Responsible for all marketing initiatives within the US and Canada. Reported directly to the CEO and CRO.

Responsible for all US marketing initiatives for two separate product lines within the business. Each product line requires a different set of marketing objectives, budget and planning. Marketing activity responsibilities include online marketing, social media marketing, advertising, collateral production, event coordination, website creation & maintenance, search engine optimization, market research, e-marketing campaigns, and brand management. Heavy focus on industry events and customer conferences, including two major automotive shows in Las Vegas, a bi-annual Customer Conference and 27+ smaller industry shows.Reports directly to the CEO.

Responsible for providing marketing support to the five sales divisions; as well as, two different companies within Di-Corp. Each sales division requires separate marketing plans and budgets that are executed and maintained by the Marketing Manager. Jentech Drilling Supply and Di-Corp Sand Transloading are businesses owned by Di-Corp and require separate marketing support. Responsibilities include social media marketing, advertising (design, distribution and strategy), collateral production, website (creation, implementation and maintenance), Search Engine Optimization, event coordination, market research, direct mail campaigns, e-marketing campaigns, and customer surveys. Major focus of this position was on product branding and management. Responsibilities included creating the procedure for new product introductions within the company, bi-weekly meetings with key stakeholders, product branding / packaging, stock level evaluation, trademarking, and phase out of old products to more strategically aligned products.

Responsibilities are identical to the responsibilities at Microlise (see below) with more focus on market strategy and global development. Responsibilities included providing a seamless marketing strategy across North America, UK and Europe. Responsible for creating and implementing the Global Marketing Standards Guide and providing the satellite offices with marketing support when needed. Responsible for third party marketing agencies (PR firm, telemarketing company, video production companies, advertising companies, creative marketing companies) to ensure the value of service is being met as well as providing strategic marketing plans that coordinate with the ongoing activities of these agencies.In-house marketing team consists of a Graphic Designer and Marketing Executive that reports directly to the Head of Marketing. Head of Marketing reports directly to the board of directors.

The marketing team at Microlise consisted of a Marketing Manager and a Graphic Designer (sometimes with the help of a temp for telemarketing / CRM cleansing activities). I reported directly to the board and was responsible for all marketing activities within the company. The role had a big focus on product marketing and brand awareness. Responsibilities: • Internal intranet revamp and maintenance• Responsible for developing, maintaining and delivering marketing policies, strategies and campaigns and to monitor and evaluate their implementation• Event planning and execution (seminars, user groups, corporate events)• Content writing for brochures and collateral• Press release generation and distribution• Having a strategic and commercial attitude towards marketing and its associated activities• Understanding of the marketing challenges – competitor analysis and market strategies• Social Media Marketing and Internet Marketing – website optimization, social media exposureExperience in defining and leading marketing activities including:• Brand management• Market analytics• Public relations• Media mix management (Social Media)• Campaign management

As an SEO Consultant with Spiderscope I was given the opportunity to expand my marketing skills into the internet marketing and SEO arena. Worked with a wide range of websites and companies with unique requirements / KPIs. Worked in coordination with the development team in order to ensure all updates to sites are done quickly, efficiently and accurately. Responsible for: • Search Engine Optimization and Internet Marketing Reporting• SEO website content writing • Statistical analysis of website traffic• Keyword analysis and penetration• SEO plans and strategies

Hired straight out of college by AceCad Software as an Administrator and within three months was promoted to Marketing Coordinator. Worked closely with the UK Marketing Manager to ensure that the messaging was consistent across both sides of the business. Solely responsible for all of the U.S., Canadian and South American marketing. Activities included: • Planed user groups and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.• Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars and creating advertisements. • Kept promotional materials ready by coordinating requirements; take stock levels; placing orders; verifying receipt.• Supports sales staff by providing new product information, relaying customer services requests, customer case studies, press releases and telemarketing.• Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.• Technical writing when required for training materials and user guides.