Megan Rupp Email & Phone Number

San Diego, Ca, Us

New York, Ny, Us

Client Experience: Dermalogica, DUNE Suncare, LOOPS Beauty, OSEA, Ourself, Perelel, Sage + Sound, Swehl, The Honest Company, The Honey Pot Company

San Diego, Ca, Us

• Led a team of 45+ across the bicoastal, multi-channel PR + Marketing Beauty Division to generate quality, timely results under tight deadlines and ever-changing landscapes• Coached and mentored team members comprising the agency’s beauty department• Conducted training, mentoring sessions and on-the-job coaching when applicable • Executed quarterly reviews of KPI tracking for employee evaluation laddering back to promotions and compensation increases for senior team members• Oversaw the development and execution of internal & external communications strategies, leveraging research and marketplace intelligence• Oversaw plans, budgets, strategy and KPIs to ensure alignment with client goals and expectations • Worked with departments heads to contribute new ideas to organizational changes and processes• Led the development of integrated reputation campaigns inclusive of external (consumer perception and stakeholder engagement), internal (implementation of communications strategies that deliver consistent key messages compliant with business goals and principles), executive communications (both thought leadership and crisis communications), and CSR/charitable giving campaigns• Executive team media training, providing strategic guidance in preparing for media events, executive speaking opportunities, internal team presentations, media interviews, and investor/retailer meetings• Developed effective crisis management plans in anticipation of future critical issuesClient Experience: Act + Acre, florence by mills, frank body, Kate Somerville, Living Proof, The Honest Company, Grown Alchemist, Hairstory, Lime Crime, Kopari, Pacifica Beauty, Kadalys, MUTHA, Nuria, Three Ships, Snif, Makeup Eraser, and more.

San Diego, Ca, Us

• Launched + led the multi-channel PR + Marketing Beauty Division• Coached and mentored team members comprising the agency’s beauty department• Conducted training, mentoring sessions and on-the-job coaching when applicable • Utilized cross-channel knowledge to deliver next-level results on annual plans or specific brand campaigns• Served as the agency's resident beauty expert, while still servicing clients investing in PR

San Diego, Ca, Us

• Led 9+ multi-channel PR + Marketing beauty accounts with cross-channel integrations, including Organic Social, Paid Social, Content, Email Marketing and SEO• Drove strategy for new and existing client growth and retention• Maintained expertise on the agency’s beauty clients, competitive environment, market trends and relevant industry news• Maintained agency's beauty media relationships, having high-level contacts across a variety of relevant, top-tier outlets• Maintained high rates of client satisfaction, client retention and manage overall health of agency's beauty accounts • Implemented comprehensive strategy and plan for all account activities • Oversaw Account Managers’ plans, budgets, strategy and KPIs to ensure alignment with client goals and expectations • Communicated “big picture” logistics and tactics to internal beauty teams and clients• Worked with managers of departments to contribute new ideas and supported organizational changes and processes• Served as senior counsel for beauty industry insights, account strategy and high-level initiatives

San Diego, Ca, Us

• Served as the resident beauty expert, leading the agency's beauty department as account lead for each department client ranging from mass to prestige• Executed brand launch strategies, ongoing media and influencer event execution, inclusion in key industry events• Served as senior strategist on accounts, managing client expectations related to account-specific ROI on a micro and macro level, with strong experience in market launch and continued brand building, campaign conceptualization• Serviced clients with turnkey breakthrough insights for successful positioning into the competitive landscape by providing seasoned category insights and remaining ahead of industry-specific news, innovation and upcoming trends• Led agency creative brainstorms that enable the development of comprehensive account plan development, event execution strategies and media travel program roadmaps• Led new business presentations and take an active role in developing new business for the agency• Elevated founders, C-level executives and experts behind the brand and product formulations, positioning each at the forefront of emerging trends • Tracked account budgets and delegate team responsibilities accordingly, having a key understanding of where team members’ time is best utilized to generate desired client results• Maintained agency's beauty media relationships, having high-level contacts across a variety of relevant, top-tier outlets• Maintained a reliable network of media and influencer contacts to be able to secure key placements in top-tier print, digital, social and broadcast outlets/platforms• Worked to deliver next-level strategy to clients, ensuring teams generate impactful and innovative approaches to meet highly-specific client goals• Implement comprehensive PR strategy to meet specific client goals, pivoting as needed for internal client priority shifts• Led department's operational strategies to better the overall performance and efficiency of the agency

