-Oversee a collaborative team of three fantastic CoMo enthusiasts.-Create and monitor the marketing and communications budget, including acting as project manager for grant funding received from the Missouri Division of Tourism.-Write, update and execute the CVB's Communications Plan and Crisis Communications Plan, including overseeing content strategy and planning for Columbia as a destination.-Act as liaison to the CVB's creative marketing, media buying and public relations firms.-Partner with public relations firm and local partners to host travel journalists in CoMo.-Collect and analyze data related to CVB’s operational performance and strategic plan completion-Execute accreditation and renewal processes for the CVB's DMAP accreditation through Destinations International.-Act as media spokesperson with local, regional and national press contacts.

Create, implement and manage marketing, public relations and tourism research budget; oversee the CVB’s planning and execution of annual marketing plan for all markets as well as secure additional annual marketing funding; collect and analyze data related to CVB’s operational performance and strategic plan completion; act as point of contact for public relations firm, creative agency and media buying firm; represent Columbia at national tradeshows for travel writers; create national publicrelations plans to promote tourism in Columbia; serve as the CVB’s spokesperson with local, regional and national media; coordinate and execute journalist visits to Columbia.Participates in City of Columbia committees, including the City Strategic Plan group, Operational Excellence committee, Missouri Quality Award Application Writing Team (Application Editor), and the City of Columbia Employee Picnic Planning Committee. Facilitates training for City employees and citizens: Supervisors Apprenticeship series, LADDERS 'What's My Contribution' training, Grammar Refresher series, and the Columbia Tourism Ambassadors

Oversaw the planning and execution of the CVB’s annual marketing plan for all markets; served as staff liaison to creative agency and media buying firm; secured annual funding for marketing from the Missouri Division of Tourism’s Promote Missouri Fund (PMF); monitored PMF spending and generated quarterly reports; supervised the Senior Administrative Assistant and the Public Information Specialist; served as the CVB’s spokesperson with local, regional and national media; wrote and distributed press releases; proofread and edited extensive amounts of copy, including the Columbia Visitor Guide; tracked and posted media coverage using Cision; coordinated and executed journalist visits to Columbia.

Create, update and maintain all listings and content for the Convention and Visitors Bureau's website and online calendar of events; develop and design e-newsletters for hotels, clients and visitors in Constant Contact; build and cultivate social media profiles on Facebook and Twitter, Pinterest and more; partner with Web design company to make large structural or content changes to the CVB's website; write and distribute press releases; write contact for Columbia tourism blog (Gotta Go CoMo); proofread and edit extensive amount of copy, including the Columbia Visitor Guide; monitor media coverage using Cision; assist in planning advertising messages and designs; compose guest blog posts; serve as the liaison to local, regional and national media, including travel writers.

Answered phones and greeted walk-in visitors to the Convention and Visitors Bureau; assisted potential visitors in finding lodging and activities in Columbia; coordinated the initial and ongoing distribution and tracking of the Columbia Visitor Guide to visitor centers, attractions and other groups; scheduled appointments and coordinated meetings for Executive Director and other staff; tracked hotel availability for high occupancy dates; served as staff liaison to the Mid

Served customers at busy concessions stands at multiple venues during athletic and special events; made monetary transactions with and without the assistance of a Point of Sale system; tracked inventory and completed money sheets; trained new employees; supervised outside groups in concession stands.

Assisted in planning and executing five large-scale visit days for prospective students and their families throughout the academic year; registered students; presented at welcomes for up to 1,000 visitors; met with multiple families and students to answer questions during luncheons; coordinated other activities for visitors during visit days.

Generated story ideas for weekly student newspaper; conducted interviews; wrote news stories under tight deadlines, including an in-depth feature piece; copy edited news, features and sports stories.