Megan Rollins Email and Phone Number

Develops advertising standards across streaming media like Prime Video, Freevee, and Amazon Music and devices like FireTV and Kindle Fire.

-Manages the policy team that oversees FireTV, Streaming Channel Partners, Prime Video, IMDb, Twitch, Out of Home and Custom Campaigns (Amazon Locker Wraps, Whole Foods Kiosks, Amazon Boxes), High Traffic Events (Prime Day, Black Friday, Back to School), and high visibility display placements (like the homepage banner on Amazon.com).-Defines creative standards and policies across a growing portfolio of global advertising products, including first-to-market products like post-production product integration in original programming, influencer advertising programs, and interactive video ads.-Continuously evaluates and develops advertising standards, drafts policies, resolves policy escalations, and influences the adoption of the policies across internal partners and external stakeholders -- often in an operational area where the strategy is yet to be defined.-Develops training and communication strategies for policy changes directed toward a variety of audiences like moderation teams, creative campaign managers, agencies, and Amazon advertisers.

-Oversaw the creative campaigns for Snapchat's global partnerships with country leaders, non-profit organizations, and social impact partners-Developed Corporate Social Responsibility narratives and sales incentive plans for advertising partners-Led Snapchat's Creative Council, a first of its kind multi-year partnership, bringing a team of executive Black creatives and young advertising talent together to develop cause-related campaigns on Snapchat.-Worked in partnership with Legal and Ad Policy to ensure advertisements align with Snapchat's values

-Manages a team of Creatives who execute Snapchat advertising programs across clients including the US Navy, Biden for President, Merck Pharmaceuticals, L'Oreal, Proctor and Gamble, Unilever-Provides long-term strategic thinking for the evolving space where product innovation and augmented reality intersect -Develops partnership roadmaps for integrated marketing managing creative budgets and executions

-Launched first in category AR lens experiences for the Department of Defense, State Senators, and OTC drugs-Executed the first-ever Swipe to Call and Swipe to Text initiatives for Snapchat-Launched the first-ever marker technology lens for a presidential campaign-Helped register over 1 million Snapchatters to vote-Managed tens of millions in creative budgets

- Works with internationally recognized entertainment brands ranging from ABC to Paramount to Netflix to develop advertising programs on Snapchat that amplify tentpole marketing moments- Launches first-to-market products (like Snapchat's Snapcodes, dynamic filters, and world lenses, shoppable AR lenses) in partnership with clients - Creates and presents advertising sales pitches and then executes on sold campaigns- Helps to build and foster the entertainment team of Creative Strategists - Develops campaigns that are recognized in trade publications like Adweek, TechCrunch, Mashable, and Forbes

- Day-to-day account management for several different clients -- ranging from non-profits to fortune 500 corporations. - Staff management and career development for a team of creatives -- including graphic designers, web developers, and copy writers. - Creative direction, and quality control, across all online properties, including website design and development, email and social graphics, and online advertising campaigns. - Conception and development of new business pitches including decks, written proposals, and in-person presentations.- Creative development and management for online advertising - Quality assurance across all creative assets - CMS expertise across a variety of third party vendors like Blue State Digital Tools, HooteSuite, Shoutlet, Omniture, and Adobe Social

- Managed a team of 10 in the development and implementation of campaign ideas.- Worked across print, merchandising, and digital to develop cohesive brand strategies that bolstered online engagement and offline sales. - Developed an outbound communications programs across email and social that created an engaging narrative while seamlessly integrating company goals (like product exposure, video views, and conversion rates). -Responsible for leading ideation and implementation of the two most shared and commented on Facebook posts in the history of the brand -- reaching over 8.3 million people. -Responsible for growing Instagram follower by 73% month over month, and leading the team recognized as by both Pinterest and Instagram as brands to watch for well-executed strategy and engaging content. -Gained tens of thousands of new Twitter and Pinterest followers, new email subscribers, and new youtube subscribers. -New subscribers engaged with communications more holistically -- generating three times as many page views and twice as many opens and clicks via email.

-Acted as a liaison between the campaign and artists, writers, graphic designers and videographers to build creative initiatives that engaged and empowered American voters across all demographics. - Managed a team of 15 in the production of campaign imagery, video scripts and merchandise production to raise funds, register voters, and meet statistically driven goals set by campaign directors.- Creative directed online imagery that reached millions online, posters that sold out in hours and videos that mobilized thousands – directly and tangibly contributing to the re-election of President Barack Obama. - Perfected rapid response skills in an incredibly high-stakes environment. - Developed innovative ways to leverage creative artists and online properties to not only generate awareness around the campaign but raise money for the reelection.

- Wrote content for website pages, email programs, and social media geared toward reaching specific client goals. - Collaborated with institutional leaders to adopt the brand identity of each group and develop online strategies that enabled supporters to become the heart of each campaign. - Developed a strong background in online fundraising, advocacy, social networking, and constituency development programs for nonprofit organizations, political candidates and causes, and corporations. - Mastered multiple voices online based on client needs and brand requirements. - With an average of 7 clients, multi-tasking was a daily requirement and shifting gears based on client goals became second nature.

Overview:-Addressed the rapidly emerging convergence of consumer lifestyle, technology and entertainment with innovative strategies for a diverse range of clients that include the Annenberg Foundation, Shepard Fairey, The California Endowment and The Robert F. Kennedy Foundation.- Produced two events called Manifest Hope during the 2008 Democratic National Convention in Denver and President Obama's subsequent inauguration in Washington, DC. - Oversaw the galleries' operating budget, procurement process, and artist interview scheduling – in addition to managing over 30 staff members and volunteers. - Concepted and implemented events for the opening of the Annenberg Space for Photography, LA's Gen Art Fashion Week, and Los Angeles Paper Projects.

-Managed Arianna Huffington's personal and company commitments, including managing the Right Is Wrong book tour, media requests and television appearances. Simultaneously editorialized content to engage Huffington Post readers and expand viewership.

-Curated and editorialized content on an anonymous microblog for women, which has grown a following of 200,000 users. This content was featured on the Today Show, Good Morning America, CBS Early Show, Oprah.com and named BizSpark Stroke of Genius by Mashable.com.