San Diego, Ca, Us

• Served as resident beauty expert on industry events, competitive environment and related category insights• Executed comprehensive PR plan presentations to existing clients and high level proposal to new business• Implemented comprehensive strategy, including media events, press conferences, trade shows, media tours, desksides, etc. • Developed creative PR initiatives to move the needle for clients in terms of cutting through the noise to generate reinvigorated media interest• Served as the senior strategist on accounts, managing client expectations in tracking and measuring results to successfully communicate ROI related coverage and initiatives• Maintained a reliable network of media and influencer contacts to be able to land key placements in top tier print, digital, social and broadcast outlets/platforms• Served as the primary point person for client communications regarding high level strategy and day-to-day correspondence• Developed story angles, both planned and proactive, for teams to execute• Supervised team members to ensure deadlines were met, prioritized and tracked appropriately• Led creative brainstorms, development of new business proposals and overarching account plans• Assisted Senior Account Supervisor in managing account budgets and team responsibilities related to campaign activation and ongoing PR goals each month• Developed and implemented highly-tailored, creative media strategy• Conducted media training with clients and team members, as needed• Traveled on behalf of clients, while remaining present on all other accounts, initiatives and team management• Communicated “big picture” logistics and tactics to teams• Contributed to operational ideas to better the overall performance and efficiency of the agency• Played an active role in developing new business for the agency

Client Experience: Bugatti, Airstream, Los Angeles Modern Auctions, National Charity League, The Peninsula Hotels, The Quail Lodge & Golf Club, Gunther Werks,and INFINITI, among others.• Managed junior staff during agency acclimation, introductory outreach efforts and initial client relations• Supported budget management through finalizing hours breakouts, monthly budget estimates and PR activation estimates• Generated unique lifestyle coverage for clients in top-tier outlets that worked toward meeting larger PR objectives• Served as regular client contact, providing updates on coverage and facilitating interview opportunities and exclusives• Drafted and distributed press materials, including: press releases, media alerts, Q&A, media briefs• Work to bring new lifestyle contacts to the agency, nurturing those relationships for future client opportunities• Staffed media events on behalf on client, including: media programs, trade shows, annual events, leadership conferences• Oversaw account teams in generating monthly reports, showcasing measurable ROI via impressions, CPP and CPM

Client Experience: Los Angels Modern Auctions, EagleRider, The Quail Lodge & Golf Club and Meguiar’s, Airstream, INFINITI, and American Flat Track, among others.• Managed entry-level employees during agency acclimation, introductory outreach efforts and initial client relations• Supported budget management through finalizing hours breakouts, monthly budget estimates and PR activation estimates• Served as daily client contact, providing updates on coverage and facilitating interview opportunities and exclusives• Staffed media events on behalf on client, including: media programs, trade shows, annual events, leadership conferences• Created and finalized monthly account reports, showcasing measurable results on coverage via impressions, CPP and CPM

• Developed and managed marketing and publicity strategies for multiple spa locations• Led PR initiatives with partner brands, such as Lord & Taylor and Naturopathica• Created & implemented experiential PR campaigns • Coordinated and managed bi-monthly media and consumer events to increase exposure to services, promotions, retail products and future beauty and wellness events• Managed in-house Marketing + PR Coordinators to support the execution of promotional initiatives• Developed and implemented creative campaign ideas and initiatives that produced local, regional, and national consumer coverage results • Developed and implemented micro-marketing email broadcasts, social media content, web and print campaigns • Produced and maintained social media and blog content to ensure consistency of brand message • Worked with department managers to drive results and increase social media influence• Produced press releases, press materials, media advisories for a media-facing DPK• Worked with bloggers, influencers, and brand partners on cross-promotional collaborations• Identifed new media outlets and cultivated relationships with existing press/news media contacts• Developed compelling story angles and proactively pitched stories to local and regional media• Proactively managed editorial calendars and identify media trends for new opportunities• Primary outreach contact for regional media in pitching coverage of in-salon and on-site events• Implemented digital content marketing to increase traffic to online store• Analyzed click-through rates of digital promotions on Facebook and blog to generate campaign performance reports and online store activity

Burbank, Ca, Us

• Executed Celebrity Portal Collection and Co-Brand Capsule Collection Partnerships • Developed press materials, including press releases, media alerts, press kits, collaboration decks and pitches• Managed film and television production set call-ins and studio seedings• Actively sought out new opportunities for new partnerships and collaborations• Planned and executed company events, including pop-up shops, trade shows, celebrity and influencer seeding events and more• Planned and executed influencer lifestyle programs• Proactively met editor, blogger, celebrity and stylist expectations and needs• Researched, understood, and anticipated brand needs• Managed reporting and tracking of generated publicity, including online, print and broadcast • Cultivated media, celebrity, stylist and influencer relationships

New York City, Ny, Us

· Researched and prepared newsworthy stories to assign to either a morning team of 4 reporters and photographers or a nightside team of 7 reporters and photographers. · Held daily editorial meeting to discuss the different news items covered by either the nightside or dayside news team.· Discussed the news stories chosen or pitched to decide which is best to pursue and work with producers to decide how that particular story will be covered.· Assigned stories to reporter/photographer crews and assist in the planning, composition and timely ingest of elements for the story to ensure quality coverage.· Book Satellite windows for crews in the field and make sure we are staying on budget when it comes to booking times. · Monitored local and national wires. · Wrote stories for various newscasts and gathered audio/visual elements needed for broadcast. · Produced live cut-ins.

