Megan Moyle Email & Phone Number

Vancouver, British Columbia, Canada

Responsible for development of strategic business plans, ensuring alignment with APL strategic objectives, managing objectives that contribute to profit targets, margins and long term marketing share for Andrew Peller's national import portfolio across Canada.Responsible for development of national brand strategy, act as direct contact for key suppliers and sales team, manage all promo activities and budgets and all respective ATL and BTL activities.

Directly managed all Trade operations nationally including:• Spearheaded, created and executed first-for-company Trade Marketing plan and budget by markets and sales channels nationally • Worked collaboratively to grow the company more than double the category growth • Managed national budget and consistently achieved budget goals• Planned, created and executed highly visible programs across all channels (Liquor Board, Chain and Private Channels) and markets (LCBO, BCLS, MBLL, Chain and Private channel) to gain brand awareness and sales growth. • Presented programs and oversaw execution with sales agent and subsequent GBSC-owned sales team.• Created national partnerships to execute customer and consumer desired programs and reduce budget spend.• Worked cross-functionally with Business Insights and Finance team to create ROI tracking to evaluate program success

Vancouver, British Columbia, Canada

Reported to Vice President. Accountable for $4M+ customer marketing budget across Western Canada. Led team of 5 which included the customer marketing activities for 4 provinces and 10 different sales channels. Managed the largest key account, BC Liquor Stores (BCLS) including creating and executing programs, creating and presenting pitch decks, managing tasting program, creating POS and sales tools. Represented Customer Marketing on Western Leadership team.• Hired, coached and mentored staff to achieve personal and professional business goals. The result was staff promotions and lateral moves within the company. • Initiated and continued regional advertising campaigns at key consumer buying windows to market multi-brand communication. Created tools for the sales team to leverage campaign for bigger load-ins and displays at retail.• Used creative programming, strategic calendar management and strong relationship building skills to influence program approval within BCLS. The result was greater than fair market share.

Vancouver, British Columbia, Canada

Reported to Vice President. Accountable for all trade marketing strategies, programs and activities for 3 major BC retail channels including BCLS, LRS and Chain. Managed 1 direct report. Created and executed programming including in-store activations, contesting, sales tools and pitch decks.• Innovated a wine show within a wine show. Created the Hospitality Suite at the Vancouver International Winefest which showcased key brands to VIP/Key Accounts. The result was over 400 buyers sampling brands. The event continues as priority destination to this day. • Successfully led and jointly created new bi-annual National Commercial Planning process. Led and managed BC’s retail activities with national team including SVPs Sales and Marketing, Regional VPs Sales, Finance and National Brand Managers. • Achieved greater program approvals at BCLS than share of market and key competitors.

Vancouver, Canada Area

Manage all channel / trade marketing strategies, programs, promotions and activities for core sales channels in Western Canada including 3 West Liquor Boards (BCLDB in BC, MLCC in Manitoba and SLGA in Saskatchewan), Corporate On Premise (hotel and restaurant corporate accounts), and Corporate Retail (AB and BC retail chains).Core responsibilities include (but not limited to):• Create strategy, manage and execute trade marketing plan for 3 liquor boards for Western Canada• Manage planning process and fiscal budgets for channel marketing activities• Create and present monthly programming pitches and applications for all activities at 3 liquor boards • Create and present quarterly sales presentations to internal Western Sales Execution Team (team of 50+)• Create strategy and creative execution of 360o programming (connecting corporate On Premise customers through retail activations)• Key marketing customer contact for key sale and marketing teams in Liquor Boards and Corporate On Premise accounts includes program planning and meetings on longer term projects (includes Marketing Managers / Directors, COOs, Training and HR Directors and key buyers)• Creation of training programs for Corporate On Premise accounts• Creation and execution of Corporate On Premise features and programs• Collaborate with Corporate On Premise Account Manager to create new business opportunities and new business pitch presentations• Create and execute special event for key Corporate On Premise partners• Develop and create programs and support tools for Corporate Retail Accounts• Chair weekly Marketing Planning Meetings with key internal stakeholders on National Brand Marketing team

Primary role was to develop, own and manage the entire process of satisfying our customers' needs from a channel marketing perspective across four provinces (BC, AB, MAN and SASK) and across four On Premise (OP) channels (hotel, restaurant chain, casual and fine dining independents) and numerous outlets.Role included management of direct report: On Premise Marketing Manager - Development and evaluation of annual plans, objectives and priorities - Planning and creating programming for Corporate On Premise customers in Western Canada and nationally. - Conduct post-promotion analysis to determine success of regional programming and adapt programs to achieve the best ROI for the business - Creating strategy for go-to business activities - overseeing the OP Marketing Manager - activation calendars as well as building pitch decks for the Western OP sales team by region - Managing trade marketing budgets for all OP activations and programs - Driving the continuous improvement of the development of programs by incorporating key programming/promotional learning, consumer and brand insights, key customer/general trade/local assets insights, creativity and innovation, and adherence to efficient and effective processes. - Ensure programming drives sustainable profitable volume growth via increasing both customer & consumer preference and creating superior local programming - Create, manage and execute Corporate Account customer specific events to add value to overall marketing program where applicable. - Creation of new business pitch presentations (in collaboration with the Director of OP Sales and Corporate OP Account Manager) - Create and Present all Merchandising and Promotional concepts to the relevant trade contact at corporate head offices of key Hotel, Multi-Unit Chain and Independent accounts across the four Western provinces.

Bachelor Of Business Administration - Bba, Focus In Marketing

Wset Level 2

Wine Fundamentals 1 & 2

Wset Foundations In Wine & Wine Service