Marketing Content Manager
Current- Assists VP of Marketing & Digitalization and manages the Marketing Content team in the organization and scheduling of corporate marketing materials. - Manages the Marketing Content team in the planning/creation/execution of advertisements, product releases, videos, catalogs, brochures, product data sheets, direct mail pieces, trade shows, website and vehicle materials, etc. - Manage multiple tasks and meet deadlines. - Develop new avenues of communication through ad, web, and literature design, database marketing, media relations, events, mobile marketing planning, and other advertising and/or branding campaign promotions.- Maintain Corporate Image in collaboration with international counterparts.- Coordinate and develop working relationships with advertising/media/other relevant companies to help promote our products.- Be aware of our competitors and their media/communication campaigns. - Work with the VP of Marketing & Digitalization to develop new ads and marketing platforms. - Establish communication channels with any media-related company specific to the electrical/electronic/automation industry. - Research and establish communication channels specific to the segment markets.- Market awareness as it pertains to our industry- Coordinate with Product Management for website updates- Participate in training employees and organizations- Meet or exceed all KPIs established for this position in accordance with Company goals and strategies.