• Updated breaking news, edited local news content, wrote feature stories and uploaded supplemental information to website • Maintained News10 and FOX23’s social media platforms: Facebook, Twitter, Pinterest and Instagram• Wrote original content for news10.com and fox23.com• Copyedited stories written by reporters and anchors • Worked with reporters to enhance social media growth across platforms• Updated websites by cutting and posting daily news video• Created slideshows and photo albums for websites and social media platforms

New York, Ny, Us

New York, Ny, Us

• Participated in editorial meetings to help develop content for Explore, Oribe Hair Care’s online magazine • Wrote feature pieces and trend reports for Explore• Helped coordinate media sample sends to top tier beauty editors • Managed product sample closet• Collaborated with editorial, marketing and sales teams to fulfill brand initiatives, product launches and events• Clearly articulated brand marketing and educational programs to prospecting clients and individual customers • Fielded inbound calls to receive orders, provide superior product knowledge and resolve customer concerns • Managed and cataloged email correspondence for customer/client inquiries, product concerns, order information • Assisted with the filing and indexing of documents pertaining to product inventory and month-end financial statements

Us

• Assigned reporters and photographers to stories for daily newscasts• Set up stories and interviews in advance• Worked closely with reporters, broadcast and web producers to develop new and update the progression of existing stories• Wrote daily articles and breaking news content for the station's digital platform, news10.com• Assisted the Managing Editor of Online Content with the maintenance of the Facebook and Twitter accounts• Developed online content for the sports department: wrote local high school and college stories for the web daily; uploaded video to website to supplement stories that I had shot and cut for broadcast• Made beat calls for possible stories and potentially breaking news • Utilized a developed network of news contacts, including government officials, law enforcement, fire rescue, community representatives and public relations personnel• Liaised with ABC NewsOne to obtain regional, national and international news coverage• Located file video requested by producers and reporters• Answered phone calls for news tips, story ideas and complaints• Read local newspapers and wire copy, watched other local news programs daily

• Researched, conducted interviews, wrote and provided art for assigned columns across departments on deadline• Reported backstage on beauty and fashion trends at the 2012 Mercedes-Benz Fashion Week• Upgraded blog by spearheading an interactive slideshow initiative to link images to product/company websites• Wrote beauty-related industry news briefs for blog.americansalonmag.com daily• Helped maintain social media channels, including stylistvoice.com and magazine Facebook account• Proofread and fact checked editorial copy; input edits in InDesign layouts via MediaWay content management system • Corresponded with public relations representatives to request press releases, product samples and images• Participated in editorial planning meetings; attended press events/product launches; corresponded with brand managers

Marie Claire, People StyleWatch, People

New York, Ny, Us

• Drafted and edited local email marketing copy• Planned personalized styling events for highly valued clients• Assisted with the development of key concept stores• Helped coach and lead a team of associates to achieve daily sales goals• Maintained store floor to represent company branding• Reinforced client networking through personal phone calls• Assisted clients, including styling and cashiering• Assisted clients with opening a company credit card

• Wrote news shorts for the lifestyle department • Online blogging for shape.com health and beauty• Helped generate readership interest and feedback by posting Facebook prompts• Developed story ideas for section editors• Fact checked features • Conducted and transcribed source and celebrity interviews; managed expert phone calls• Attended lifestyle and beauty press events representing SHAPE• Administrative duties: helped keep an editorial calendar; provided project-based support to editors; tracked travel expense invoices; corresponded with beauty company marketing managers; organized the beauty and fashion closets; provided beauty product feedback

• Covered fitness, dietary, relationship and sexual health news for a general circulation magazine • Decided what was newsworthy and assigned appropriate stories to myself, reporters and news assistants• Wrote 2-3 shorts a week • Wrote 4 department stories • Wrote one long feature piece and a personal essay

• Aggressively pursued new angles, reporting stories for the health, government and campus news beats• Covered football and women’s basketball, including previews, post-game coverage and feature stories• Wrote 3-5 stories a week for print

Dallas, Texas, Us

• Assisted with statistic distribution and quote transcription• Helped organize news conferences at the Big 12 women’s basketball championship

• Wrote VO/SOT’s, collected sound bites, shot and edited B-Roll footage using Final Cut Express • Helped generate and enterprise AP style sports video packages for football and women’s basketball• Archived footage for future development of game openers, teasers and highlight material

• Kept an executive calendar• Answered/routed phone lines and took messages• Managed and catalogued email correspondence• Assisted with the filing and indexing of documents• Scanned legal documents for electronic file archives • Made travel arrangements• Greeted clients• Maintained inventory of office/kitchen supplies

Master'S Degree, Strategic Public Relations

Bachelor Of Science, Journalism And Mass Communications

Liberal Arts & Business, International Marketing

Education record

Education record