Megan Rupp Email & Phone Number

San Diego, CA, US

New York, NY, US

Client Experience: Dermalogica, DUNE Suncare, LOOPS Beauty, OSEA, Ourself, Perelel, Sage + Sound, Swehl, The Honest Company, The Honey Pot Company

San Diego, CA, US

• Led a team of 45+ across the bicoastal, multi-channel PR + Marketing Beauty Division to generate quality, timely results under tight deadlines and ever-changing landscapes
• Coached and mentored team members comprising the agency’s beauty department
• Conducted training, mentoring sessions and on-the-job coaching when applicable
• Executed quarterly reviews of KPI tracking for employee evaluation laddering back to promotions and compensation increases for senior team members
• Oversaw the development and execution of internal & external communications strategies, leveraging research and marketplace intelligence
• Oversaw plans, budgets, strategy and KPIs to ensure alignment with client goals and expectations

San Diego, CA, US

• Launched + led the multi-channel PR + Marketing Beauty Division
• Coached and mentored team members comprising the agency’s beauty department
• Conducted training, mentoring sessions and on-the-job coaching when applicable
• Utilized cross-channel knowledge to deliver next-level results on annual plans or specific brand campaigns
• Served as the agency's resident beauty expert, while still servicing clients investing in PR

San Diego, CA, US

• Led 9+ multi-channel PR + Marketing beauty accounts with cross-channel integrations, including Organic Social, Paid Social, Content, Email Marketing and SEO
• Drove strategy for new and existing client growth and retention
• Maintained expertise on the agency’s beauty clients, competitive environment, market trends and relevant industry news
• Maintained agency's beauty media relationships, having high-level contacts across a variety of relevant, top-tier outlets
• Maintained high rates of client satisfaction, client retention and manage overall health of agency's beauty accounts
• Implemented comprehensive strategy and plan for all account activities

San Diego, CA, US

• Served as the resident beauty expert, leading the agency's beauty department as account lead for each department client ranging from mass to prestige
• Executed brand launch strategies, ongoing media and influencer event execution, inclusion in key industry events
• Served as senior strategist on accounts, managing client expectations related to account-specific ROI on a micro and macro level, with strong experience in market launch and continued brand building, campaign.
• Serviced clients with turnkey breakthrough insights for successful positioning into the competitive landscape by providing seasoned category insights and remaining ahead of industry-specific news, innovation and.
• Led agency creative brainstorms that enable the development of comprehensive account plan development, event execution strategies and media travel program roadmaps
• Led new business presentations and take an active role in developing new business for the agency

San Diego, CA, US

• Served as resident beauty expert on industry events, competitive environment and related category insights
• Executed comprehensive PR plan presentations to existing clients and high level proposal to new business
• Implemented comprehensive strategy, including media events, press conferences, trade shows, media tours, desksides, etc.
• Developed creative PR initiatives to move the needle for clients in terms of cutting through the noise to generate reinvigorated media interest
• Served as the senior strategist on accounts, managing client expectations in tracking and measuring results to successfully communicate ROI related coverage and initiatives
• Maintained a reliable network of media and influencer contacts to be able to land key placements in top tier print, digital, social and broadcast outlets/platforms

• Client Experience: Bugatti, Airstream, Los Angeles Modern Auctions, National Charity League, The Peninsula Hotels, The Quail Lodge & Golf Club, Gunther Werks,and INFINITI, among others.
• Managed junior staff during agency acclimation, introductory outreach efforts and initial client relations
• Supported budget management through finalizing hours breakouts, monthly budget estimates and PR activation estimates
• Generated unique lifestyle coverage for clients in top-tier outlets that worked toward meeting larger PR objectives
• Served as regular client contact, providing updates on coverage and facilitating interview opportunities and exclusives
• Drafted and distributed press materials, including: press releases, media alerts, Q&A, media briefs

• Client Experience: Los Angels Modern Auctions, EagleRider, The Quail Lodge & Golf Club and Meguiar’s, Airstream, INFINITI, and American Flat Track, among others.
• Managed entry-level employees during agency acclimation, introductory outreach efforts and initial client relations
• Supported budget management through finalizing hours breakouts, monthly budget estimates and PR activation estimates
• Served as daily client contact, providing updates on coverage and facilitating interview opportunities and exclusives
• Staffed media events on behalf on client, including: media programs, trade shows, annual events, leadership conferences
• Created and finalized monthly account reports, showcasing measurable results on coverage via impressions, CPP and CPM

