Hollister, Gilly Hicks & Social Tourist - site, app, stores, email & PUSHOwn seasonal and weekly email, PUSH, site, app, and brick-and-mortar marketing content strategy for Hollister, Gilly Hicks, and Social Tourist brands, with cross-functional collaboration from brand marketing, styling, product merchandising, planning and promotions, visual and site merchandising, product, and UX teams.Ensure seamless conversion path for both brand and product campaigns in digital and store channels, creating a positive purchase experience throughout the customer journey.Collaborate closely with art and copy directors to ensure creative strategy supports messaging priorities.Partner with personalization and audience segmentation teams to optimize support tactics, generating acquisition and loyalty growth.Execute promotional and A/B testing strategy on all owned channels.Prepare seasonal hindsight in conjunction with analytics team and provide actionablerecommendations for future digital and brick-and-mortar marketing strategy.Serve as a key stakeholder in MarTech innovation and enhancement requirements.Conduct regular in-store and digital patterning to drive enhancement opportunities withinmarketing content and fixtures.Supervise and develop a team of marketing specialists handling day-to-day strategy and execution, key milestone delivery, and issue resolution.

Hollister & Social Tourist - site, app & stores

A&F Men's, Women's, and abercrombie kids direct-to-consumer, April 2019 - September 2021A&F Women's and abercrombie kids direct-to-consumer, August 2016 - April 2019abercrombie kids direct-to-consumer, December 2014 - August 2016Collaborated on pre- and in-season DTC strategy with marketing, creative, planning, and merchandising teams, including wire-framing brand look books, curating trend categories, promotional and product emails, and search-optimized taxonomy.Worked closely with user experience and customer service teams to influence experience design enhancements, understand customer path, and ensure positive purchase experience.Served on an IT task force with cross-functional partners to enhance and optimize site merchandising systems and site functionality, leading to increased process efficiency and ROI maximization. Oversaw weekly product launches and site floorset strategy, including category setup and data-optimized algorithmic sorting rules.Developed, executed, and analyzed promotions across domestic and international sites. Managed weekly Adobe Analytics and Oracle BI reporting on site metrics and oversaw implementation of action items.Prepared seasonal site hindsight in conjunction with analytics team and provided actionable recommendations for future e-commerce strategy. Conducted regular patterning and coordinated site enhancement opportunities with the product management team.Supervised a team of site merchants handling day-to-day site execution, key milestone delivery, and issue resolution.

aerie Direct - apparel, undies, and accessoriesLead buyer for all apparel and accessories departments for the Aerie DTC channel.Worked with the planning team to determine style- and color-level buys to meet pre-season sales volume, cost, promotional, and comp targets by department.Supervised an assistant buyer and merchandise specialist to coordinate order tracking, site execution, and sample management.Managed development with design and production teams for the seasonal web-exclusive assortment, including style and color editing, cost negotiation, and timely delivery to set.Coordinated the visual merchandising of the Aerie website and worked with the technical, creative, and marketing teams to execute daily product emails, look books, and omni-channel promotions.Collaborated with stylists and photo studio to support marketing and key item strategies of the season.

Women's performance apparel, omnichannel, February 2013 - June 2013Women's and Canvas dresses and skirts, omnichannel, November 2012 - February 2013Developed and launched the women’s Sport product line from conception through delivery.Managed the seasonal open-to-buy strategy and in-season sales for internet, catalog, and retail channels.Coordinated with marketing and visual teams to ensure a seamless experience between sales channels.Managed product development with design, tech design, and sourcing teams.Wrote in-depth customer research surveys to analyze product and pricing acceptance.

A&F Women's and abercrombie girls dresses and skirts, April 2012 - October 2012A&F Women's and abercrombie girls dresses, February 2012 - April 2012Supervised a team of six associate and assistant merchants handling development and production for multiple brands and product categories.Developed and presented seasonal strategies and financials to executive management.Traveled internationally to negotiate production timelines and costing.Coordinated with planning team manage the OTB strategy and ensure margin, cost, and sell-through targets were met.Worked with design, tech design, and sourcing teams to execute the assortment and product mix for each season.Conducted trend research through patterning, market news, and influencer monitoring.

A&F Women's and abercrombie girls dresses, June 2011 - February 2012A&F Women's woven fashion tops and dresses, November 2010 - June 2011Coached three merchant trainees and moved into a supervisory role for two assistant merchants.Monitored production status and ensured that planned set dates for each key item were met.Analyzed daily in-season sales to affect the assortment pipeline.

A&F Women's woven fashion tops, September 2010 - November 2010Hollister Girls outerwear, August 2009 - September 2010Collaborated with design, technical design, sourcing, planning, allocation, visual, and overseas vendors to guide styles through the development and production processes.Wrote and managed commitments and purchase orders.

Hollister Girls outerwear

Asset/Liability Management

Accounts Receivable