-Led and developed Twitter’s strategy for artists and fans on platform while serving as the internal industry expert and liaison for business development, product & marketing -Nurtured and expanded relationships with all US major labels, management and artists to educate on new products, high level crisis escalation and amplify artist engagement & content -Led cross-functional team to develop and execute campaigns for tentpole music releases to drive conversation and awareness for Twitter (Taylor Swift, Harry Styles, John Legend, Jonas Brothers, et)-Created blueprint for Spaces product adoption strategy for global talent and drove over 20 Tier 1 executions in launch week-Developed new content series for @TwitterMusic and booked & executed over 20 different shoots with top artists; responsible for Twitter's Webby Award win for #NiceTweets with Tom Hanks

Helped to develop and pitch partnerships for branded content for award shows like the 2016 American Music Awards and 2017 Golden Globes. Responsible for coordinating all social media for the branded content and executing content plans.

Responsible for assisting to develop brand partnerships between top music acts and consumer brands.

Worked alongside the Digital and Social Media teams for the 2015 American Music Awards and 2016 Billboard Music Awards to package advertorial social media content and execute publishing, as well as manage relations between clients and the DCP team.

Responsible for researching and pitching brand partnerships and licensing opportunities for all Columbia artists as part of the Creative Agency. Conducted research and developed ideas, as well as designed and implemented artist decks for release.

Worked to manage studio audiences for television shows and special events like The Voice. Served as a page, working to ensure seamless tapings and execution for live shows.

As the Operations Assistant, I worked alongside the Operations Coordinator to improve volunteer and artist relations coordination, and was responsible for a re-branding overhaul for the festival. Also created many visual marketing materials, including newsletters and advertisements. Focused on pre-event logistics and improving efficiency.

Assisted marketing and management teams with the implementation ofmarketing and social media campaigns for pop music acts like Justin Bieberand Ariana Grande. Also assisted with scheduling and logistics of artistsand pitched brand alliance/endorsement campaigns.

Shadowed Sephora Originals marketing department and assisted with any duties needed and attended and worked at in-store events for promotions. Also brainstormed and presented new ideas for fragrance and cosmetic campaigns.

Assisted production team in creating marketing spots for television advertisement campaigns and shadowed Executive Producer on everyday responsibilities.