https://meganmcfarland.com

Primary web consultant, developer, and in some cases, designer for the websites listed in the media carousel below. Provided training & support for clients' web content publishers. Contributed articles, editing, & templating for NetRaising newsletters & blog posts.2022 Highlights: - Rebuilt Nonprofit Professionals Now (NPN)'s website & Job Board- Designed ads, logos, and print materials for multiple divisions of the Oregon DOJ2021 Highlights: - Migrated client websites from servers in CA to a Seattle datacenter, (servers leased & managed by NetRaising from Leaseweb). Migration details listed in "Featured" section above- Rebuilt NetRaising employee portal - Assisted NetRaising in B Corp recertification process- Branding project for Clatsop Community Action2020 Highlights:- Designed ads for a COVID-19 Scam Alert Task Force (partnership b/w Oregon Consumer Justice, U.S. Department of Justice, & Oregon DOJ: Attorney General)- Designed multilingual price gouging, consumer scam alert, voter fraud prevention, & disaster recovery flyers for the OR DOJ's Consumer Protection division. Worked with OR DOJ staff to design cover for their report, "2020 Community Conversations: Opening Pathways to Justice and Improving Support for Populations Impacted by Inequity"- Attended select sessions of ExpressionEngine's annual conference, (virtual this year)- Drafted a "Whistleblower Policy" & Lactation & Breastfeeding Policy" for NetRaising's Employee Guide2019 Highlights:- Designed an infographic of NetRaising's first 15 years for newsletter & social sharing, (visible in media carousel below & "Featured" section above)- Became a full-time remote employee in May- Attended the ACT-W (Advancing the Careers of Technical Women) national conference in June (national.act-w.org)2018 Highlights:- Participated in Bike More Challenge (lovetoride.net/oregon/user_profiles/153778)- Volunteer Night at the Oregon Food Bank as part of the B Local PDX community (blocalpdx.com)

NetRaising is a social purpose enterprise: a for-profit independent consultancy pursuing a unified mission of social benefit, environmental responsibility, and financial self-sufficiency.We create dozens of custom-designed, custom-built dynamic websites for nonprofits and schools annually. Learn more at netraising.com.2016-2017 Highlights:- Designed new logo for NetRaising- Designed and launched a new website for NetRaising- Drafted and implemented the first, annual Employee Satisfaction Survey- Drafted a "Statement of Inclusiveness" to be added to Employee Guide- Drafted a "Virtual Office Purchasing Policy" to be added to Employee Guide- Met with Portland State University MBA students from the "B Impact" program, to try to identify impact metrics NetRaising could use to measure its social impact.- Took a lead role in NetRaising's B Corp recertification process (http://www.bcorporation.net/community/netraising)Was primary web consultant, lead developer, and, in some cases, web designer for the websites/organizations listed in the media carousel below:

Focused on promoting, maintaining, and unifying Holiday Retirement’s brand by creating informational, educational and/or promotional collateral that ensures the company’s product is presented in a manner, which appeals to targeted consumers, drives KPI’s, and is reflective of the company’s core values.• Prepares final art files, performs pre-press, and serves as the primary vendor interface related to print projects. Collaborates with outside agencies for corporate advertising and marketing campaigns.• Quality assurance of all creative assets delivered to the marketing and sales teams.• Ability to manage creative development for assigned projects; reviews and approves images and proofs, providing creative leadership and technical support to team members/vendors. • Campaign creation: leads brainstorming sessions to convert ideas to storyboard concepts, and then executes final collateral for effective promotion of corporate image and marketing initiatives.• Evaluates website improvements and proposes updated content, graphics, and user experience to keep a fresh and engaging online experience.• With field marketing, further develop and manage the Brand on Demand marketing automation tool including design of templates, selection of media inputs, and others.• Manages the day-to-day creative service vendor relationships including programs and projects vendors support. Management of these vendors includes oversight and optimization of work flow processes, compliance with agreements and service levels, managing complaints about creative quality, monitoring quality of work and ensuring proper billing for creative services provided to Holiday. Making appropriate work assignments to vendors. Developing RFPs and other information to aid in finding and selecting new creative service vendors or offering projects or programs to current vendors.

One of two in-house production designers dedicated to print and web collateral fulfillment for home office, for national & local advertising, and for events promoted in our 300+ retirement communities. Worked closely with department divisions of field marketing, internet marketing, and public relations & communications to execute campaigns and build brand standards.2013:• Designed flyers, posters, brochures, trifolds, vinyl banners, one pagers, invitation, ads, infographics for both internal/associate use (sales tools, communications, etc.) and for use in the field (at retirement communities). • Created a new website design for web development agency/vendor to launch in 2013. • Designed graphics for website, e-newsletters, Google and Facebook display ads, digital ads. • Designed and maintained branding guidelines booklet.2014 (In addition to above):• Developed creative for two drops of direct mail postcards per month for each quarter ("Cadence"​). Created corresponding flyers and print advertisements with these "Cadence"​ artwork themes.• Participated in weeklong training by PTI Marketing Technologies (http://marcom.com/) to build a marketing asset management portal using their MarcomCentral tool. Trained to use FusionPro software to build customizable print collateral templates, host them on our "Brand on Demand"​ storefront, and activate the product for download via a shopping cart/checkout process.• Hard-coded the storefront with HTML and CSS to match Holiday brand standards, and filled catalog with collateral previously created and delivered on a one-off basis. • Assigned permanently to "Brand on Demand"​ development and automation. Challenged to project manage the portal's integration with Single Sign-On/SAML (PTI to collaborate with Holiday's IT Department).

• Contract Production Designer for Ashley Lippard DesignDesigned print collateral for: Chehalem Valley Chamber of Commerce, Domaine Trouvére (Wine Shop & Tasting Room), Owen Roe Winery, The Petersen Village & Inn• Contract Production Designer (Web & Print) for 237 Marketing + Web LLCDesigned print collateral for: 237 Marketing + Web, First Federal Bank in McMinnville, Prime Time Sports, McMinnville Kiwanis Club, Red Fox Bakery, Phase 1 Studio (McMinnville), Yamhill Community Action Partnership. Provided web design assistance and site testing with multiple other clients.• Commissioned Art Director for "Facing the Light: The Art of Douglas Campbell" • Visual Identity Developer for The Eccleston Family Foundation• Web Designer/Developer for The Dwelling Place (B&B)• Web Designer and Brand Developer for The Silver Artisan (e-commerce jewelry store)• Visual Identity Developer for Joshua Jones (Engineer, Producer, Drummer)• Contract Print & Web Design for Pivot Marketing Group

- Develop flyers, posters, banners, brochures, and other print collateral for State Fair events.- Develop ads, print, and web advertising to promote the State Fair throughout the summer. - Meet with Oregon Lottery's senior designer and marketing staff to collaborate on advertisements, publications, and sponsorship.

ASC (Associated Student Community) - Communications Department- Design and submit weekly newsletter to student body. - Design posters, flyers, and T-Shirts to advertise upcoming school events. - Meet weekly with Public Relations Director.

- Analyze printed test files.- Develop new test files through Microsoft Publisher and Adobe InDesign.

ASC - Communications Department- Cover events to supply photos for school yearbook and newsletters.- Meet weekly deadlines and attend committee meetings.