Vice President Of Marketing And Communications
CurrentCatalight is the parent healthcare organization for Catalight Care Services, Easterseals Northern California, and Easterseals Hawaii, serving over 17,000 individuals with developmental disabilities.I direct the marketing and communications endeavors for Catalight and its affiliated non-profits, bolstering the organization's long-term strategic growth.• Execute integrated strategies to advance the organization's brand, reputation, and growth.• Build external relations and enhance reputation through proactive engagement with media.• Establish a multi-channel content strategy covering website, social media, and email campaigns.• Launch new special events, including a national webinar series and podcast.• Lead performance-driven demand-generation marketing campaigns to develop new relationships.• Develop strategies to market our treatment options and tools.• Manage partnerships with external agencies and collaborate effectively.• Enhance employee engagement and loyalty through inclusive internal communications.