• Developed and managed marketing and publicity strategies for multiple spa locations
• Led PR initiatives with partner brands, such as Lord & Taylor and Naturopathica
• Created & implemented experiential PR campaigns
• Coordinated and managed bi-monthly media and consumer events to increase exposure to services, promotions, retail products and future beauty and wellness events
• Managed in-house Marketing + PR Coordinators to support the execution of promotional initiatives
• Developed and implemented creative campaign ideas and initiatives that produced local, regional, and national consumer coverage results

Burbank, CA, US

• Executed Celebrity Portal Collection and Co-Brand Capsule Collection Partnerships
• Developed press materials, including press releases, media alerts, press kits, collaboration decks and pitches
• Managed film and television production set call-ins and studio seedings
• Actively sought out new opportunities for new partnerships and collaborations
• Planned and executed company events, including pop-up shops, trade shows, celebrity and influencer seeding events and more
• Planned and executed influencer lifestyle programs

New York City, NY, US

· Researched and prepared newsworthy stories to assign to either a morning team of 4 reporters and photographers or a nightside team of 7 reporters and photographers. · Held daily editorial meeting to discuss the different news items covered by either the nightside or dayside news team.· Discussed the news stories chosen or pitched to decide which is best.

• Updated breaking news, edited local news content, wrote feature stories and uploaded supplemental information to website
• Maintained News10 and FOX23’s social media platforms: Facebook, Twitter, Pinterest and Instagram
• Wrote original content for news10.com and fox23.com
• Copyedited stories written by reporters and anchors
• Worked with reporters to enhance social media growth across platforms
• Updated websites by cutting and posting daily news video

New York, NY, US

New York, NY, US

• Participated in editorial meetings to help develop content for Explore, Oribe Hair Care’s online magazine
• Wrote feature pieces and trend reports for Explore
• Helped coordinate media sample sends to top tier beauty editors
• Managed product sample closet
• Collaborated with editorial, marketing and sales teams to fulfill brand initiatives, product launches and events
• Clearly articulated brand marketing and educational programs to prospecting clients and individual customers

US

• Assigned reporters and photographers to stories for daily newscasts
• Set up stories and interviews in advance
• Worked closely with reporters, broadcast and web producers to develop new and update the progression of existing stories
• Wrote daily articles and breaking news content for the station's digital platform, news10.com
• Assisted the Managing Editor of Online Content with the maintenance of the Facebook and Twitter accounts
• Developed online content for the sports department: wrote local high school and college stories for the web daily; uploaded video to website to supplement stories that I had shot and cut for broadcast

• Researched, conducted interviews, wrote and provided art for assigned columns across departments on deadline
• Reported backstage on beauty and fashion trends at the 2012 Mercedes-Benz Fashion Week
• Upgraded blog by spearheading an interactive slideshow initiative to link images to product/company websites
• Wrote beauty-related industry news briefs for blog.americansalonmag.com daily
• Helped maintain social media channels, including stylistvoice.com and magazine Facebook account
• Proofread and fact checked editorial copy; input edits in InDesign layouts via MediaWay content management system

Marie Claire, People StyleWatch, People

New York, NY, US

• Drafted and edited local email marketing copy
• Planned personalized styling events for highly valued clients
• Assisted with the development of key concept stores
• Helped coach and lead a team of associates to achieve daily sales goals
• Maintained store floor to represent company branding
• Reinforced client networking through personal phone calls

• Wrote news shorts for the lifestyle department
• Online blogging for shape.com health and beauty
• Helped generate readership interest and feedback by posting Facebook prompts
• Developed story ideas for section editors
• Fact checked features
• Conducted and transcribed source and celebrity interviews; managed expert phone calls

• Covered fitness, dietary, relationship and sexual health news for a general circulation magazine
• Decided what was newsworthy and assigned appropriate stories to myself, reporters and news assistants
• Wrote 2-3 shorts a week
• Wrote 4 department stories
• Wrote one long feature piece and a personal essay

• Aggressively pursued new angles, reporting stories for the health, government and campus news beats
• Covered football and women’s basketball, including previews, post-game coverage and feature stories
• Wrote 3-5 stories a week for print

Dallas, Texas, US

• Assisted with statistic distribution and quote transcription
• Helped organize news conferences at the Big 12 women’s basketball championship

• Wrote VO/SOT’s, collected sound bites, shot and edited B-Roll footage using Final Cut Express
• Helped generate and enterprise AP style sports video packages for football and women’s basketball
• Archived footage for future development of game openers, teasers and highlight material

• Kept an executive calendar
• Answered/routed phone lines and took messages
• Managed and catalogued email correspondence
• Assisted with the filing and indexing of documents
• Scanned legal documents for electronic file archives
• Made travel arrangements

Master'S Degree, Strategic Public Relations

Bachelor Of Science, Journalism And Mass Communications

Liberal Arts & Business, International Marketing

Education record

Education record