Coors Light U.S. and Global / Carl's Jr. / Target / NBCUniversal / INFINITI

Toyota (Camry and RAV4) / ampm (ARCO)

The Education Chair plans and executes programs to educate the public, advertising practitioners and the general public on the role and benefits of advertising in our society.These programs improve the skills, professionalism and standards of current and future advertising practitioners through education as well as provide an understanding of, and confidence in, advertising and its contributions to the community and the economy.Duties include working with partner organizations and universities to encourage student participation. Also, ensure the Student ADDYs are adequately incorporated into the ADDY Gala.Other responsibilities include:- Coordinating all promotional efforts, i.e. press releases, emails to professors, social media outreach- Reaching out to schools and their professors to encourage student participation- Hosting (1) info session for students- Participating in and attending judging day and the ADDY Gala

•Identify best research methodology practices based on consumer and product knowledge gaps•Manage and execute qualitative and quantitative research design, research proposals and vendorrelationships for global portfolio brands in U.S. and Mexico•Examine and analyze consumer response and sales data (i.e. Polk, Nielsen, GFK) to evaluate the effectiveness of advertising campaigns •Leverage primary and secondary insights to create business plan and brand architecture for clients•Manage the development of marketing and communications plans •Conduct branding workshops to establish strategic foundation for new business clients •Develop internal and external research reports and presentations for agency and clients •Lead the agency consumer strategy relationship among Chrysler Group Mexico and Ram Hispanic U.S. clients 2013 North American Effie Finalist for Ram Trucks (Hispanic) - Awarded for effective advertising and marketing communications - including strategy, ideas and results. Clients: The Home Depot, Chrysler Group USA – Ram Trucks, Chrysler Group Mexico – Jeep, Dodge, Ram and Chrysler

•Led and participated in strategy development initiatives for clients and new business•Managed research projects to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and surveys •Represented the client in all advertising communications through consumer research and dialogue with research vendors and agency team•Interpreted and transformed primary and third party research discoveries into actionable business considerationsClients: Walmart, Walmart Financial Services, Bank of America, Verizon, Dr Pepper

•Assisted senior planners with managing vendors, research projects and communication brief development•Assisted with design and monitoring of questionnaires and topic guides•Analyzed qualitative data and assisted in development of implications and business recommendations•Monitored and interpreted cultural and social trends relevant to clientsClients: Burger King, Mars Candy, Bacardi USA, Domino’s Pizza, Kimberly-Clark