotely, setting company sales records with a sustained increase of 100% compared to the previous 6 month average.•Used a data-driven, analytical approach to define our value proposition and key target customer, which established the brand identity, product features & specifications, go-to-market and asset strategy.•Defined and ensured consistency of messaging across all channels including website, B2B partner sites, social posts, ads, PR, sales tools, and customer care training materials. •Mapped the customer journey to ensure that all touchpoints align with the product strategy.•Managed all aspects of the portfolio including business case, forecasting, market assessment, road mapping, and ongoing customer and sales team support.
  • Philips
    Senior Global Product Manager, Healthy Sleep Solutions
    Philips Aug 2016 - Oct 2019
    Amsterdam, Noord-Holland, Nl
    Responsible for leading the team towards the development and launch of SmartSleep: a completely new to world consumer sleep product that includes a wearable tech headband and an accompanying mobile app.SmartSleep is creating the market for a new product category of active sleep enhancement. Thorough and precise persona targeting was key to a successful launch to early adopters. Parallel clinical marketing efforts targeted physicians in order to build credibility and support among the clinical community.
  • Philips
    Global Product Manager, Patient Interface
    Philips Feb 2014 - Aug 2016
    Amsterdam, Noord-Holland, Nl
    •Lead a successful launch of the Wisp Pediatric Nasal Mask using a clear, well-defined value proposition to drive all launch activities cohesively across functions•Manage the Wisp Nasal CPAP mask, the #1 nasal mask in the US•Implemented Integrated Business Planning, a cross-functional forecasting method which requires accountability to the Executive Management team, in my business group
  • Philips
    Global Product Manager
    Philips Nov 2010 - Feb 2014
    Amsterdam, Noord-Holland, Nl
    I was the Global Product Manager for the Philips Children's Medical Ventures Infant Positioning and Soothing product lines, which include the Soothie - the #1 pacifier brand in the US - and positioning products intended to mimic the uterine environment for premature infants. My areas of expertise include Retail, Hospital, Medical Devices, Consumer Medical Products, and eCommerce. •Developed and launched two successful new products•Launched our Business Unit’s B2B e-store with the Digital Team in April 2013 and developed targeted email campaigns which surpassed Click-through Rate benchmarks at 22% •Analyzed Net Promoter Score survey data, and performed Regression Analysis to identify which performance categories were most correlated to “likelihood to recommend Philips”, and presented my findings to Management
  • University Of Pittsburgh
    Administrator 1 - Project Manager
    University Of Pittsburgh 2008 - 2010
    •Managed a multi-million dollar collaborative Federal grant project, set timelines of key “gates”, and compiled the budget and content for submission •Recommend improvements to the Department website for improved user experience, and meet with the Web Management team to create a wireframe for the new format•Lead the Lupus Center’s social media efforts to further build relationships with patients and increase community awareness by managing the Lupus Center’s Facebook and Twitter pages

Megan King Skills

Product Launch Medical Devices Product Marketing Product Development Cross Functional Team Leadership Product Management Competitive Analysis Market Development E Commerce Global Marketing Market Analysis Marketing Product Lifecycle Management Commercialization Go To Market Strategy Strategy Marketing Management Market Research Pricing Segmentation B2b Marketing Communications Healthcare Marketing Retail Marketing Consumer Products

Megan King Education Details

  • University Of Pittsburgh Katz Graduate School Of Business
    University Of Pittsburgh Katz Graduate School Of Business
    Operations Management
  • University Of Pittsburgh
    University Of Pittsburgh
    Marketing

Frequently Asked Questions about Megan King

What company does Megan King work for?

Megan King works for Koya Medical, Inc.

What is Megan King's role at the current company?

Megan King's current role is Director of Strategic Product Marketing.

What is Megan King's email address?

Megan King's email address is ml****@****itt.edu

What is Megan King's direct phone number?

Megan King's direct phone number is (800) 555*****

What schools did Megan King attend?

Megan King attended University Of Pittsburgh Katz Graduate School Of Business, University Of Pittsburgh.

What skills is Megan King known for?

Megan King has skills like Product Launch, Medical Devices, Product Marketing, Product Development, Cross Functional Team Leadership, Product Management, Competitive Analysis, Market Development, E Commerce, Global Marketing, Market Analysis, Marketing.

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